According to stats, Google uses 200 different factors to rank a website. How do you expect yourself to master them all?

So, we thought to make your hunt a cinch by researching on your behalf. To cut the hassle of the working day in and day out to have a sky-rocketing SEO game, here we are with a list of the top best SEO agencies in Australia.

Working in different parts of the country (or the world; digital marketing services do not know geographical boundaries) and with varied budgets, each SEO company has proven to be game-changers in search engine optimization.

Here’s the index of all the chosen websites:

Let’s have a look at each one of them, individually:

1.   WME Australia

WME is a digital agency that we can safely regard as the best SEO company Melbourne has seen to date. They are big, and they definitely know how to grow you big. Other than their Melbourne office, they have one in Sydney too. They have international clientele in regions such as HongKong, Singapore, and Dubai, etc.

How did they go international?

That was easy!

All they did was doing quality work that brought results. Following next was their work speaking for them.

Services

Call WME a one-stop solution to all the digital marketing problems of a business. From web designing to SEO, they are a multi-faceted web solution provider. The services they provide include:

• Search engine optimization for a high ranking website, including all three types of SEO:
  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Web designing

• Web designing

• PPC

• Google and Bing ads management, and

• Content – that drives conversions

But they won’t be the first ones to have offered these services. Then, why pick them?

Here’s why:

Why Is WME Australia Your Go-To Option?

• They claim to garner results in 90 days period with a team that believes in using technology in the best possible ways.

• Their claim is backed up by a money-back guarantee in case of not meeting the demands of their clients.

• They work on a CRM that helps them track all the campaigns through rank reports, managing customer services on the same software.

The Downside

Here comes the big “BUT” you’d want to know before heading to them for signing a contract:

The only problem with this digital marketing giant is that it doesn’t target small businesses.

A small business might make arrangements to afford them. Still, there’s a chance that they couldn’t manage timely campaigns for a small company due to their existing clients – which are business giants such as 3M.

However, if you do not fall in a small business category, you have our thumbs up already!

Way to go!

2. Canz Marketing

Canz Marketing is a growing digital marketing agency providing services to clients in Australia, Canada, the U.S, and the rest of the world.

With the popularity in e-Commerce, our experts are known for their customizable solutions for businesses that reap lasting results i.e., leads, sales, high ROI, and fast growth.

Services

Here are the services most popular among our valued clients:

• Social Media Marketing

• Conversion Rate Optimization

• Search Engine Marketing

• Website Development

• Search Engine Optimization

Despite being nascent in the field, they compete with the industry’s giants because of several features. Here are a few things that set them apart from the rest of the competitors:

Why Is Canz Marketing Your Go-To Option?

• Whether or not you sign a contract, our team is dedicated to providing you with the best analysis of your current situation. This analysis includes, but is not limited to:
  • A detailed 32-point SEO audit.
  • Your website audit suggests where you currently stand vs. where you should – based on your goals and objectives.
  • A detailed audit of your Facebook, Google or other paid ads

• Based on the audit of your current situation, your market and competitor’s research, and customer journey mapping, our marketing gurus draft a comprehensive Digital marketing strategy for you.

• Canz team never makes enormous claims. They show what they have delivered for other clients. However, they also make realistic claims based on your goals, strategy, and budget.

• Here’s the best part: Irrespective of what they have claimed for you, they focus on your results consistently and closely to be able to over-deliver. That’s how they make significant achievements in their Conversion rate Optimization strategy.

• Our team values the customers and focuses on our and your customer experience equally. That means all our strategies are customer-centric, so you get what you want (and better). We tend to provide matchless user experience to your potentials, so they stick around. That’s how we are simultaneously growing your business with ours.

• Our Facebook rapid-fire testing is what sets us above all our competitors – old and new. This strategy has exceeded the expectations of all of our clients in terms of their goals and returns.

Contact the team today to get your free consultation, customized strategy, or a price quote on SEO (Australia).

3.   SEO Shark  

Having spent 16 years in the business, this SEO firm knows its work inside and out. No wonder they called themselves SEO Shark.

The point to be noted here is that if they were a real shark, they would have been one of the biggest.

So, if you’re searching for an SEO agency, SEO shark is probably the best SEO agency in Sydney to partner with.

Services 

Just like WME is considered the best SEO company in Melbourne, we regard SEO Shark as the best SEO company in Sydney.

Here’s why:

They are proficient in:

• Web designing

• Australian SEO

• Designing ad campaigns for Google ads

• Securing a better ranking through pay per click

• Integrating marketing efforts on social media platforms and of course,

• The crafting of keyword-centered content that grabs traffic.

But again, are they the only ones offering these services?

Yes, not yet!

So what makes them your top choice?

Well, let’s look at that too, now!

 Why Is SEO Shark Your Go-To Option?

• This SEO firm designs and manages the SEO aspects of their clients and works on the technical aspects of the website optimization. This is what helps them, and you maintain the web speed and web page hierarchy.

• They run competitor research to determine the gaps between their client’s and competitor’s ranks and situations.

• Thorough website auditing is another task they perform for their clients. Finding out the loopholes in the SEO approach and fixing them is the specialty of SEO shark.

• SEO shark believes in B2B interaction; hence, they are open for white hat SEO partnerships with small businesses. They have two ways to do it.
  • The small business can directly use SEO shark’s name as a referral to their clients, or,
  • They can hire SEO shark under their brand name to provide SEO solutions to their existing clients.

4.  One Egg

One Egg is a digital marketing agency that can help you tailor a complete SEO strategy for your business. Unlike many other agencies offering services in the region, they have results to show and tactics to deliver results.

Services

The services they provide include:

• Web designing and development

• Content crafting

• Email marketing campaigns

• SEO

• PPC

Why Is One Egg Your Go-To Option?

• One Egg is a data-centered firm that uses data for crafting their clients’ campaigns.

• They have integrated analytics tools to master what they do.

• It is one of the best SEO companies for small businesses since they work closely with their clients.

• Here’s the best part: They deliver high-quality work while keeping it cost-effective, despite having experienced staff.

• They believe in creating tailored strategies for their clients through attention to detail and involving their clients every step of the way.

• Apart from all the above points, creativity is one thing that differentiates them from the other SEO agencies in Australia. Clients who want to have an innovative approach towards marketing their products should contact this SEO agency.

5.   Engine Scout

Engine Scout is a digital marketing agency that focuses on creating a Facebook presence of their clients. They are a Boutique Digital Marketing agency that would work as an extension to your business – that’s how personalized they could get.

Services

Here’s what to expect from

Engine Scout:

• They specialize in creating Facebook ads for their clients that sell more than they tell

• They also offer:
  • E-Commerce SEO
  • Web designing

But, you see many other agencies providing these and many other services. So, why pick them?

Here’s why:

Why Is Engine Scout Your Go-To Option?

• Besides the general SEO services, they provide a unique tool to their customers known as Facebook ad interest hunter.

• They are specialized in designing SEO based content for e-commerce websites that are medium enterprises in terms of customer base and budgets.

• Their key point of difference from other agencies is their approach to e-Commerce SEO.

6.   Webomaze

Aiming at being the best search engine optimization company Melbourne, Webomaze provides a one-stop Digital Marketing solution to its clients.

Services

Dealing in the same niches as the above, Webomaze has an edge of providing development services to its clients as the best SEO agency in Australia.

• Their primary focus is on web design that involves:
  • landing pages creation
  • redesigning of websites for better organic web traffic, and
  • responsive web design for mobile, desktop, and other devices.

• Other than their focus on the development, they provide services such as SEO, PPC, and Social Media Marketing.

Why Is Webomaze Your Go-To Option?

• Their e-commerce developmental side gives solutions to online businesses through Shopify, Woocommerce, WordPress, and Magento.

• They are experts in developing e-commerce websites that are well optimized to drive sales.

• They offer two types of services:
  • You either get a whole team of developers who work for engineering a WordPress website, or
  • You are offered a single dedicated engineer who partners with you to create a quality WordPress website that works for your business.

7.   Joel House

Joel House is an Australian SEO agency that catches your attention with one punch line: If they can’t rank their own business above us, how can they rank yours? Kick-started 4-years ago, Joel House is determined to make its clients rank higher on Google.

Services

Joel House deals in garnering organic traffic as well as paid traffic to business websites. Here’s how they attain these goals for you:

• To get their clients’ organic traffic, SEO is the solution that should come to your mind too.

• For the paid traffic, their source platform is Google Ads.

But that doesn’t prove anything about getting services from them, not from their competitors. But here’s something that does:

Why Is Joel House Your Go-To Option?

• As a testimony of their work, they say that if you find us for the keyword ‘SEO,’ it is evident that we know our work (because they are visible on the first page of your web search).

• One thing that makes them stand out is their CEO reaching out to their customers himself.

• They are honest with their pricing with no fake promises of sky-rocketing ROI by investing less. They promise better sales with a better investment, which is right in the digital marketing landscape.

8.   Safari Digital

Safari digital is an SEO agency focusing on ranking its clients on Google’s first page in their respective niches. It is an organic SEO company that integrates technological advancements for lead generation.

Services

Safari Digital provides full-stack SEO services to their clients.

Why Is Safari Digital Your Go-To Option?

• They have no concept of bombarding their client with a team of experts; instead, they focus on providing one-to-one consultation to their clients for re-engineering the underperforming websites.

• It deals with small and medium-sized enterprises and doesn’t go behind the big guns to maintain quality according to their capacity.

• They are solely dealing with providing SEO solutions to their clients without false promises.

• They make use of market research data.

The Downside

The downside may be their lack of expertise in the social media integrated solution, but it becomes a benefit if a company only focuses on ranking high on Google.

9.   SEO Advantage

SEO advantage is an Australian SEO company that deals with digital solutions for businesses.

Services

Here are the top services that SEO advantage provides:

• Search engine optimization

• User experience management

• Website audit and

• Reseller services

However, unlike many other competitor agencies, here’s what sets SEO advantage apart from the other service providers:

Why Is SEO Advantage Your Go-To Option?

• Optimizing the web content as per the keyword requirements is one aspect of SEO that is surpassed by SEO advantage with its UX management tools.

• They manage their client’s sites’ landing pages and web speed by providing a thorough site audit to their clients.

• Reselling is one aspect that makes this agency stand out. They integrate with other businesses to provide white label services to their clients by not using their identity.

• Rigorous monthly testing for performance management is their key feature that leaves a mark on their client’s mind.

10.   SEO Services

SEO Services is a digital marketing services provider at cost-effective rates.

Services

Specializing in SEO services, here’s what they offer their clients:

• Search engine optimization

• E-store development and

• PPC

The list of features for you to give them preference over other agencies is long. Let’s take a look at them:

Why Is SEO Services Your Go-To Option?

• Their free SEO audit is a feature that not many competitor digital agencies provide.
  • They provide a free analytical assessment of a website’s presence, user-friendliness regarding desktop and mobile screen, and Google analytics.
  • The free audit comes with an insight into website speed optimization.
  • Other than that, this free SEO audit encompasses factors such as tags (HTML tags) optimization of the on-site content.

• The e-Commerce store development includes packages for developing and e-stores on Shopify, Woocommerce, and WordPress platforms.

• Other than these services, SEO services provide a detailed Google ad management approach that also includes Google remarketing.
  • Not only do they run Google ads, but also they run remarketing ads to the same audience to grab the attention of the potentials with high conversion probability.

• Another approach they use to capture their customers’ target audience is to buy Google display ads (part of PPC).
  • They target specific audiences through these ads with specialized messages that directly hit sales.

11. King Kong

Relatively new in the business (started five years ago), King Kong is growing fast. According to the Australian financial review, this Australian SEO company is the fastest growing digital agency in Australia.

Services

SEO services this company provides are almost the same as the above list. They are focused on garnering traffic on their clients’ websites through paid and unpaid SEO techniques. The most important services they provide include:

• SEO

• PPC

• Web development

• CRO

Why Is King kong Your Go-To Option?

• Their CRO is an extraordinary popular technique amongst their clients. CRO or conversion rate optimization is a service to enhance lead generation and drive sales. King Kong helps its clients achieve higher ROI by working on the customers’ behaviors who visit their websites.

