LinkedIn is the largest platform for professionals in the world. It has more than 400 million users worldwide, rightly earning it the name of the ‘social network for professionals.’ Lately, it has evolved into a content platform where people visit their feeds to consume industry updates.
LinkedIn ads targeting provides a wide range of options. Here’s a look at the targeting options on this platform:
- Location Targeting
- Education Targeting
- Industry Targeting
- Job Title / Function-Based Targeting
- Years of Experience as a Targeting Option
- Affiliated Groups or Companies as a Targeting Option
As part of our LinkedIn marketing services, we use these targeting options to hone in on your preferred audience, ensuring the deepest level of relevancy to any prospective customers who see your ad.
By making full use of LinkedIn ads targeting options, we can narrow down on your preferred audience, ensuring ultra-level relevancy. Moreover, we can target directly to the decision-makers in an organization.
When it comes to creating the ads inside LinkedIn’s ad platform, you have two main options:
This is kind of a pay-per-click format that allows running the ads from a company profile page. We mostly use this option for traffic generation and to get people to talk about your product/service.
This feature allows us to send customized messages directly to people in the target audience. This works really well as an alternative to email marketing.
These are small, personalized ads that are placed on the right side of the newsfeed, more like Right Column placements for Facebook ads. These ads are only available on the desktop, which makes them less effective if your audience uses mobile more than desktop.
As a leading LinkedIn ads agency, we offer the services of highly qualified professionals with ample experience. You get to work with one of these LinkedIn Ads experts.
We start off with an audit of your LinkedIn profile and LinkedIn Company Page, following which we come up with potential opportunities to exploit.
Then we build a funnel including your ad strategy, ad mockups, audience strategy, and the landing pages. We make sure that all the assets are produced in a timely manner and are approved by you. We also ensure that the LinkedIn advertising costs fit within your budget.
In the next phase, we implement the LinkedIn advertising strategy, along with complete tracking, and start running your ads. Once the ads are live, we keep a close eye on the results.
To get maximum results for your LinkedIn ads cost, we continuously optimize the ad creative, as well as the audiences.
As part of continuous improvements, we ideally create a backup plan while the first strategy is in place and running.
With the ongoing support offered as part of our LinkedIn advertising services, you get a weekly report on all KPIs and we also recommend constructive changes going forward.