But what is monetization? How do you monetize a Facebook page?

We discuss all this in detail in this blog post.

But let’s cover some basic ground first.

Why do you set up and maintain a Facebook presence?

For most businesses, some or all of the following reasons to indulge in Facebook marketing are true:

• To build and maintain a positive brand image

• For reputation management

• To lead people from social media to your website and other potential platforms

• To stay in touch with your consumers to get timely feedback and opinions

• In order to market your products and services and get consumers interested in them

• To engage with your consumers in a meaningful way

The list can go on but you get the point.

The end goal associated with a lot of these reasons is the same – the eventual increase in sales and profits. In simpler words: MAKING MONEY.

That is what your business exists to do – it is the aim you need to fulfill with all your marketing efforts. And that is exactly why you need to monetize social media.

In this particular blog post, we’ll talk about how to monetize a Facebook page (or group) in particular.

To learn more about our Facebook ad marketing services, get in touch with an expert today!

Let’s begin!

But before we do,

What Does Monetize Mean?

Before we get into anything else, what does it mean to monetize something?

Monetize, in the simplest of terms, means to earn revenue.

Let us put it like this:

Our website is monetized, meaning we make money from it in one way or the other.

In the arena of digital marketing, you can make money from a number of platforms. And Facebook is one of the more important ones.

Why?

We discuss this below for beginners in the world of monetization in the digital sphere.

Why Focus on Facebook Monetization?

We’ve talked a little about why you should focus on monetizing Facebook. More likely than not, you’re already working on marketing yourself on the platform.

Why not earn money with Facebook itself too? It never hurt anyone to build an extra stream of income – even popular businesses do it.

But why Facebook in particular?

According to eMarketer, 87.1% of marketers in the US are estimated to be using Facebook as a tool in 2020.

What is the reason for this?

It’s simple: There are 2.41 billion users who use the platform actively every month.

Which means this is where the people you need to target are. In other words, it is an ideal platform for you to build a following and eventually use that to make money using one or many of the methods we’ll discuss in this blog post.

Check Facebook Monetization Eligibility Status

Imagine this:

You come up with a plan on how to monetize Facebook and you realize that you are not eligible for monetization, meaning your efforts go to waste.

That would be disappointing to say the list.

So before you ask yourself, “how can I monetize my Facebook account?”, you need to ask yourself:

Am I eligible to monetize on Facebook?

Facebook has set out certain standards you have to meet in order to be able to monetize your content. Because these rules vary based on the kind of content and strategy you follow, we will discuss them as we share the different ways to monetize, meaning make money, on Facebook.

The best part? The rules don’t apply to ALL of the points we will discuss in this blog post.

In a lot of cases, eligibility varies on a case-by-case basis and at the discretion of businesses that are considering working with you.

Set Up a Facebook Shop to Sell Your Products

Throughout this blog post, we will talk about different – read, indirect – ways of selling through Facebook. In other words, using Facebook to promote products and leads customers to other platforms where they can actually buy the products.

But right here, we’re going to tell you how you can make your life a whole lot easier.

All you need to do is to set up a Facebook Shop and you’re ready to start selling.

That’s right – the social media giant now allows you to sell to your consumers without leaving the platform!

While this is generally great for businesses that have the potential to sell online, it is especially helpful during these COVID-19 times when many businesses have been forced to shut down their stores, whether temporarily or permanently.

Facebook Shops basically provides you the opportunity to give your consumers a storefront shopping experience right within the app.

Once you have it all set up, consumers can access the store by tapping the “View Shop” button present on the homepage.

Here is an example.

With Facebook Shops, it is possible for you to

• Set up a Facebook shop for free.

• Customize the Shop to align it with the branding of the business.

• Encourage conversions due to ease of use.

To be eligible to set up a shop on Facebook, you have to meet the following criteria:

• You must have a Facebook Business Manager account, with your page and catalog in the same account.

• Have Manage Page and Manage Catalog permissions in Business Manager.

You can use the Commerce Manager and Catalog Manager tools provided by Facebook to manage your Facebook Shop.