• They claim to at least double the sales of their clients by joining hands with their agency.

Conclusion

Now that we have created the list of best digital agencies (Australia), take it from here and roc your business. Having gone through this comprehensive list of 11 best SEO companies in Australia, your path and mind should be very clear.

The time to wait for a miracle is over – when only 3% of the online traffic buys after visiting a website.

If you believe your website or e-store needs re-engineering, thorough working on web traffic, or content specialists who can help you lead the traffic to your business, it’s high time to make a wise move.

Each name on our list is working as the best SEO company and know what they are doing. So, give them a try if you’re facing a tough time managing your online presence.

Here’s an interesting wrap up for those who would land on the conclusion to decide if they should read the rest of the post:

Our list comprises of all types of SEO agencies:

• The ones that deal only with big fish.

• Those who partner in business with small and medium enterprises.

• The one who would charge you a fortune but would far exceed your goals.

• Or, the ones that would come up with a reasonable, cost-effective solution for your business, without hurting your bank account.

Take a thorough look at their unique selling points, see what they offer vs. what they charge, vs. what they deliver, and make your move. One of them is sure to suit your marketing goals. Your comparison would also reveal SEO costs (Australia-wide) for businesses of different sizes and niches.

Should you have better options to share with other struggling businesses, share with them in the comments.

Happy hunting an SEO agency in Australia that delivers as it promises

The post 11 Best SEO Agencies In Australia To Boost Your Web Presence appeared first on Canz Marketing.

Despite this massive stat, a debate about using blog commenting (or not) has been an active, rather a hot one, lately.

Some marketers believe that making comments even on the best blogging sites is an obsolete practice. Others are still all for using these sites and the practice of commenting.

The pro-blog commenting side advocates that meaningful comments can lead to greater visibility and better ROI. On the contrary, the anti-blog commenting side argues that comments take massive time to manage.

Both the opponents and proponents have valid points. So, we have decided not to get into the debate.

“So what are we doing here?”, did you ask?

“Ignoring the debate,” we say.

We intend to create a list of the best blog commenting sites that not only welcome discussions but also can leverage visibility.

Leveraging their powers or not is your call!

But if you do, do not forget that achieving this goal can be tricky, in any case.

(No, we are not scaring you away, but preparing you for the responsibility and the need for vigilance that comes along!)

Before moving any further, let’s first take a look at what we’re planning to cover in this post:

Let’s dig into what blog commenting is?

What Is Blog Commenting?

According to RankWatch, blog commenting is a bond between the bloggers, the readers, and the blogs. 

Allowing discussions on a blogging site leads to nurturing many other websites of the same niche. It is a relationship chain created among blogging sites through meaningful talks in the comment section.

Things to remember while blog-commenting are:

• A blog comment must be well crafted and made after reading the post.
• It should add value to the blog post
• Spamming for backlinks is a wrong practice
• Do not fake it.
  
  
  
  

How To Find Blog Commenting Sites?

You can find blog commenting sites in India, for instance, in your niche by searching for recent posts on a blogging platform. You can run a search in the reader’s section of a blogging platform. 

Let’s take an example to understand it better:

You run a digital marketing blogging site, and you want to see which blogs allow commenting in your niche. 

What are you going to do?

You have to search the reader’s section for the current blogs.

There will be a manual search involved to see which current blogs are open for commenting.

When you’re done finding the blog commenting site, the next step is to craft a blog comment that can increase your visibility.

Blog Commenting Tips: How To Make A Blog Comment That Stands Out? 

A nice blog comment has some ethics to follow, whether you want to get comments or give some.

Consider the comments section of an influencer’s blog to be his living space.

Is it a good idea to enter someone’s living space making loud noises?

Definitely not!

Nobody would welcome you if that’s who you are, or that’s what you do.

In the blog commenting world, verbose and irrelevant comments are equal to the loud noises in one’s living room.

Avoid causing pain to someone, even if there’s nothing in it for you.

Don’ts of Blog Commenting

A few important things to avoid while making a blog comment include:

i. Commenting Without Reading The Blog:

The idea of bombarding someone’s blog with your blog’s link may be very enticing. But, does it serve a good purpose? Your comment will head straight to the trash. 

Make a conscious effort to add a valuable comment, not only to push your own website’s link.

ii. Camouflaging Behind A Fake / Funky Name:

If you’re George, but your mother calls you Gogo out of love, do not take it very seriously. 

Be George, not Gogo, while commenting. 

You know professionalism. Don’t you?

iii. Using Lengthy And Insubstantial Text:

Blog comment of 500 words is useless if the comment doesn’t flair up the discussion or adds value. 

Write less, but write smart.

Why?

Because less is more, as long as you are quality-focused.

iv. Wielding An Unrelated Gravatar Image:

A gravatar account enables you to blog-comment. It requires you to pick a profile image shown as your identity while you make blog comments. 

No matter how attractive a spiderman may look on your commenting profile, it’s a good idea to show your face as a commenter. It creates a sense of identity in the influencer’s mind you’re trying to reach.

Now that we are done with what not to do, let’s see the best practices of blog commenting.

Do’s of Blog Commenting

i. Start With A Greeting:

You enter someone’s house with a poker face. Then, you go and sit in a corner. 

Will the host give you immediate attention? What about a warm response? 

No, they surely won’t, even if they are the nicest people you now on earth. Let’s not get started with when they are not even nice. 

Similarly, when you make a blog comment, the polite way is to start with a greeting (or prepare for the repercussions).

ii.  Be Quick In Commenting:

If you’re targeting a high traffic blogging website for commenting, be quick to comment before other people take all your points. Usually, the traffic would be attracted to the top comments.

iii.  Ask Questions That Spark Discussions:

As discussed earlier, it is necessary to read a blog post before commenting. 

When you thoroughly read a blog post, you can ask meaningful questions. 

Questions spark the discussions, which ensures greater visibility to your comment, leading to quality traffic to your blog.

Let’s sum up all the dos and don’ts here in a single infographic:

How To Use Blog Commenting For Getting Quality Traffic?

With a proper backlinking approach, blog commenting can drive traffic to your blog. Commenting on a high domain authority website can lead traffic to your site. The links you use may be no-follow or do-follow, but there’s a fair chance to get noticed with the commenting guidelines stated above. 

Meaningful comments that add to the knowledge of the readers can drive traffic to your website. Although there are many advantages of blog commenting, there can be downsides as well.

A blog that allows blog commenting can face its repercussions, such as spamming. However, it gives a chance of growth to other websites. This builds opportunities for websites operating in the same niche.

Let’s briefly touch 2 important questions about blog commenting for getting useful traction:

Is Blog Commenting Actually Effective?

As said earlier, blog commenting has both its positives and negatives. For users, it provides a chance for visibility and traffic, but the blog owners may have a tough time moderating their comment section. 

What Is Blog Commenting In SEO And Its Uses?

If a user makes a blog comment with all the guidelines shared above, it leads to niche-specific traffic. The ultimate goal of SEO is web traffic that can be achieved by using this technique.

Did we mention a massive glitch of this mode of getting traction? Well, we are now:

Not all blogging websites that allow blog commenting should be used to generate web traffic. There are particular aspects to give a closer look. 

Let’s take a look at a few of them:

Domain Authority:

Domain authority is a metric developed by Moz to analyze the search engine ranking score of a website.

Moz calculates it by taking different factors into account.

The score ranges from 1-100, where one is the least, and 100 is the highest DA score.

But why are we discussing it here? 

That’s because it is pertinent to blogging websites as well.

High domain authority blog commenting sites are ideal for pulling traffic on the blog sites you own.

They have massive audiences and high trustworthiness.

A meaningful comment on a high authority blog helps in backlinks creation.

I know what crosses your mind at this point.

How does a comment create backlinks? What exactly is an authority blog that you have been reading about?

It’s your lucky day. We have both these answers ready for you.

i. How Does A Comment Create Backlinks?

Here’s the thing:

When you comment on a high Domain Authority (DA) blog commenting site with the URL to your blog, people notice you. 

The aim here is to comment on niche-specific blog sites.

Let’s understand this better with an assumption:

Say, you own one of the top fitness blogs in India.

Your web traffic is tremendous, and your fitness blog ranks high on the SERPs. For being the best fitness blogger in India, the website you own comes in the instant approval sites list.

There is no moderation or permission required to post a comment on your blog.

Sounds great? Right?

But it isn’t!

“Why so?” you’d ask, “when we have been endorsing comments and blog comment sites all along”?

That’s because you will see people selling stuff in the comments section very soon.

You will have to face heavy spamming of the comment section now and then.

Does this practice create backlinks for your website?

It does, but it doesn’t create suitable backlinks.

The spammers are taking advantage of your high ranking website. They are creating high authority backlinks through your website by using blog commenting.

So, how do you avoid this situation?

The situation could be avoided mainly in one of the two ways: 

• By creating either a moderated comment section.
• Or by creating the comment section that requires the user to provide identity.

As a blog owner, you need to check the high authority blogs related to your niche.

Here comes the next question:

ii. What Is An Authority Blog?

An authority blog is the one blog in its niche, which is the most trusted. In other words, it is the go-to blog of most of the users in that niche. 

Here’ comes the next important question:

Why does a user trust an authority blogging site? 

Because it provides him with all the answers to his questions. 

Does Is sound complicated? 

Let us simplify it for you:

An authority website has almost all the info gathered in one place. 

For example, a digital marketing professional knows which blogs they need to check when they’re in trouble. If it is about marketing data, Ahrefs and Hubspot blogs have almost all the answers. If the aim is to see guides about content strategies, Backlinko or Neil knowledge are the go-to websites.

Now that I have answered the preliminary questions, let’s move on to another concept to understand better blog commenting.

Do-follow links

For someone managing a website, do-follow links can not be an alien term. 

According to backlinks, a do-follow link allows a search engine to track back to your site. This type of off-site backlinks can be created by different methods, one of which is blog commenting. And that is why this term is relevant here.

Here comes the next most important question:

i. How To Get Do-follow Backlinks By Blog Commenting?

A blog comment can create a valuable do-follow backlink for you. Here’s how blog commenting for backlinks work:

1. Using The Right Keywords In The Comments:

Even if you add a valuable comment on the top blog commenting sites, your goal of directing traffic to your website can get faded away. 

How? 

You haven’t added the targeted keywords to your comment that can lead the search engines on your search engine optimized web page(s). 

The effort of blog commenting goes down the drain.

2. Picking The Top Blogging Sites That Are Open For Comments In Your Niche:

It is essential to know your niche for creating high DA blog comments to achieve backlink generation. A valuable comment on an irrelevant blog doesn’t serve the purpose of stellar backlink creation.

3. Not Spamming A Blog’s Comment Section:

Keep in mind that blog commenting is a way to create backlinks. 

However, when you drop a comment only to get a backlink without adding value to the target blog, your comment may be trashed by the blog owner.

There’s another question, how to know if a link is dofollow or not?

Let’s see:

ii. How Do You Check If A Link Is Dofollow Or Not?

Check this is a simple two-step process.

1. Right-click on the webpage you want to check where a dropdown shows ‘view page resource’; click that.

2. The coding will show either a ’nofollow’ or a ‘do-follow tag.

If the tag is dofollow, it means that the webpage can help you grab traffic.

A nofollow backlink doesn’t serve this purpose.

Alright, so for the ease of understanding, we have also summarized all this information for you in an infographic:

Now that we have seen how we can use blog commenting for dofollow backlinks let’s take a look at the top blog commenting websites list.

Also, read this guide on do-follow links and learn how to make do-follow backlinks sites list of even your competitors.

The Best Blog Commenting Sites Lists

We have grouped the high pr blog commenting sites and more into the different categories:

5 Free High PR & Marketing Blog Commenting Sites:

1. Backlinko
2. Neil Patel
3. Yoast
4. Copy blogger
5. Pro Blogger

5 Health Blog Commenting Sites:

1. 100 days of real food
2. Hive health media
3. Health Resource 4 u
4. Fitness vs. weight loss
5. Diabetes strong

8 Best Blog Sites For Blog Commenting:

1. WordPress
2. Wix
3. Weebly
4. Medium
5. Ghost
6. Blogger
7. Tumblr
8. .Joomla

P.S: Did you know that blogger is also one of the top free blog sites where you can create your own blog? Such free blogger sites/blogs use the blogger.com domain name.

