Top 4 Recent Facebook Updates – January 2017 (UPDATED)

With billions of users, there’s no doubt that Facebook is one of the largest and most popular social media sites today. Changes and Facebook updates are regularly implemented to keep-up with the trend and the latest technology.

So, why does Facebook have to constantly publish updates?

Businesses of all sizes, marketers, and entrepreneurs from all industries, as well as individuals, are using the site for various purposes.

In order to cater to the growing needs of its users, Facebook continues to introduce new updates and enhancements.

There are always Updates for Facebook that deliver better functionality and great features.

The needs of its users are also constantly changing, and so is the platform.

As a result of the change in user behavior, advertisers too have to make sure that their strategies remain effective and up-to-date.

From news feed, videos to Facebook ad guidelines, there are always new changes to look forward to!

Entrepreneurs and advertisers are given an effective and simple way to reach more customers and achieve greater levels of success through the Facebook Website.

It enables them to reach to billions of potential customers from all over the world.

Whether you are using Facebook for business or personal reasons, you will be excited about the recent changes to Facebook.

Though some of these are no longer surprising, it can still be really amazing to see how such changes and updates can affect every user’s experience.

Here are some of the top Latest Facebook updates that the company has announced for the month of December:

1. Giving Users more Control Over their News Feed

If you are tired of seeing the same persons in your News Feed almost every hour or even every minute, then you will be thrilled to learn about this new Facebook update.

The Facebook team now allows you to have more control over your News Feed.

Introducing Snooze, one of the latest Facebook updates you shouldn’t miss. You may get the idea of what it does from its name.

The launch of Snooze allows you to have the option to temporarily unfollow a group, page or a person for thirty days.

To use the Snooze feature, go to the top right corner of the post of your friend to whom you want to use it. Click on the three dots and look for the option “Snooze for 30 Days”. Once done, you will no longer see the content of the pages, groups or people in your News Feed for the set period.

If you are tired of seeing too many photos of your high school friend or your friend’s foreign adventures, you are not alone.

There are actually many people who once wished they could, for a time, not see those photos they’re not concerned about.

You don’t need to unfriend or unfollow your friend.

With Snooze, you can stop seeing your chosen friend’s post for a short time period. They will not be notified of your action when you click the Snooze button.

2. Reinforcing their Commitment to Transparency

The Facebook team has recently released their Transparency Report, which is divided into two categories: Government Request and Intellectual Property.

The team is expanding their transparency reporting system. They now provide a place where data about the reports requested by government entities and stakeholders of intellectual property can be viewed.

They continue to scrutinize every request they receive to ensure that it’s legally sufficient, whether the request is from an authority in Europe, U.S., or elsewhere.

Through this new update of providing better transparency data, Facebook and the team strengthen their honesty to the public.

3. Changes on Facebook Ad Guideline for December 2017

Advertisers on Facebook do a great job to keep up to date to ensure that their practices remain efficient, reliable and updated.

The needs of customers are changing, so they need to adapt to such changes to be able to succeed.

This month, there is yet another essential update to take note of.

If you will remember, Facebook has received attention on a lot of issues related to ad targeting options it allows on its platform.

Just recently, the site quickly got rid of an option to target according to ethnicity or race.

The platform removed this option because they discovered that marketers and advertisers were using it in unlawful ways.

There are strict rules set by the Federal Housing Administration on how housing can be marketed, and they do not allow for discriminatory practices.

However, in spite of the best efforts of the team, many advertisers have continually found loopholes that enable them to utilize the targeting options that should actually be banned.

The truth is, this isn’t the first time that Facebook has encountered this type of issue.

In past, they’ve already had difficulty controlling how people advertise in industries that are bound by legal anti-discriminatory regulations.

For this reason, Facebook is removing these targeting options altogether in order to avoid facing the same problem in the future.

This can have a massive impact in some sectors or industries, but there are also a lot of companies that don’t use ethnicity. Luckily for them, their marketing strategies won’t be affected.

4. Improved News Feed Relevance Ranking

One of the other recent changes to Facebook is the News Feed ranking feature, which will be beneficial for pages that post videos and publishers who monetize using it.

Facebook makes use of its ongoing survey to understand how the public feels about the content they are having on their news feed. With this, the team is able to show the content that the users are interested in.

The same rule also applies to videos. The ranking has been done to improve the distribution of videos that people want to watch from creators and publishers.

In addition, show creators, including those on the Facebook Watch platform, will be able to share episodes directly with their followers. This is possible if their page is linked to their page on Facebook.

Summary of Facebook Updates – December 2017

These Facebook updates allow advertisers to reach more audiences, increase conversions and boost their revenue. They are able to fully maximize the platform, allowing them to use it for their benefits. Here is a summary of the top 4 updates which will help maximize Facebook’s functionality.

1. Use Snooze to enjoy better control over your news feed.

2. Facebook uphold its commitment to transparency that’s why they now have the transparency report system available to the public.

3. Understand the Facebook Ad Guideline to implement a successful campaign.

4. Facebook has improved news feed generation based on relevance. Related content and videos will be shown on the news feed to ensure user satisfaction.