To learn more about shops and how you set one up for your business, click here.

Monetize Facebook Videos with In-Stream Ads

Do you know those ads that appear before, within, or after videos you are watching on Facebook?

They may be annoying to the people who get disturbed in the middle of watching a super-interesting video, but they are super-beneficial to the brands whose videos they run on.

And honestly, even the viewers have come to accept this as the new normal. So it doesn’t drive them away from your videos if that is what you’re concerned about.

The bottom line: getting in-stream ads placed within your videos on Facebook is one of the best ways to make money on the platform.

To include in-stream ads in your videos, you will need to use the Creator Studio app offered by Facebook.

But before you can get started with Facebook monetization for videos, you need to check if you are even eligible to run in-stream ads in your videos? Here are the characteristics that make you eligible:

• You need to publish videos from your Facebook page, not a profile.

• You need to meet Facebook’s partner monetization policies.

• Your page must have 10,000 followers – these are the people who will see the ads, which, in turn, decides how much income you will be able to generate.

• Your page needs to be from an eligible country and in an eligible language.

• You must have more than 30,000 1-minute-long views on your videos in the past 60 days. This metric shows that you have enough engagement on your Facebook videos to be able to generate income from in-stream ads.

• The video you are actually trying to run an in-steam ad on needs to be at least 3 minutes long.

Having said that, Facebook claims to have made some updates, according to which you can now run in-stream ads on more types of videos than before.

Here are the updates:

• Image and post-roll ads in short-form videos (between 60 and 180 seconds long)

• Mid-roll in for live videos

• Increased payouts for videos in Watch

You can find details about these updates and more here.

An easy way to find out whether you’re eligible to run in-stream ads is to go to Creator Studio (which is basically the Facebook monetization manager for videos) and select the page whose eligibility you want to check. You will automatically be shown if you are eligible to run those ads.

If you are, you will then be able to set up an account and payment options in Creator Studio, after which all the eligible videos you put up in the last 30 days will be considered for ad placements.

You have the flexibility to make decisions about having older videos in the running for in-stream ads, where exactly in the content the ads will be placed, and so on.

So, should you use in-stream ads?

Absolutely!

If you meet the eligibility criteria or have to make only minor modifications in order to become eligible, you can use these ads to set up an additional stream of income without any substantial effort.

You can also choose to have more control over the way the ads are run, or let Facebook take care of the details.

Sell Affiliate Products

You may have tried to sell affiliate products from your personal Facebook page when you were starting off. That’s fine, considering that you were a beginner.

But can you imagine how limited your reach was on your profile? You were only reaching your family, friends, and some acquaintances.

You know where you have a much greater reach?

On your Facebook page or Facebook group. Or even on Facebook groups you don’t manage.

But this has to be carried off VERY smartly. You don’t want to spam people’s timelines with affiliate links all the time.

You may get some sales from doing that in the beginning but people will soon start to get fed up. Why? Because that isn’t what they signed up for.

Their aim in being a part of your Facebook community is to learn more about you and your business, be informed of latest happenings, find solutions to their problems, and come across occasional offers among other things.

And that is exactly what you should give them.

Here are some considerations to keep in mind:

• Your affiliate marketing links should be a tiny part of a vast content calendar that also has many other posts for your target audience.

• Check if the affiliate program allows promotion on social media.

• Make sure that the affiliate links you share are for products relevant to the target audience of your page. If you post affiliate links for random products, it will come across as spammy activity and you will lose the interest AND trust of your target audience for good.

• Ensure that you comply with the FTC guidelines for disclosures about affiliate link posts.

• Try to sell as indirectly as possible – such as through a post about all the benefits of a certain product. Another great strategy is to lead people from Facebook to your site, offer something for free in return for an email address, and build an email list for your affiliate marketing efforts.

• Don’t spam your affiliate link on different groups across Facebook – this will do you no favors. A strategy such as sharing a blog post with instructions for fixing a hole in the wall, for example, and then linking to a product or service that makes the job substantially easier is the right way to go about it.