7 Best Education Blog Commenting Sites List:

1. Blogs Oregon state
2. My Carthage
3. Writing WISC
4. My SLC
5. Sites PSU
6. J Dunn Journalism
7. Blogs UWW

7 Tech Blog Commenting Sites list:

1. Trouble Fixers
2. Tech Last
3. Shout Me Tech
4. Tech Republic
5. Calling All Geeks
6. Tech Spot
7. Tech Radar

Conclusion

Blog commenting sites may not attract everyone who wishes to enjoy web traffic.

But, does that mean that blog commenting isn’t a convenient way of generating traffic? The answer varies based on your opinion about using blog commenting sites for SEO purposes.

It is a must to consider all elements while using this technique for building communities or backlinks. There should be no compromise over the quality of comments and their aim.

Should you need more information or help with driving quality backlinks to your site, feel free to write to us. Our SEO experts would love to talk to you and suggest something that can help you with SEO blog commenting and other aspects of SEO of your site. Offering our SEO (including stellar blog commenting services that get you the required traction) to our clients in Australia, Canada, the U.S.A, U.K, and the rest of the world alike, CANZ Marketing is making a difference in how you earn your revenue.

Post your valuable comments here and let us know what you think. May the best comments win you quality backlinks

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The post Top 32 Productive Blog Commenting Sites Ensuring Promising Results In 2020 And Beyond appeared first on Canz Marketing.

Let’s see what we mean by that:

People consider lawyers to be intimidating. Unlike other professionals, for most of the people, lawyers are not-so-easy-to-reach. 

Why is that so? 

For the most apparent reasons! Nobody goes to a lawyer in usual circumstances. 

There’s always a legal dilemma involved in such meetups, which makes the decision-making process difficult.

In a market where the customer doesn’t want to reach them, what are the options for lawyers?

That’s pretty obvious. 

They can use video marketing for lawyers as a trust-building tool. 

Why Should Lawyers Opt For Video Marketing?

That’s because a video gives the customer physical proof that their targeted professional is not as daunting as they see him.

A smartly crafted video marketing campaign can nurture the leads fast. 

Is it a far-fetched assumption? 

No! We have data to back up our claim. 

According to a survey, 80% of video marketers say video has directly helped increase sales. 

For a profession run by persuasive individuals, should it be a challenge to persuade their customers to avail their services?

The answer is yes! 

It is difficult for a lawyer to make an actionable video that clears the customer’s mind. They can persuade but in person. But they are no video marketing experts. And, unless they create persuasive videos, nobody comes to them to be convinced and win.

In case you still have doubts, have a look at the graph below: 

Source: HootSuite

Even though video marketing is a relatively new marketing trend in the digital world, its popularity is sky-rocketing. For the year 2019, YouTube garnered more than 250 million hours of viewership per day.

These stats are baffling. They truly are!

They set the priorities for every big or small business right! 

No matter what your product/service offers, video marketing has achieved the status of a necessary evil. Whether it’s B2B video marketing or B2C video solutions, the importance of video in lead generation and nurturing is undeniable.

As we have the facts straightened in front of us, we will see how attorney video marketing can give the best results.

Let’s take a deep dive into the step by step actions you need to take to generate and nurture your leads:

7 Tips To Get The Most Out Of Video Marketing For Law Firms:

1. Run Keyword Research For Your Area Of Expertise To Get A Good Start

Keyword research must be a new acquaintance if you’re a lawyer seeking video marketing tips. There’s a lot to know about keywords, but we will focus on a few simple keyword research techniques to design your video content.

Before starting, it is good to understand what your audience search requires. 

Imagine this:

You’re a family lawyer, while a friend of yours is in employment laws.

Would you two rely on the same keyword research? 

No! Your keyword research will be different from your friend based on the different audiences you are targeting.

So, how do you do your keyword research?

Here’s how:?

Despite being the top video marketing platform, YouTube can help you find keywords with a simple search. 

Type the search term connected to your area. As soon as you type, YouTube will suggest other words. The dropdown bar will show you the top related video searches. 

You can also get more ideas from Google search suggestions in the dropdown. 

Below are a few great tools which lawyers can use to generate video content ideas and keywords:

•  TubeBuddy Tags – It’s a free Google Chrome extension that allows you to check the tags used by your competitors for their videos.
•  YT Cockpit – the moment you enter a keyword, this tool will throw up many other keyword suggestions, with key metrics (like the number of views on YouTube).

Once you identify the primary keywords, you have two basic options:

•  Optimize the existing video to get the untapped traffic – If you have been in the business for a while but didn’t know about keywords, no worries. You can optimize your previous work now.
•   Create a new video to entice new viewers – Make a new video with the optimization points we are going to list below.

How To Optimize YouTube Videos For Keywords?

Keywords work pretty much the same way for video marketing as for other web content. It is best if you use the focus keyword in:

• Title of the video
• Use it in the description of the video.
• Rename the video file according to the focus keywords.

For an in-depth understanding of the optimization techniques, watch this fantastic video guide by HubSpot:

Now that we have established the idea of keywords, let’s see how to craft a promising script.

Read more on Keywords Research:

Keyword Research to improve your Google Ranks

How to select the right keywords for your business?

2. Script Your Videos So That The Message Gets Across Clearly

I know what you’re thinking!

Why script a YouTube Video?

Doesn’t it kill the excitement?

Yeah! The idea of unscripted videos is very enticing. 

You can speak your heart out in their production. 

People may enjoy them more, 

BUT they are better suited for social media platforms. 

If you’re a lawyer who wants to use YouTube (the second biggest search engine with 30 million searches per day) as a marketing channel, scripted videos will suit you best.

So, how can you script them? Free template scripts are one of the options.

There are free online templates available to script your YouTube videos. According to Hubspot blog, your video scripting workflow should be something like this:

1. Kick-start with a brief.
2. Make an outline of what you’re going to do.
3. Begin your script with the introduction of the topic/yourself.
4. Break the scriptwriting into sections.
5. Keep it short.
6. Use an available video script template.
7. Check your script for how does it sound off-camera

For further reading, see this blog post:

Got a fair idea of scripting? Let’s move on to the tools which can aid this journey.

3. Shoot The Videos With The Best Tools Available

 According to an Oberlo blog post, A staggering 87% of marketing professionals use video as a marketing tool. 

Now that you have crafted a stellar script, time to turn that script in action.

And the action part requires some shooting.

You might not have resources to outsource your shoot to advertisers and video editors. However, even that should not stop you from producing high-quality video content for your practice.

Creating compelling video content is no longer an art that is reserved only for video marketing professionals. The Search engine journal has listed a few great tools. Here’s a feature recap of two of them.

•  Viewbix

 It is a video marketing tool that can make an interactive video in just three steps. Creating videos through Viewbix hardly takes about five minutes. All it takes you is to adding a link and branding your video.

Here’s the best part:

These videos are good enough even to be posted on social networks like Facebook and Twitter.

Also read:

Instagram: The power of Social Networking in the future.

• Filmora

 Wondershare Video Editor, Filmora gives you the chance to perform necessary edits, such as: 

• trim, 
• rotate, 
• brightness, 
• contrast, 
• speed, 
• audio edits, 
• and advanced effects, such as 
  • Picture in Picture and 
  • Scene Detection.

Filmora also includes a music library, filters, and texts that make your video stand out. As there are many video editors, Filmora’s spontaneous interface makes it one of the easiest and useful correspondents marketers can use.

4. Identify The Target Market And Reach Out To Them With A Story

Let’s just be loud and clear: Every lawyer has a specific target audience. 

A medico-legal adviser would be practicing at a hospital, unlike a criminal lawyer dealing with people having criminal charges against them. 

Both these types of lawyers have an entirely different population as their target market. Both of them need a marketing campaign, but their dynamics will differ so much that they never overlap.

Do you think it is justified to relay the same marketing message for both these lawyers? 

No, it is not!

A template script is another thing, but as a lawyer, you must know who he is dealing with.

Once done with the dynamics of the target market, the next step is to formulate a story with which the client can relate.

Take a look at this video by a law firm:

Were you able to see how the lawyer smartly articulates his life with how he is passionate about working for his clients?

There’s an emotional appeal in the video ad and relevance for someone in need.

Not only that, but the lawyer has also coupled a little drama and a story with the details of his services.

Three cheers for this production for absolutely nailing it!

The question, however, is, why should a lawyer use a story?

That’s because stories create an emotional impression in the viewer’s mind. They say, facts tell; stories sell!

In his book, Emotionomics, Dan Hill points out that emotional memory works more quickly than conscious memory. The story which connects the target audience with the lawyer will help the viewers recall the ad.

This recollection would help them get in touch with the same lawyer when they are in need and finally decide to seek help.

Until this point, we are done with keyword research, script, tools to shoot, and a story’s creation.

Now Let’s see how to create a great thumbnail.

5. Create The Hook In The Thumbnail To Get Those Clicks

YouTube shows thumbnails in previews of the videos. A thumbnail is a smaller sized (size of a human thumbnail) image of the video you’re going to watch. 

Here’s the critical question: How can lawyers make use of a thumbnail? 

The lawyers can make the thumbnail appealing by following some of the listed rules: 

Use the appropriate image size so that the thumbnail doesn’t get invisible.

Although there are size options available for creating a thumbnail, the image’s optimum size is 1280 by 720 pixels. It is better to go for a larger image against a smaller image because the already small thumbnail makes the small image almost invisible. 

Use the best image from the video which recaps the content.

This part is tricky, especially when it comes to video marketing solutions for lawyers. It is challenging to pick a great image from a professional video. It is not entertainment where you can easily create a hook through a punch line. 

For lawyers, the safest way to go is to use their own image in the thumbnail in professional attire.

Do not use fine fonts so that the viewer doesn’t struggle.

You may have a great video to showcase, but the thumbnail is loaded with hard-to-read fine fonts. 

What will be the outcome? 

The video will be lost somewhere under the huge piles of other videos. Very few, if at all, would be interested in viewing this video.

Use the title in thumbnail to give the viewer context.

When incorporated in the thumbnail, the video title gives an idea of what the viewer should expect. It provides a sneak-peek into what the video is about.

See the below thumbnail image of a law firm’s client testimonial YouTube video to analyze the above-listed elements.

It is a small image where you can see a man dressed as a lawyer. The text on the video tells precisely what it is about. The fonts are clear enough. The image is not cluttered. All of the points covered, Right? 

I hope many things have started making sense now. Just discover a few more elements to work over.

6. Add A CTA In The Video To Convert The Viewers Into Customers:

If you are a YouTube viewer, you must be familiar with the famous ‘Like and subscribe to my channel’ statement.

This simple statement or the likes it gets are examples of call to action words. These words create a sense of action in the viewer’s mind. 

However, using complex CTA such as ‘follow this step-by-step process’ may have an adverse effect.

Nobody wants to go into a complex process while using their phones. 

Makes sense.? Doesn’t it?  

Who would want to follow a lengthy step-by-step CTA in the comfort of their couches? 

The answer is NOBODY! 

So, the CTA must be simple, concise, and actionable.

Being a lawyer, you can add a ‘make an appointment’ text as your CTA. You can simply put your phone number in the video to make the viewers connect to you.

Other CTA’s suitable for a law firm include ‘Have a chat with our representative’ or ‘check out our e-guide in the description box.’ 

In this video ad, you see a number on the lower end of your screen. It is an example of a CTA. While the lawyer explains his services, you can quickly note those digits down to give him a call if needed.

Moving to the last tip, we will see how to incorporate FAQs in the video ads for lawyers.

7. Answer Frequently Asked Questions Of The Field Of Law You Practice To Connect To The Viewers:

Let’s just think about it for a moment: 

How would we react to an ad which correctly addresses what we have in our minds? 

