Google Ads or Facebook Ads?

Facebook Ads are leading social media advertisement and Google Ads (formerly Google AdWords) are leading search engine advertisements these days. Both want to help businesses grow.

Both are different in many respects because they have some similarities and some differences. This blog post compares and contrasts them. Continue reading to know which one is better.

Google Ads For Search Engine Dominance

Most internet users know that Google is a search engine but not many people around us know that it provides one of the best ways to advertise online.

You can target people based on search phrases (keywords), interests, and location. Google serves a massive 3.5 billion search queries every day.

In between these online searches, a large number of people find products or services to make purchases.

Facebook Ads For Social Media Dominance

Most internet users know that Facebook is a social network but not many among us know that it allows businesses to target their potential buyers.

You can target people based on demographics, location, and interests. Facebook has whopping more than 2.5 billion monthly active users.

A large number of Facebook users engage in buying and selling activities through pages, groups, and messenger.

Google Ads vs. Facebook Ads

We are talking about the two most powerful advertising platforms the internet has ever seen.

Though Google Ads have long been on the top of the game, Facebook Ads have emerged as a major competitor. So the competition has become tough in recent years.

Here are some distinguishing features of these two advertising platforms:

Advantages of Google Ads

• A huge audience
• Easy to advertise
• A level playing field
• Different types of ad formats

Advantages of Facebook Ads

• A simple way to advertise
• A naturally visual platform
• Matchless audience targeting
• Wonderful return on investment

Which Advertising Option Is Better?

Facebook Ads and Google Ads indeed provide valuable pay-per-click (PPC) advertising opportunities to businesses. Cost per click (CPC) and cost per mille (CPM) is not too high in both cases.

Well, the best option is to try both advertising methods if you can. At least give them a try and then analyze their results. Both can be useful for you; if you can do both, you should do both.

Getting The Most Out Of Your Ads

It is clear from the above discussion that Google Ads and Facebook Ads help businesses target their true audiences. When done the right way, these ads can win engagement and trigger sales.

Which type of ads will benefit you? You can contact us to know which option will suit your website. Get a free online consultation to know how search engine marketing & social media marketing can help you.