Apparel

Apparel Store Facebook Ads Challenges 

? As we know, Facebook ads are not an overnight solution. It takes time to test, optimize, and scale for accounts to see results. The client had not done any marketing campaign in the past when he came on board

? Everything from creating their ideal client avatar, to brand messaging, to their funnel strategy had to be built from the ground up

? It required extensive audience research, industry research, and the competitor analysis to develop the final strategy that would produce results for the client

The Strategy

We quickly analyzed what was working in the industry by using our competitor research tools.

Here’s a look at our process:

☝️ With the help of the client, we built ideal customer avatars

☝️ Proper pixel installation for building audiences

☝️ Created 18 different audiences to test out in the initial phase (TOF)

☝️ We built a full funnel

☝️ We created super offers at the middle of the funnel to bring back customers on the fence

☝️ We used lookalike audiences with narrowed targeting to hit a very targeted audience

☝️ We created a solid abandoned cart email sequence to help increase their store conversion rate

The Results

✔️ During our third month, we began producing over 4x, and now 9.78x ROAS

✔️ The client believed in what we were doing and gave us the ability to test