We will be unconsciously attracted to watch it. 

 FAQs work the same way. Each field of law has its own set of problems. You can run research on what people are looking for in a law-niche and then answer those needs in your video ad.

Here are some examples of FAQs for the field of personal injury law: 

1. What do I do after an accident?
2. How do I know if I have a case?
3. Do I have a claim if I do not feel hurt?
4. How long do I have to file a personal injury case?
5. What do I do if an insurance adjuster calls me?
6. What damages are available in a personal injury case?
7. How much is my personal injury case worth?

There are countless questions for a sensitive field, such as law. You cannot answer all, but you can answer some in your video ad. These answers will create a sense of education in your viewer’s mind and increase the relevance with advertisements.

Before We End:

There’s a quick recap of what we have covered in this blog post.

• Why is video marketing the need of the hour for a lawyer?
• Tips for making excellent attorney video marketing campaigns which include:
• Running a successful keyword research
• Scripting the video before shooting it
• Tools to use for video production
• Creating connections through story-telling techniques
• Formulating great thumbnails
• Using CTA to create urgency
• Smart usage of FAQs to educate the audience.

If you are looking for Video Marketing Ideas, give this interesting WordStream Video Marketing blog a read by Margot Whitney. 

Conclusion:

With the advancements in digital channels, marketing is becoming more and more challenging each passing day. It requires meticulous detail orientation to craft marketing strategies that work. With a field as sensitive as law, the correct usage of current video marketing trends can make a difference. 

Video marketing for lawyers will be evolving with the same velocity as other brands/ businesses. The only principle to follow is Consistent adaptability to these shifting gears. 

Being a lawyer or a law firm, either you DIY your video ads or hire a video marketing company for the task, the core remains the same, and it is to be in the limelight.

If you are looking for video marketing services for your law business, or need to get an expert opinion on your video marketing campaigns, get in touch with Canz marketing. Canz Marketing is a Digital Marketing Agency in the U.S.A, and we take pride in our video marketing services for small and medium-sized businesses.

Need more information on video marketing packages? Send a message right away.

So, are you ready for your next video ad production?

Also read:
Local SEO for a Law Firm: Case Study

The post 7 Simple Video Marketing Tips For Lawyers And Law Firms appeared first on Canz Marketing.

Are email lead generation campaigns worth your time and effort? Let’s get back to it in a while.

For now, picture this:

Your business is running successfully. Your website is climbing up the ranking ladder. Everything seems to be unrealistically good. Every detail is on point, BUT your email lead generation is not up to the mark.

The content team is struggling to generate emails that garner responses. The email campaigns are rigorous, consuming the marketing hours but not generating the desired results. They are failing to entice existing and prospective customers through online lead generation.

So, what do you do?

How do you win back the prospects that sure are the lifeline of your business?

Would your business survive as the lifeline weakens up? How do you strengthen it up?

Here’s an insight from Hubspot:

According to research, 49.5% of the marketers were planning an increase in the email marketing budget in 2019.

This email lead generation stat says it all. You need to work on all the platforms, but the email leads ask for your focus this year.

Marketers are shifting gears towards this medium of lead generation. Your time and energy guarantee results, only when you steer in the right direction.

The content strategy is ready. The website is doing great. It’s time to straighten up the email marketing side of your business. Remember, no stone should be left unturned when you’re fighting for survival in a cut-throat business space.

Lucky for you, we have decided to set the correct direction for you.

Just give the upcoming text a read and head towards the cherished goals.

Covering The Basics

Before we dive into the hardcore business, first gauge the tip of the iceberg.

In this section, we will learn:

• Defining leads
• Different types of online leads
• Email lead
• How do you make email leads?
• A complete actionable lead generation process

Defining Lead:

Kicking the lead generation business off, here’s what you call a lead:

A lead is a potential customer that has been precisely targeted and qualified based on a business’s marketing criteria.

Any individual who takes an interest in the business offerings is a lead. The goal of any lead generation campaign is to convert that individual into a customer.

Types Of Leads:

Here we go with the next question:

B2B leads are of three types:

Information Qualified Lead (IQL)

Here the lead provides the essential contact information against a solution to their problem (an offer from your business).

Marketing Qualified Lead (MQL)

After going through the IQL stage, your company takes the next step of directing the IQL to a follow-up. The company sends emails and the details of the offerings. If the IQL downloads the information, it converts to an MQL which comes in the decision phase (buy or not to buy the solution).

Sales Qualified Lead (SQL)

Here comes the intervention from the sales side. They offer a sales conversation in the form of a demo to the MQL. At this stage, the company knows that the lead is a perfect fit for its offering.

For getting qualified leads, it is important to break the shackles of mediocre questioning. There’s drilling involved. There must be probing questions to understand what preferences does the lead have.

These objectives cannot be achieved by straight forward name, and email address questions. You have to dig deeper to learn exactly what the target market’s preferences are. What are the pain points and how your product is going to make a difference?

Watch the video here to understand how to generate qualified leads.

Defining An Email Lead

Now let’s see what an email lead is:

An email lead is a prospective customer who sends information through an opt-in form, live chat or agrees to receive emails from the company.

An email lead is a potential buyer.

What the company needs to do here to make this potential buyer its permanent buyer is to craft a strategy for converting him into a customer.

Email Lead Generation

For generating email leads, the first step is to know your target audience. This process goes to the basics of marketing. We need to target, analyze, and then segment our audience.

Once your target market is defined, use social media platforms to get email addresses using gated content such as videos or webinars. Give discount offers on newsletter subscription to grab the desired email addresses.

The Lead Generation Process – An Actionable Guide

For generating email leads, the first step is to know your target audience. This process goes to the basics of marketing. We need to target, analyze, and then segment our audience.

Once our target market is defined, we collect email addresses using lead magnets and gated content such as videos or webinars. Give discount offers on newsletter subscription to grab the desired email addresses.

The lead generation process has the following steps:

Attracting Clients By Using Suitable Content:

After the target market is defined, this is the next step where you attract prospective customers through engaging content.

This content can be included in your blog posts or your newsletter. Gated content can be used here to acquire email addresses.

Make An Effort To Convert These Leads To Make Them Qualified Leads:

When the informative content is created, you push it towards the interested individuals in an attempt to convert them to a lead.

By creating quality content, you generate quality online leads who are genuinely interested in your business. You just need to set the segmentation correctly and know who you’re targeting.

Close The Deal By Offering Your Product/ Service So That It Solves The Problem Of The Lead:

At this step, you have made the effort of presenting your business offering to the lead. Now it’s the lead’s turn to take action. The more befitting content you present, the more likely is the deal to close.

At this stage, both marketing and sales work together and the sales usually happen at this point.

Delighting The Lead By Offering Follow-up:

This is the final stage, where follow-up strategies are used. You delight the buyer with feedback forms and follow up emails about how they liked the product. You get genuine insights of the thought process of the buyer.

Once a customer is delighted, he refers the product to his circle through word of mouth. This instigates the process of lead generation for new prospects now.

Example:

How to make a lead online? Let’s see this process in an actual business’s perspective.

Step 4:

I am an individual who likes to read stuff about blogging. Someone recommends Ryan Robinson’s blog to me.

(Remember word of mouth – where the businesses delight the existing customer and they recommend it to others).

I try to search for it over the internet.

Step 1:
The blog presents me with the most enticing and exciting blogging insights.

(A complete attraction strategy)

Step 2:

I subscribed to their newsletter by providing my email address.

(Conversion)

Step 3:

Once I have subscribed, I start getting updates on the new blog posts.
I keep reading them because they’re worth reading

The blog offers me a blogging course for $100.
Since the content I have been reading for months is relevant to me, and I admire the quality of the content, I register for the course.

(Deal closed;)

Step 4:

After the course, I receive follow up emails about how the course benefitted me.
I was highly satisfied. The course was awesome. It enhanced my blogging skills. They offer me a special offer in return for my feedback. I am ecstatic because they doubled up the value for me.
In the next sitting with my blogging circle, I recommend the course to a few of my mates (Delighting the customer and getting word of mouth for free; Step 4)

I know what you’re thinking.

It is too much of the bookish text but the next section required an understanding of the long-forgotten facts. So a quick skimming would also serve the purpose.

Here comes the practical part of the email lead generation.

8 Highly Converting Strategies For Email Lead Generation

Automation Of Email Marketing

The automation of the emails for lead generation is an essential step in preserving your marketing hours.

What does it mean?

You can opt for automation software to aid the analytics of your website and do much more for you.

For instance:

• If you’re using an email automation tool, it does the segmentation on your behalf.
• Such tools trigger emails in response to a specific set of defined rules/actions.
• They create brand awareness by targeting relevant leads.
• They save the time of the sales team through bulk personalized emails.

How Does An Email Automation Tool Work?

If you’re signing up for a newsletter, you will receive a thank you email in response. The automation tool will not send it unless the individual subscribes to the newsletter.

Automated emails are usually time-bound and can save you from the hassle of customizing campaigns through selecting filters.

The recipients are targeted on the basis of their segmentation. This segmentation is done on the basis of

• Age
• Gender
• Location
• Interests

Many other parameters are also used for segmentation that are relevant for a business.

Here comes the important question:

Why is the automation of an email campaign so crucial for the success of your email lead generation process?

Here’s why:

Source

The above image summarizes the facts. It is crucial because it affects both the number of leads and the number of conversions drastically.

And we, here, are concerned about increase in the conversion rates. Right?

Creating Engaging Subject Lines:

No matter how strongly we advocate ‘Do not judge a book by its cover,’ all of us do it unintentionally.

Your email subject line works as the ‘book cover’ here.

Does that say anything about the importance of email subject lines?

It speaks volumes!

Here’s the thing:

The individual at the receiving end will judge your email by its cover.

Therefore, the content team needs to consider this while designing this cover.

33% of email recipients open emails because of catchy subject lines.

Therefore, it is the job of the content team to create such subject lines.

• Precise subject lines are preferred in B2B lead generation – 82% of experts send emails with subject lines of 60 characters or less.

But, why are smaller headlines valuable? The fact that it’s hard to read lengthy subject line text on smartphones makes the shorter headlines super converting.

Source

• Personalized subject lines create a sense of identity – Emails with personalized subject lines are 26% more likely to be opened.

But, why?

That’s because seeing your name in the subject line attracts you and entices you into opening the emails.

• Subject lines with an emoji make the emails stand out- Businesses that use emojis in their email subject lines have a higher open rate of as much as 56% over those that don’t.

Making your emails sharable so they reach more people:

To ensure the high reach of your email message, it is a great practice to add sharing options in the email body.

But, how can you do this?

By using the below-listed techniques:

Follow Us Buttons:

On the email template of your company, add follow us buttons on the sidebars. These buttons will direct your subscribers to your other social media handles creating new leads from other platforms as well.

Here, have a look at the example of the follow us buttons from My Quora Digest’s copy.

Alt-text: The follow us buttons for Quora Digest

Social Sharing Buttons:

Add social sharing buttons to your content. The recipient will be able to share the article which he/ she loved with his circle. The sharing cycle will increase the lead generation ultimately by reaching new prospects.

Here’s how your email templates can have social sharing buttons.

Alt-text: social sharing buttons

Creating Emails Suitable For Mobile Devices:

According to recent stats, there are 3.5 billion smartphone users globally in the year 2020. This vast number makes mobile phones to be a target medium for any digital activity.

Source

Smartphone users have email suites installed on their phones. Most of them prefer opening their emails on their phones.

Here, the marketer’s task is to keep an email format that is easy to read on phones. The data says that 81% of smartphone users open emails on their phones.

Source

Mobile phones have outnumbered desktops and laptops. All the more reason we need to adapt to the mobile-first approach.

Let’s have a look at how to create mobile-friendly emails:

• Short subject lines: As discussed earlier, the optimum length of a subject line should be between 60-70 characters.
• Large fonts: Large fonts are easier to read on small screens, so go for them when writing emails.
• Single column template: A single column template is better readable on a mobile device.
• Small images: Inserting heavy images would create loading issues for smartphone users. That disrupts the readability, user experience, and conversion rates.

