Client Intro: An E-Commerce Store SEO Case Study. An E-Commerce store in Houston, TX needed Search Engine Optimization (SEO) services to replace their PPC ad spend. Learn more about how we did it.

The Challenges

? This E-commerce store SEO client was just starting out in a niche market

? There was fierce competition from the bigger brands

? The client did not have much room for the content

? 90% of the marketing budget was going into the PPC and Facebook ads

? Organic traffic was less than 20 sessions per day on average

Our Strategy

We did a complete audit of the site and a competitor analysis

Based on the data we created a detailed plan to follow

All the technical issues were resolved in the first phase

We started creating content around the specific keywords

We focused more on long-tail keywords rather than more generic keywords

This approach helped us compete with the bigger competitors

We added regular, high-quality backlinks for the site

AMP – assisted their development team in creating accelerated mobile pages

The Results

 The organic traffic increased by 93% in 9 months

 The revenue increased by 69%

 Search engine rankings improved every month compared to bigger competitors

 Domain authority and page authority increased significantly

 In a matter of 6 months we started earning natural backlinks for the site

 We created and indexed hundreds of new pages for the site

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Client Intro: A Law Firm SEO Case Study. A law firm in Phoenix, AZ needed SEO services to get more traffic and leads. Learn how we did it in this Law Firm SEO Case Study.

The Challenges

? This lawyer client did not have full control of the site when they signed up with us

? Their site structure was not SEO friendly at all

? Most of their content was not optimized for any particular keyword

? Their search visibility was almost non-existent

? The law firm had multiple practice areas but the site was unstructured

? They had been burnt by the Indian SEO company

Our Strategy

We did an in-depth audit of the site

Created a detailed plan to follow and got it approved from the client

In the first phase, we resolved all the structural issues of the site

We also resolved the technical issues to maximize the search visibility

We fixed the existing content to include the demanded keywords by the client

We created fresh, unique, and fully keyword-optimized content to gain maximum visibility

High-quality backlinks were added periodically to strengthen the overall SEO game

AMP – Accelerated Mobile Pages were created and implemented for the better mobile experience

The Results

 This law firm website was structured for the best results

 The site gained 193% organic traffic within the first 7 months

 The bounce rate dropped from 96% to 68%

The site was ranked on the 1st page of Google for 21 competitive keywords

 The site’s mobile load speed was improved significantly

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