Using Urgency And CTA Statements:

When there’s a call-to-action phrase added in the text, it creates the need for prompt action. Designing email campaigns which trigger a prompt action is one of the lead generation goals.

Your leads will be interested in knowing what discounts will exhaust at which point in time. If you get them on their toes right away, they are most likely to take action.

If you’re promoting a limited time offer, state it clearly. When your sale is live for an indefinite time period, don’t misguide the prospects or you risk your trust and the future bonding options with prospects.

Your honest marketing attempts will generate more leads.

Offer Discounts To Your Current Customers For Sharing Your Content:

Who doesn’t love discounts and freebies?

A marketer needs to smartly make use of the vulnerabilities.

In the lead generation process, companies focus on the delight part of the process. They offer a discount to the existing customers for sharing their word. It is a smart move not only to keep your current subscriber list happy but also to attract prospective leads.

Keep Your Email Design Simple, So They Are Easy To Read:

Lead generation emails should be simple. The content can be catchy but the design and color schemes used must be easy on eyes. Nobody wants to see tacky colors and dancing fonts in a professional email.

The subject line has done its part. Now, it’s the turn of the email body to keep the lead generation process going.

Use The Power Of Great Content To Keep The Process Going:

We have saved the best for last.

The quality of your content matters a lot. The relevance of the content to your target needs careful attention. There’s no throwing away fluff and glitz.

There must be a solid content strategy in place that pinpoints the problems, speaks directly to the prospects to engage them, and makes them take the desired action.

Delivering value to a prospect is the prime goal. This goal can be achieved through proper communication through the content.

A Quick Recap:

We have made an attempt to answer the following questions:

1. What is a lead?
2. What is an email lead?
3. How do you generate successful email leads?
4. What are the basic types of leads?
5. What is the actionable lead generation process?

We have discussed 8of the most effective email lead generation strategies:

1. Creating engaging subject lines to avoid your emails to end up in the spam box
2. Running drip email campaigns or automation of email marketing to save marketing hours
3. Making your emails sharable so they reach more people
4. Creating mobile-friendly emails so that maximum people open them
5. Using urgency and CTA statements for converting a lead
6. Offer discounts to your current customers for sharing your content
7. Keeping your email design simple, so they are easy to read
8. Using the power of great content to keep the process going

We aren’t done yet.

Email lead generation requires consistency. You cannot rely only on a single campaign to make qualified leads. The process needs continuous testing with different parameters.

The Takeaway Points:

• All industries don’t work on the same email marketing parameters.
• The basic strategies can be utilized across different B2B and B2C channels. However, there are chances that every strategy might not befit every business.

Email marketing is highly converting; however, it could be overwhelming if you don’t have much help with the business.

Following the mentioned strategies would be very useful. However, email lead generation companies can be your savior when it comes to generating leads online profitably. Here at CANZ Marketing, a well-known local lead generation business in the U.S.A, we have mastered the targeted lead generation and overall lead management.

While you’ll find lead generating companies in abundance all around you, our experts are real champs in generating high lead revenues through their strategies. They have mastered the art of finding that lead you have been after for so long. Read how we were able to generate great results with email marketing one of our clients. Read another Email Marketing Case Study here.

Also Read:
Top Email Marketing Industries

The post The Best Email Lead Generation Action Plan in 2020 appeared first on Canz Marketing.

Wrong.

Only 15% of real estate professionals make use of video when it comes to their marketing efforts.

We know for a fact that whether you are new to the industry or new to the digital marketing side of things, you have also likely explored various routes you can take.

Should you rely just on social media or do you need an SEO-friendly website to really get things rolling?

Do you need video marketing for business or is image-based content sufficient?

All these options have crossed your mind, in addition to many others.

We don’t blame you if you’re confused.

But don’t worry.

Because in this blog post, we’ll address all your doubts and concerns about real estate video marketing, as well as tell you how you can begin!

Let’s begin with the question you’re asking yourself right now:

Does Video Really Help Sell Real Estate?

Let’s look at this with a few stats that will explain better than words will.

• 73% of sellers are more likely to choose a realtor who uses video marketing.
• 40% of buyers benefit from watching a property tour video.

That’s the sellers’ side of things. You will get more properties listings if you use video as a part of your marketing efforts.

Now let’s look at the buyers’ perspective.

• 50% people find the home they will end up buying online. If they’re online, you need to be too.
• A little over half of all homebuyers do their research on YouTube. They obviously aren’t searching for articles on YouTube – they’re watching videos.

And finally, let’s bring YOUR perspective into the picture.

• Listings that include video content witness an astonishing 403% increase in inquiries than their video-less counterparts.
• Video marketing can lead to a 40% increase in revenue for a real estate professional.

Sellers choose video. Buyers choose video.

If you understand the shift toward video, which is pretty evident from this data, you should choose video too.

Not convinced? Read on – we promise you will be by the time we reach the end.

Putting the Numbers into Perspective – How Video Takes the Cake

It is more likely than not that you already know the impact video can have on your business.

What’s also likely is that you were unaware of the EXTENT of the impact before you saw these numbers.

So what is the reason video has such a massive impact?

The answer is an old, famous saying:

A picture is worth a thousand words.

And guess what?

Video is worth a thousand times that.

A short 3-minute video that shows you around the property will give the client a much better picture (pun intended) of the property than words or even still images can.

But there is more to it than that.

Here are some other benefits of video marketing for real estate:

• People find it easier to watch a complete video walkthrough, as opposed to going through pictures of the property and the details in writing separately.
• Video helps 90% consumers make buying decisions, according to Forbes. This, understandably, is not a single-step process in real estate, but it brings consumers that one step closer.
• In the time it takes to physically show one client a property, many more people can get an initial impression from a tour video. Following this, only those who have an interest in the property will ask for a physical tour.
• Search engines like video and boost your rankings when you include them on your page. Video content reportedly increases organic traffic from search engines by 157%!
• You can manage you brand image through informational videos that tell people more about you.
• The medium facilitates your reputation management efforts through video testimonials and reviews. As a realtor operating in the digital age, this is a must.
• Whether you choose Facebook to upload your content or YouTube, video marketing ensures your content gets shared more often. This enhances your reach and results in backlinks for your brand too.

Real Estate Video Marketing Strategy Applications

There are a number of ways you can use video in real estate.

How you choose when to pick which approach is based on a number of factors such as:

• The aim you are trying to achieve with the video
• The target demographic you want to reach
• Where the customer is in the consumer journey
• The kind of property you need to market
• And so on

Let’s look at four main applications of video in realtor marketing in the context of these factors.

Video Tours

Are you trying to get customers interested in the property so they will take the next step and visit the property in person?

A basic well-made video that gives them a quick virtual tour of a house, pointing out all the specifications in the process, is the best choice you can make.

Why?

They have no emotional attachment to the property yet – that will only happen once they build an interest in the property.

And for that, they first need to know if it fulfills their needs and seems to look like the dream place they have in mind.

Storytelling – Life in the Property

Now let’s suppose a family has taken the virtual video tour of the house, or even visited the site, and showed interest in the property.

The place meets their needs and has the potential to become their dream home.

This is when the emotions come into play – they start trying to picture themselves living in the house; raising their children in the house; having barbeques with their grandkids in the backyard every weekend.

And this is the perfect time to redirect them to a video telling the story of a family living in the house, for example.

You want to potential client to see themselves in the faces of the actors in the video, enjoying life in comfort and bliss.

Core Marketing Content

These kinds of video can be relevant at different parts of the consumer’s journey based on their content.

They can contain:

• An introduction to the company
• And introduction to you, the realtor, and your way of doing things
• Anecdotes about your experience and potential certifications, as well as how other professionals view you
• An outline of the home buying/selling process for the client so they know more about the journey they are about to set out on.

Video Testimonials

Reviews and word-of-mouth marketing have always been a crucial part of the game.

Since the real estate business has gone digital, online reviews and video testimonials have gained popularity.

If a client is to trust you with an investment of a lifetime (many put all their life’s savings into a single property), they need to know your reputation in the market. And what better source to find that out from than someone who has experience buying from your firm?

Taking on Real Estate Video Marketing – Shooting Considerations

Video marketing services are not cheap, whether you opt for a video marketing agency or outsource the task to a freelancer.

The price for a professional video will often go up to a few thousand dollars. We understand if this doesn’t always fall within your budget, especially if you’re just starting out or run a small setup.

But that doesn’t mean you have to do without video content.

Because guess what – it’s possible to do it yourself!

Yes, you may not develop and implement the best video marketing strategies as soon as you start, but at least you’ll start somewhere.

And that’s what we want to help you do!

So let’s discuss some of the main factors you need to keep in mind to ace personalized video marketing for your realtor business.

Set out a Budget and Choose Your Equipment Smartly

We’ve established that small business video marketing doesn’t have a huge budget allowance to rely on.

Luckily, because you’re giving it a shot yourself, the only major investment you’re going to have to make is decent equipment.

While you don’t need to go out and buy the most expensive camera on the market, you have to realize that you can’t just shoot a video on your iPhone 5 and expect satisfactory results.

You’re trying to make a property look good in order to attract customers – bad-quality footage isn’t going to help that cause.

While the cameras in newer phones can still produce relatively good footage, make a choice keeping quality in mind.

Here are some basic videography essentials you can invest in for good returns:

• DSLR
• Wide-angle lens
• Tripod/selfie stick
• Gimbal
• DSLR Slider
• Microphone
• Video editing software

You need some of these pieces of equipment more than others based on your unique goals (which we come to next).

Once you know what factors to think about, you will automatically be able to make a wise choice.

Keep in mind that this is just some very basic gear you will need – the list of equipment you can eventually work with is much longer. But let’s worry about that later.

One more thing before we move on: it might also be a good idea to invest in some basic videography training in the beginning to get the hang of things.

To get a much more detailed insight into the video marketing gear and how you can get the best use out of it, check ou gvstnt this blog post:

Lights, Camera, Agent! Essential Real Estate Video Marketing Gear

Identify your goals

Before you get to work, you need to figure out what you want to achieve with your video strategy.

Here are a couple of things you may want to consider:

• Who is your target audience?
• Where will you post these videos so they reach your audience?
• What is your primary goal? To show off your properties? Build your brand image? Tell people more about what you do? Achieve traffic? Convert leads?

The kind of content you create, as well as the channels you use to share it with the audience, depends on these factors and many others.

To what extent?

Well, let’s say your target audience is millennials. You create a storytelling video with grandkids coming over for lunch and classical music in the background. Do you think that’ll work? We think not.

Now imagine you put a video aimed at Generation X on TikTok. Will it reach the people you are trying to reach? It absolutely will not.

As for your goals, if they are not clearly defined, you will have trouble 1) meeting them, and 2) analyzing progress a couple of months down the line.

PLAN and then Execute the Video

This step is crucial, although it may seem unnecessary to someone who isn’t familiar with creating video content.

In this section, we’ll talk about house tour/storytelling videos in particular (video testimonials and informational content is relatively more straightforward, as you can imagine).

Video marketing for real estate agents isn’t as simple as walking into a house with a camera, walking from room to room recording video, and leaving.

You need to think about lots of things, the most important of which we’ll discuss below.

• The shots you want vs the shots you need

Before you shoot a single clip, you need to have a good idea of the number and types of shots you need.

It is obvious that you need to document all aspects of the house but you need to know what to focus on and what only deserves a two-second slot.

You need to use a variety of shots including, but not limited to wide-angle shots, close-up shots, panning shots, and aerial shots (if you’re shooting a fancy video and have a drone camera).

All in all, you need to have a list of shots when you enter the house. You can record extra footage if you feel the need and find the time, but you can’t leave the house without shooting everything on the list. That is top priority.

• Attention to Detail

When it comes to viral video marketing, being detail-oriented is what sets you apart from the rest.

If the living room has a pretty fireplace, the potential buyer needs to see a close-up shot of the fireplace and the space surrounding it.

If the entrance has indoor plants that brighten up the space, you need to shine a spotlight on them.

You need an eye for these things, as well as the ability to capture them on film.

Attention to detail also entails having x-ray vision, spotting and cleaning the tiniest speck of dust on the table, smoothing out the slightly creased bedsheet, and making sure the house is presentable in every way.

After all, you have to put the property out there in ALL its flawless glory.

• Lighting and Ambience

Low light destroys video quality – especially if you’re not using very high-quality equipment (which you probably aren’t going to be in the start).

Make sure you let as much light into the setting as you possibly can for the best results.

This means that, unless you have lighting equipment, you should choose a bright sunny day to shoot the video.

For more professional-looking videos in darker settings (because let’s face it, not all properties are well-lit), you probably want to invest in some basic lighting equipment.

• Amenities

Any amenities that the property has are standout features that have a lot of value.

Imagine shooting an apartment complex that has a pool, a gym, and a small corner shop for the residents but you fail to show any of these things in the video.

While the viewer of the video won’t know what they are missing out on until they visit the site, you won’t get as many people interested in booking a physical showing.

So make sure you highlight any amenities in the video you shoot.

• Surroundings/Lifestyle

Although it isn’t absolutely essential, it is a good idea to show people what the surroundings of the property look like.

This will give the potential buyer an idea of the locality and whether it is a good investment opportunity for them.

After all, a house, for example, isn’t a standalone unit – it is part of a neighborhood, a community. And giving the viewer a quick glimpse into the kind of area they’d be moving into will have your phone ringing for tour appointment bookings left right and center.

• Editing Specifics

Your video comes together in post, when you sit down to put all the raw footage together.

Editing has the power to destroy brilliant imagery on the one hand and uplift mediocre shots on the other.

Thing about which shots will make the cut, the order in which they are placed, the transitions, the background music, the script and quality of the voiceover (if you have one), and so on.

The final product must reflect the property in the best way possible without misleading the viewer. That will only waste their time, as well as yours.

Some good options for editing software include:

• Adobe Premiere Pro
• Corel VideoStudio
• Apple Final Cut Pro

Find a complete (and much more detailed) list here:

Top 10: Best Video Editing Software for Beginners

Choose the one that best suits your needs – it is one of the most important video marketing tools you need by your side.

• Length

One of the most important considerations when shooting and editing the video is the length you want it to be.

This isn’t set in stone, which is why it needs to be tackled smartly.

You want to present a video that isn’t long enough to bore one out of their mind and not so short as to skip important information.

A good estimate would be around 2-3 minutes, but this can vary immensely based on the kind of video you are creating, the type of property, and other factors.

A video testimonial, for example, can be easily covered in two minutes (and even that’s stretching it sometimes) but a creative tour video featuring an entire apartment complex can easily be stretched out to 5-6 minutes.

As a rule of thumb: Try to convey all the important information in as little time as possible – short and sweet does the trick.

There are, of course, exceptions to this, which you can analyze on a case-by-case basis.

When to Let the Pros Take Over

Wait, what?

You must be thinking, “after encouraging me to give video marketing a try myself, you’re telling me video marketing companies and professionals are the ultimate solution?!”

No, we aren’t implying that at all.

But there is no denying that there are times when you need professional help.

But how do you know if that applies to you?

Here are just a few instances where you might need to let the experts step in:

• You’ve tried DIY video marketing but you just aren’t cut out for shooting and putting together decent footage.
• It is more work than you can handle – your other operations are suffering because of it.
• You deal in luxury properties and the video content you’re coming up with just isn’t up to the mark for that client base.

It is wise to know when it’s time to step aside for the sake of your own business.

As far as how to choose an agency or expert is concerned, keep the following considerations in mind:

• What kind of video am I looking for? Do I need someone for highly artistic pieces or fairly simple house tours?
• How much am I willing to spend? How much am I ABLE to?
• Do I need a whole team from a top leading agency or will a single professional freelance videographer do?
• Can I trust the third party with quality, punctuality, and professionalism?
• Will I pitch in, or do I want the videographer to take complete charge? (In the case of the latter, you’d need a videographer who specializes in real estate listings.)

Here is a great guide we came across that talks about this in much more detail and will leave you in a much better place to decide:

How to Hire the Right Real Estate Videographer

Shoot Video or Shoot Yourself in the Foot – The Choice is Yours

You can’t expect to witness any major changes in business as a real estate professional if you don’t stay on top of the trends.

And the trends indicate that video is the savior of the real estate industry.

Start small and build your way up from there.

And if you have any concerns about getting started with real estate video marketing, get in touch and one of our experts will solve all your problems.

Best of luck!

The post Ace Real Estate Video Marketing for the Digital Age appeared first on Canz Marketing.

Every small business has been there.

The desire to optimize your site for search engines, yet finding it hard to obtain quality services in your budget.

At a time like this, you find yourself thinking, how to do SEO for small businesses?

Well you’re in luck. Because in this blog post, we’re about to show you how.

This is what we will cover:

Can Your Business Be Defined as a Small Business?

Before we get to all things real SEO for small business owners, have you ever wondered if you actually classify as a small business?

What exactly is a small business?

A small business is basically a privately owned business that has a fewer number of employees and a smaller revenue relative to other companies in that industry.

This, of course, varies based on which niche you operate in.

But not to worry. While it all seems a little confusing at first, you can determine which category you fall in with the help of this guide by the U. S. Small Business Administration:

Table of Small Business Size Standards

Now, moving on…

What Does SEO Achieve for Your Small Business in Particular?

So what does SEO help your small business gain that you can’t do without it?

1. Traffic – Hence Visibility

Based on what we just discussed, you may be a home business. Or you may be a “small business” with 500 employees – which is not all that small, if we’re being honest with ourselves.

But there are much bigger fish in the market. And many of them.

And those are the firms you need to fight for visibility and recognition.

That is the first reason you need traffic coming to your site and social media pages – to start building recognition for your brand and developing a positive brand image.

1. Traffic – Hence Conversions

Awareness is not all you need traffic for.

Once people start recognizing you and coming to your website, they will be one step closer to conversion.

They will explore your products and services and eventually convert into customers – if not today, then tomorrow.

1. Traffic – Revenue Generation

Once the traffic coming to your site starts converting into customers, you will begin to see your profits go up.

And ultimately, that is the goal you set out to achieve.

It’s pretty evident at this point that traffic is the crux of your SEO efforts – most other benefits of SEO for a small business lead from it.

And while some of the big fish we just mentioned may be able to spend insane amounts of money on ads that bring them traffic, you don’t have that kind of cash.

But no need to worry – you can do the same with SEO! It’ll take a little longer but the results will be longer lasting, we promise you.

If you’re currently asking yourself, how to do SEO for small businesses, read on!

We’ll begin by talking about,

Plan A – DIY SEO for your small business

But before we do that, please remember that while you can skip some of these steps, others are absolutely essential.

See, creating a directory listing can wait but you can’t start your search engine optimization process without carrying out an audit.

You can consider guest posting once you are in control of the internal SEO matters but there is no way you can expect great results if you don’t set up and optimize a Google My Business listing.

If you have opted to ditch SEO services for small businesses and give it a shot yourself, you will need to learn to prioritize and determine which aspects you just can’t do without.

Now that we have that out of the way, let’s begin with the actual steps you need to take to ace SEO for your small business.

Block 1: On-Page/Internal SEO

If you have a product whose popularity starts to go down all of a sudden, the first thing you would do is to check if there is something wrong with the product itself. Checking to see what external factors may have affected the behavior of your consumers would come second.

SEO is the same.

If you are unable to generate traffic to your site, the first thing you need to do is to focus on what is going south within your site.

And here is how you can do that.

Step 1: Conduct an SEO audit

Picture this: You are sitting at your desk working and you start getting the chills and aches all over your body. Do you start on fever medication or painkillers yourself? Or do you first consult with a doctor and ask them what they think the problem might be?

The latter, right (we hope so)?

It is the same with search engine optimization.

Before you can plan and implement the solution, you need to know exactly where you lack – where the problem stems for your particular business.

And that is why an SEO audit is an absolute must.

Now, if you decide to outsource your small business SEO services, the agency or professional will carry out a detailed analysis for you. And as a digital marketing agency, when we say detailed, we mean DETAILED.

But that doesn’t mean you can’t carry out a basic audit yourself. Here are some things it gives you clarity on:

• How search engines currently rank you
• Where your competitors stand
• Gaps in on-page and off-page SEO strategy
• Opportunities for improvement

We’ll talk to you in detail about carrying out an SEO audit another day.

For now, here are two SEO audit guides from the gurus of digital marketing themselves, Neil Patel and Brian Dean.

How to Perform a Technical SEO Site Audit in Just One Hour

The 19-Step SEO Audit Checklist for 2020

Step 2: Focus on Keyword Research and Optimization

If you are someone who has been learning SEO through blogs and other online information and educational content, you must be sick of hearing this by now.

Do keyword research.

Keyword optimize your content.

Do keyword research.

Keyword optimize your content.

Rinse and repeat.

But there is a reason why people talk about it so much – there is no search engine optimization without keywords.

Your website needs to appear to people who are searching for certain keywords – that is how you will get traffic (the crux of our efforts), remember?

We have covered keyword research and incorporation in a lot of detail for newbies like you in these two blog posts – take a look and learn the entire process from A to Z:

Ultimate Guide: How to Research and & select the right keywords for your business?

Keyword Research: A Guide to Improve your Google Rank

Step 3: Attract Your Consumers with Your Meta Tags

We could have talked about meta tags in the content step, or the one about technical SEO but we think they deserve a special mention.

This is because they have quite a role in bringing traffic to your site.

These are the three important meta tags that you need to focus on:

1. Meta Title

The meta title is the title that appears on search engine results pages, browser tabs, and when a webpage/blog post is shared on social media.

It should be catchy, relevant, and should pique the interest of the reader and make them want to click.

1. Meta Description

While a meta description doesn’t have a direct effect on your ranking, it is VERY important.

This description gives the reader a little more detail about what they will find on the destination page than the meta title. It may be the difference between a click and a scroll-past.

1. Robots Meta Tag

This meta tag contains information that guides search engine bots about how to crawl and index the page.

We talk about all three of these meta tags in more detail, as well as why it is crucial to optimize them right in this blog post.

Step 4: Link Your Internal Web Pages – Even if There Are Only a Few

Small businesses usually place less of an emphasis on developing complex websites that have lots of different pages.

Having a detailed website where users can find ALL the information they may want about your brand gives you a major plus.

And internal linking gives your ranking a major boost too. How?

Let’s suppose someone lands on a blog post on your website. Within that blog post, you have hyperlinked to one of your services. They user then lands and spends some time on that second page.

Looking for affordable small business SEO services? Get in touch with our experts today!

See what we just did there? We just sent you to the SEO services page from this blog post.

Firstly, as you can imagine, this causes the reader to learn more and more about your business by going from page to page.

Secondly, and more importantly, this means the user stays on your page for longer.

This helps immensely when it comes to ranking because the interest of the user and the amount of time that they spend on the site is a major factor for search engines.

Step 5: Link Your SEO Strategy to a Killer Content Plan

Content is King.

SEO is Queen.

And when they work together, the end result is a country…oops, we meant company that prospers!

Content cannot be separated from SEO – it is to small business SEO what maple syrup is to pancakes. Without it, your SEO efforts are dry, much like the lone pancake.

This is why it is absolutely crucial that you have a top-notch marketing plan in place.

Here are some of the kinds of content you will need if you want to rank higher:

• Webpage content
• Blog posts
• Social media content
• Video content
• Infographics
• And many more

But you can’t just create content for the sake of it. You must make sure that your content is:

• Engaging – The reader must enjoy consuming the content, whether it is a blog post, a YouTube video, or anything else under the sun.
• Creative – There are 10 (million) ways to say the same thing – choose the most creative one.
• Relevant – Your content should be relevant to your brand, the audience, and the environment in which they consume it.
• Informational – It should answer questions your target audience has whether about your brand.
• Reader-friendly – Focus on making the content easy for ANYONE to read – short, sweet, and simple.
• Original – There is no room for plagiarism on the internet – if you get caught, the loss you face will be hard to recover from.
• Local – You’re mostly targeting a local audience, so keep their preferences in mind.

Your content plays a massive role in how well you rank. Let these resources help you create better content starting today (for more, visit our blog)!

3 Content Marketing Tips for Drawing Useful Traffic

9 Content Marketing Tips for Digital Marketers

17+ Insanely Actionable Content Marketing Hacks

9 content writing topic ideas that will never fail you

The Ultimate List of Content Marketing Tools and Resources-II

5 SEO tips from 5 top content marketing influencers

6 Steps to Improve Your Existing Content Marketing Strategy

Step 6: Take Care of As Much Technical SEO As You Can

The technical aspects of SEO can be what the name suggests – technical. If you are someone who is not very tech-savvy, it is not always easy to stay on top of these things.

It’s best if you hire affordable SEO services for your small business as far as technical SEO is concerned.

But if you feel you do not have the financial capacity to do that right now or want to give it a shot yourself first, know that you have to focus on the following things, among others:

• Mobile Optimization – Search is shifting to handheld devices and that is where you need to be.
• Image optimization – Your images should be perfectly optimized – not too big, not too small perfectly aligned, and so on.
• Page loading speed – The slower the speed at which your page loads, the greater the bounce rate…AND the frustration of the user (yikes)! Fix that at all costs.
• Site safety – https:// is your best friend – people coming to your site need to know they are safe while browsing.
• Crawlability – Make it easier for search engine bots to crawl and index your site.
• Structure – Create sitemaps and structure your site in a way that favors crawlability.

This list can go on. Instead, here’s a great resource that will tell you all you need to know about technical SEO:

TECHNICAL SEO: The Definitive Guide

Block 2: Off-Page/External SEO

The second building block of the best SEO for small businesses is external SEO.

And you can move to this once you have taken care of all aspects of your internal SEO.

Step 1: Focus on Link-Building

Backlinks get you traffic.

But that’s not all you want. You want HIGH-QUALITY traffic that is relevant and has a chance of converting.

And that is why you need to get backlinks from credible, trustworthy sources.

There are a number of ways you can obtain external links, such as

• Creating top-notch blog content that people find useful and link back to.
• Guest posting.
• Citation-building (which we talk about later)
• Using nofollow links smartly.

We talk more about link building here.

Step 2: Utilize the Limitless Power of Social

Facebook. Insta. Twitter. Snapchat. Tiktok. Linkedin.

All these social platforms have a purpose – to help facilitate connections.

One such type of connection is that between your business and its consumers.

You want to use social media to your advantage and engage with your consumers on a regular basis.

This gives you a chance to:

• Share important information with consumers.
• Keep them updated with the latest happenings.
• Connect with them on a personal level.
• Get feedback.
• Find out what they actually want from you.
• Engage in meaningful discourse.

All this makes the consumer see you as one of them – as part of the community. And this is especially important for a small business. You gain visibility AND the community’s trust.

But that’s not all – you also get the chance to link back to your site from your social media channels, leading more traffic to it.

Step 3: Get Online Reviews

Reputation management is a huge part of ranking.

Why?

Because search engines have gone smart. They don’t just look at keywords and technical aspects anymore.

They also take into consideration what your customers think of you. And this is something online reviews can take care of.

And they’re important from a human perspective too.

Think about it: when you want to buy a product or service, the second thing you do is dig around for reviews to see what people think about it (the first is Googling the company to find out more about it, of course).

That is all the more important for a small business as most of these reviews will be from people in the locality. Your potential customer may see names there that they recognize, instantly making your company more credible in their eyes.

So it is a recommended practice to ask consumers to leave reviews once they have had a chance to try your products or services.

Block 3: Local SEO

Local SEO for a small business is no rocket science.

But let’s start with this: what is local SEO?

Local SEO basically helps you rank higher and gain more visibility in your local area.

As a small business, you know that the majority of your consumers are from the region. And these are the people you need to reach.

And it’s not hard at all – you just need to adopt some local SEO best practices in addition to your other optimization efforts.

Step 1: Use Local Keywords

Person A, who lives in Newark, is craving a cheesecake.

They take to Google to find a local bakery that sells cheesecake. What are they going to type into the search bar?

“Best cheesecake,” “best cheesecake in Newark,” or “best cheesecake near me”?

You guessed it – they’re going to search for one of the latter options. Local keywords. And that is what you need to research and rank for.

Step 2: Create a GMB (Google My Business) Listing

A Google My Business listing is the perfect way to easily manage your presence on people’s favorite search engine – Google.

First off, whenever an individual searches for the relevant keywords, your core business information will show up, telling them all they need to know.

But that isn’t all.

You will also help the individual find your store more easily because the physical location of your business will instantly be visible on Google Maps as part of the listing.

Step 3: Create Listings in Local Directories

Local directories are a great place to list your business (build citations) as part of your SEO efforts.

This is true for two reasons:

1. People looking for relevant businesses will find your information on trustworthy and credible directories (yes, that is a pre-requisite). This will increase your visibility AND give you authority and credibility of your own.
2. You will get a backlink to your site from a local directory, hence contributing to traffic on your site.

Catch a lot more detail about local SEO, as well as why you need it in this blog post:

Local SEO For Small Businesses: How Good Is That?

Here’s a bonus for you: learn all about how you can use local SEO to tackle COVID-19 effects here.

Plan B: Outsource SEO Services for Small Businesses

Having shared all that information with you, we realize that most small business owners do not have the time to focus on SEO in addition to their core operations.

That is where we can step in to help.

To learn all about our SEO services packages click here.

And if you want more information about our highly affordable small business SEO services, reach out to one of our experts today.

Whether you are looking for WordPress SEO services or a video SEO company, SEO content or citation building services, we can help!

These resources will help you decide which route to take – choose wisely:

Hire SEO Services or DIY? This Guide Will Help You Decide

How to pick an SEO Agency or Service Provider for your business?

The post Learn How To Do SEO for Small Businesses appeared first on Canz Marketing.

The post Miami SEO Services appeared first on Canz Marketing.

You got us!

The worsening situation in the world around you is dropping your morale low. Just like the sugar level of a diabetic who did not eat 8 hours in a row!

And the stress? Immeasurable! Much like the heat breaking out the thermometer in Tom & Jerry Show that we have enjoyed all our childhood!

The cherry on top! You are a small business owner. 

Simply put, multiply the stress to 10. No sales! No money to pay for your employees! The worst, no bucks saved at your end! 

It is the end of the world – your business world, if not the rest!

If that’s you, we promise to turn the situation around for you!

In case you are wondering, here’s how:

We have compiled a starter kit of the most useful digital marketing courses in 2020.

Make your pick. Learn what they’ve got. Take your business soaring during the coronavirus outbreak and after that!

Interestingly, they are equally suitable for anyone having an interest in digital marketing. Be it for fun, for killing time or for wanting to turn into a digital marketer himself!

Let’s make the best out of this stressful time. That’s one way to enjoy better lives when the virus is found only in the stories you tell your kids!

Here’s to Hope!

However, before diving right into the courses, here’s a small bonus for you!

Top Online Platforms To Find Marketing Courses:

Here’s a short list of the best online resources to find digital marketing courses. You’d find them equally good for your small business or career. corona virus or not, you can always benefit from the list as per your interest, need, and expertise.

Quench your thirst for learning with us right here. Over to our Digital Marketing starter kit, 2020:

1- Udemy

Udemy is a global marketplace where instructors around the world sell their courses. The learners from any part of the world have access to the platform. Some of the courses go on flash sales. There are other occasional discounts too; some are even FREE! 

The following information on the website is not only interesting but also says a lot about the popularity of the platform:

“57 K instructors, 150 K courses, 295 M course enrollments, 33 M minutes of videos, 65+ languages, 5000+ Enterprise customers, 80% of fortune 100 companies trust us for employee upskilling.” 

If you are ready to explore all the different options the platform offers, this upcoming section is just for you!

Categories

Here’s a breakdown of the course categories:

• Development

• Business

• Finance and Accounting

• IT and Software

• Office Productivity

• Personal Development

• Design

• Marketing
  • All Marketing
  • Digital Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Branding
  • Marketing Fundamentals
  • Analytics & Automations
  • Public Relations
  • Advertising
  • Video & Mobile Marketing
  • Content Marketing
  • Growth Hacking
  • Affiliate Marketing
  • Product Marketing
  • other

• Lifestyle

• Photography

• Health & Fitness

• Music

• Teaching & Academics

Read more about the Top Analytics Tools.

2- Coursera

Coursera is also a paid marketplace for those planning a better pastime or constructive activities. 

The idea dates back to 2012 when two professors of Stanford university designed the platform. One of them practically taught more students worldwide through one course than he did his entire tutorship period put together. 

Now that’s the global village we want you to be a part of!

These courses, degrees (YES!), and specializations are from the top 200 institutes, companies, or universities. 

Yes, that’s the quality of the courses!

Here are some interesting stats giving an insight into the platform’s users, resources, and popularity.

“53 Million Learns, 4100+ Courses, 430+ Specializations, 15 Professional Certifications, 8 Master track certificates, 17 degrees.” 

Categories

These are the categories that Coursera offers training in:

• Arts & Humanities

• Business

• Computer Science

• Data Science

• Information Technology

• Health

• Math & Logic

• Personal Development

• Physical Science & Engineering

• Social Science

• Language Learning

• Degrees

• Certificates

3- Facebook Blueprint

Skipping Facebook Blueprint would be a loss!

The platform offers self-paced certificate courses on everything Facebook & Instagram.

4- Google Skillshop

For anyone interested in learning Google Digital Marketing Training, Google Skill shop is the answer.

The best part?

It offers FREE online marketing courses with certificates, upon successful completion.  

Skill-shop, the new name for Academy for Ads, offers training on the following Google tools:

• Google Ads

• Google Marketing Platforms

• Analytics Academy

• Google My Business

• Google Ads Manager

• Authorized Buyers

• Google AdMob

• Waze

5- HubSpot Academy

HubSpot provides free digital marketing courses worldwide on Inbound marketing and sales free digital marketing courses. The courses vary in a range of topics as well as expertise level. The platform also provides training on its software-related topics.

Categories

As of now, the platform has over 300 courses available in the following categories.

• Marketing
  • Content Management
  • Content Marketing
  • Email Marketing
  • Lead Generation
  • Marketing Automation
  • Search Engine Optimization
  • Social Media
  • Web Design

• Sales
  • Content Management
  • Inbound Sales
  • Sales Enablement

• Services
  • Content Management

• Design

6- Lynda.com

It is an online learning platform From LinkedIn for people to groom themselves personally and professionally.

10,000 tutorials, available in 5 different languages, are accessible in multiple subscription types.  Make use of the platform in one of the available categories:

• Business

• Higher Education

• Government

• For Your Team

Categories

Here is everything that the platform offers for you to benefit from:

• 3D+ Animation

• Audio music

• Business

• CAD

• Design

• Developer

• Education + E-learning

• IT

• Photography

• Video

That’s all our list!

Choose any course, training, and certificates as per your interest and the level of expertise.

Now over to the purpose of the post.

Let’s read about the best Digital Marketing Courses for 2020. You can easily benefit from each from the comfort of your home (not that you have another option!). 

Top Digital marketing courses for beginners during COVID-19

1- Digital Marketing – on Future Learn

It is a small, 2-weeks long course requiring 2 hours per week. The course covers some strategies and techniques of Digital Marketing for small business owners. If you are or want to be a Digital Marketer, you can use the same techniques to advance your career.

Topics

Here’s is the breakdown of the topics that the course covers:

Week 1: Using Digital Marketing

• Digital Marketing – An Introduction

• Display and Pay per Click Marketing

Week 2: Techniques of Digital Marketing

• SEO

• Email Marketing

• Integrating Techniques

Why should you take the course?

If you are a beginner, this course is for you. Learn the importance of applying Digital Marketing Techniques to small companies.

You’d also learn the types of Digital Marketing, and their value. You would learn about the basics of designing a digital marketing plan for your business (or your boss’s).

Read why do you need a Digital Marketing Plan in 2020?

The right way of targeting the right clients with the available data is the most important learning outcome of this course. The cherry on top, you’d learn the value and techniques of having an integrated Marketing Strategy.

When can you start?

The next batch for this course is due on 27th April 2020. However, you can enroll right away FOR FREE.

2- Digital Marketing Tool Kit – on Visit Britain

This Digital Marketing tool kit is nothing on the pattern of a regular course. It’s rather a Business Support Guide (pdf) modeled for tourism businesses. However, you can apply everything you learn to whatever variety of companies you want.

Topics 

Here’s a brief outline of the topics covered in the tool kit:

• Introduction to Digital Marketing

• Website

•  Content

• Google

• Social Media

• Digital Channels

Why should you take the course?

The guide starts with the basics of a given topic from beginners. the details aim at making them understand about the platform/topic in question. It covers aspects like why a platform should be used, taking to how to use them in growing the model business.

This is a useful guide for anyone who is not much familiar with digital marketing.

The best part? 

With the help of examples, case studies, and other useful content, learn to apply Digital Marketing to your business. 

3- Complete Digital Marketing Course – on Udemy

This is not a single course but a complete specialization comprising 12 solid courses. You should opt for it if you are a beginner, planning to take the knowledge to expert level.

Topics 

Here is an outline of the topics covered in detail in the specialization.

• Digital Marketing Introduction – that covers some important tools as well

• Doing Market Research

• Making a website

• Details of Email Marketing

• Copy-writing

• SEO

• YouTube Marketing in detail

• In-depth Facebook Marketing

• Details of Twitter Marketing

• Quora Marketing

• Google Ads

• Google Analytics in detail

• Instagram Marketing

• Pinterest Marketing

• LinkedIn Marketing

• Nearly everything about Facebook Ads

• App Marketing

Why should you take the course?

The total duration of the course is 24 hours, which is worth $200. Currently, however, it is available on 90% waived off – $18.88. This is an incredible specialization covering everything Digital marketing. With the current price, however, there is nothing better than this specialization.

You shouldn’t give this specialization a second thought if you:

• want to boost your business, starting from scratch

• want to make a high-paying career in Digital Marketing

• are planning to work as a freelancer and sell a variety of gigs

• are planning to nail it with Affiliate Marketing

When can you start?

When you purchase a course on Udemy, they offer you lifetime access to all the material. You can enjoy the self-paced course as and when you desire.

4- Online Business: Digital Marketing For Success – on Future Learn

This is a short course comprising 4 weeks only. You are required to give it only 2 hours each week. The course provides you with an advanced-level knowledge of driving sales through online marketing.

Topics 

Here’s an outline of the topics covered in the course:

• Designing an integrated marketing plan

• Types of Marketing and business-specific tools for each type

• Comparison of Digital Marketing tools for ROI

• Value of SEO

• Evaluating audience behavior with the listening tools

• Metrics you need to measure to gauge success

Why should you take the course?

This wouldn’t really be called a beginner-level course. You should take it if you:

• Plan to out-compete your competitors with Digital Marketing.

• Want to be able to design a stellar integrated marketing strategy with the most appropriate channels.

• Increase your reach to the right audience by using a mix of traditional and digital marketing.

5- Branding: The Creative Journey Specialization – on Coursera

This is another specialization comparison of 4 beginner-level courses. The course covers the basics you should know to be a branding manager. Giving it about 6 hours a week, you should be able to cover the specialization in about 4 months.

Courses

The specialization comprises of the following 4 courses:

• Brand identity and strategy

• Brand and Content Marketing

• Creating high impact campaigns that tell brand stories

• Branding and customer experience

The course titles above explain well the reasons to take the course.

Read everything you need to know about designing a Content Marketing Strategy from Scratch.

When can you start?

Coursera offers self-paced courses that you can take anywhere, whenever you want. 

The best part?

Registration and learning are FREE.

However, the certificate for Coursera courses is paid.

6- SEO Specialization – on Coursera

This specialization doesn’t just cover the basics of traffic, keywords, and ranking. Taking the specialization would earn you the position of an SEO expert. 

Courses

The following courses are covered in the specialization.

• SEO – introduction

• SEO fundamentals

• How to optimize the website for searches

• Advance knowledge and tactics on SEO

And you have all the reasons to take the course already! 

I mean, who doesn’t love quality traffic that can convert fast; skids loads of such traffic!

7- Inbound – on HubSpot Academy

Inbound is a free digital marketing course, self-paced certification course by the academy. The course as a whole is an ideal choice for anyone wanting to dive deeper into the subject. However, the best part of the curriculum is Flywheel-basics and application.

The course comprises 7 lessons, 15 videos, 4 quizzes, and can be completed in close to 2 hours.

Topics 

Here’s the outline of the curriculum:

• Fundamentals of inbound

• Flywheel model for businesses

• Creating a company purpose

• Business goals

• Buyer Persona

• Developing Buyer’s journey 

Why should you take the course?

Take this course if you are interested to learn different dimensions – including marketing, sales, and services – of an inbound business.

8- Fundamentals of Digital Marketing – on Google

This FREE, beginner level fantastic course by Google Digital Garage, consists of 26 modules. The self-paced course comprises 40 hours of practical exercises, case studies, and a certification.

Modules

Here’s an outline of all the modules:

• Online opportunity

• Your first step in online success

• Building web presence

• Online business strategy

• Getting started with search

• Get discovered with search

• Making search work for you

• Getting noticed with search ads

• Improving search campaigns

• Getting noticed locally

• Getting found in near me searches

• Making better Social Media appearance

• Exploring new avenues with mobile

• Content marketing

• Email marketing

• Advertising on other websites

• Display advertising

• Video marketing

• Analytics

• Building your online shop

• Selling online

• Expanding worldwide

9- Introduction to eCommerce – on HubSpot

Having your basics clear before setting up your eCommerce store pays off! This 29 minutes introductory course with 4 lessons, 8 videos, and 3 quizzes is everything a beginner needs.

Topics 

Here are the topics that the course covers:

• eCommerce inbound marketing- introduction

• Getting started

• Creating your strategy

Why should you take the course?

This is the course for you, if you want to:

• learn to set reasonable goals.

• create a strategy that helps you meet those goals.

• and attract more of the right audience.

10- Creating High-Quality Blog Content – on Udemy

With 40 minutes of learning content, this is a must-take guide for every digital marketer or copywriter. The course gives you a step by step guide to creating the material that actually gets shared.

Topics 

Here’s the breakdown of the guide:

• Blog content fundamentals

• 4 blog types

• The must-have resources

Why should you take the course?

After the current 90% discount, the course is now available for $18.99 only. However, it is worth million-dollar information for marketers and the copywriters.

11- Google Analytics for Beginners – on Udemy

When you are a beginner, you have to start from A. There’s no shortcut to F, M S, or Z.

Want to make google analytics your strong suit?

Interestingly, you are less than 150 minutes away from your dream.

The course is now available for $19.99 after a 90% discount.

Topics

Here’s what the course covers:

• Introduction

• Setting up google analytics

• Analyzing reports

• Bonus

12- WordPress Training Course: How to Build a WordPress Website Using Elementor – on HubSpot Academy

This is a simplified and shortened A-Z guide on creating your functional website. In 4 videos, 17 lessons, and 3 quizzes, this 71 minutes course covers everything you need to get started.

Topics 

Here’s what the course covers:

• Getting started with WordPress

• Setting up a website

• Building a website with Elementor

• Next step

Why should you take the course?

If you want to create a functional website from scratch but have no clue where to begin, you begin here.

13- Graphic Design Essentials: Easy Steps for Creating Your Own Compelling Visuals – on HubSpot Academy

If you are a graphic designer or a digital marketer or aspiring to be one, take the course. 44 minutes spent on this course would be 44 minutes of your life well spent.

Topics 

Here’s what the course covers:

• Principles and best practices

• Design foundations

• Graphics designing & building

Why should you take the course?

Learning the skill is not the real thing; knowing the right practices to apply with the skills is. If you have anything to do with graphic design, you should take this course to create what appeals to the eyes.

14-  Become A Digital Marketer – on Lynda.com

This 17-hours long course is a must-take for anyone planning to make use of digital marketing in his career. 

The best part?

You earn a certificate at the end!

Topics 

Here’s what the video lessons by the experts cover:

• Basics of Online Marketing 

• Basics of SEO 

• Google analytics

• Basics of Content Marketing 

• Lead Generation basics

• Basics of Growth Hacking

• Creating an Integrated Marketing plan

When can you start?

You can start the course anytime you purchase it. Before that, however, you can preview the first video. Alternatively, start one month’s free trial to determine the value of the course you want to invest in.

15- Marketing Fundamentals: eCommerce – on Lynda.com

eCommerce is not an ordinary thing. It is the future of marketing. All the more reason, more than one eCommerce courses made it to our list today.

This one is a comprehensive (beginner – advance level) eCommerce course. Lucky for you, it covers nearly everything you need to know on the subject in about 2 hours.

Topics 

The content covered in the course include:

• Overview

• Working of eCommerce

• Niche Marketing

• Free Traffic

• Paid Traffic

• Increasing Conversions

Why should you take the course?

If you are into digital marketing; If eCommerce has any special meaning for you – you should check the content in detail.

Bonus: 

Talk of eCommerce but no talk of Shopify – doesn’t sound right.

Explore this fantastic bonus course yourself now. Thank us later!

What Next?

Well, 15 courses to cover the whole digital marketing? Ask us to gather all the planets in the universe, instead. 

In a word, IMPOSSIBLE!

But that doesn’t mean we can’t even try.

Our honest attempt to make the best out of your time at home got us these resources. 

Now, it’s your turn!

Need a better reason and time to get started? 

Well, if you find your head going up and down, reset your priorities now. You are still not ready to learn! If it moved horizontally, you are just prepared to discover all the learning options there are!

Let’s all make a solemn promise to ourselves: We’ll make the best out of these courses and our time. 

While you are on your way to getting started, don’t forget to share with us your pick.

Happy learning, world

The post Lock down Starter Kit: 15 Rookie Digital Marketing Courses For Small Business Owners appeared first on Canz Marketing.

Yes, this is possible and you can save time and effort by automating your marketing processes.

What is marketing automation and does how it work?

This blog post discusses what marketing automation is and how it works.

Continue reading and find ways to make your marketing operations more fruitful.

What is Marketing Automation?

Automation of your marketing operations means you get a computer program to perform your routine (repetitive) marketing tasks. This way, productivity increase, and costs decrease in the long run.

Marketing automation platforms are designed in such a way that businesses could generate sales leads easily. Once implemented, they keep working on their own.

Besides bringing sales leads, marketing automation software can personalize marketing messages in the process which saves much time and effort.

How Does Marketing Software Automation Work?

When implemented effectively, this new way of handling promotional activities can revolutionize the routine workflow of an organization.

Marketing professionals have to perform some tasks on a daily or weekly basis which takes much time and effort. If your marketing people cost you a lot, you should consider getting tasks done by a program.

By avoiding boring routine tasks, your team will be able to focus on more important things. Here are 3 important areas that marketing automation tools can be used for:

• Email Automation
• Sales Automation
• CRM Automation

The process of automating marketing operations requires addressing the following five things:

1. Identify your unique needs
2. Determine your actual audience
3. Research and find the right tool
4. Roll out and optimize gradually
5. Keep monitoring your progress

5 Key Advantages of Marketing Automation Software

Benefits can be numerous but here are the notable ones:

• Quick return on investment
• Increase in conversion rates
• Better productivity of people
• Advancement in task workflow
• Improved customer relationships

Want To Transform Your Marketing And Sales Efforts?

You should consider transforming your marketing and sales processes. We will help you grow at a faster pace by streamlining and digitizing your marketing process.

At CANZ Marketing, we help businesses reach their optimum efficiency level through marketing automation tools. Moreover, our SEO services can increase your sales by raising your search engine rankings.

Schedule a consultation session with an expert to learn how you can benefit from our services.

The post Marketing Automation Software For More Sales appeared first on Canz Marketing.