So you can definitely make money posting affiliate links on Facebook but you need to draft and implement the right strategy to get the results you desire.

Lead Traffic Back to Your Website

The link between your social media pages and your website is a crucial one.

One of the main aims of your social media posts should be to lead traffic back to your site from Facebook.

Here are some of the different types of Facebook pages you can drive traffic to:

Blog

A large part of your marketing efforts involves giving consumers solutions to their problems.

And your blog is where you do that.

Does this help you gain the trust and confidence of your target audience? Sure!

But it also does something else.

You will often be talking about one product/service or the other on your blog. Consumers may see this product or service as the appropriate solution for them, learn more about it, and opt to buy it.

Money-Making Pages

You may already be monetizing your website using an Adsense account.

Smart move – kudos for that.

But do you know what makes advertisers want to place ads on your site? A great amount of traffic! In other words, they will be more interested in placing ads on your webpages if you can show them that those pages attract a lot of visitors.

Do you see where we are going with this?

That’s right – you can enhance traffic to these webpages by leading it there from your Facebook page.

You can also get advertisers interested in new pages by building traffic to them.

And that is where your Facebook following comes into the picture.

Your efforts on your Facebook page can ultimately allow you to make more money from Adsense on your website.

Product or Service Pages

This one is a given and you are probably already doing it.

One of the primary uses of Facebook is to promote your products and services.

And one of the best ways to do that is to lead potential consumers back to the product or services pages on the website.

This does two things:

1. The user can find a lot more information about a particular product or service on its individual webpage than on Facebook.
2. If interested, the user can directly buy the product from the site, get in touch with a representative, or find out more about how they can buy it.

Introduce “Offers” to Consumers

If you are looking to discover how to monetize your Facebook page organically, one of the easiest ways is to post offers on your page.

Simply click on the “Offer” button below the “Create Post” bar on your page.

You will be able to add all the details about the offer, such as the discount available, a description and photograph of the product, where an interested consumer can avail the offer, when it is valid till, and so on.

The best part about this is that it’s absolutely free to create the offer, which will be shared with your followers in their newsfeeds.

People reacting to the offer in your feed will lead to an increase in sales and, hence, revenue.

Another way that you can share offers on your page is to share them directly from the website. Sharing them on Facebook will give them additional visibility, while also encouraging people to visit your website.

Run Facebook Ads

You can also, in a similar way, earn money by advertising on Facebook.

Advertising what exactly?

Your products and services!

But how is this different from posting an offer on your page? Is it easy to make money advertising on Facebook?

Let’s talk about how it is different first. First off, you have to pay to run ads on Facebook. And secondly, you specify the audience you want Facebook to show your ads to, which means that they reach relevant audiences beyond the following of your page that will likely be interested in your product.

That way you sell your products or services to more and more people.

So, are you wondering exactly how to earn money from Facebook ads?

Well, one way, that we will discuss later is to run ads on Facebook for other companies and get paid in the process.

But here, we are talking about running ads to promote your own products on Facebook. This will lead to more sales and, hence, more money.

Here is an example of an ad by Elementor. It pops up in the feed of Facebook users that may be interested in trying out its services and gives them an option to buy those services instantly.

Learn all about Facebook ads, as well as the tools you can use to run them in these blog posts:

The Ultimate Guide to Facebook Ads (Demographics & Age Ranges)

Navigating Facebook Ads Manager and Business Manager – A Complete Guide

Creating Facebook Ad Accounts & Getting Them to Work

Clever Facebook Ads Optimization Hacks that Knockout Your Competitors

Use Your Influence to Your Advantage

If you are well-known in your field, you can get brands to pay you to post about them on your Facebook page.

In other words, you can indulge in a little bit of influencer marketing.

Let’s say you are a makeup artist who often posts makeup tutorials to your Facebook page. In this way, you have built quite a following on your page that trusts your opinions on everything makeup.

Now, when a makeup brand launches a new collection, they can pay you to review and/or promote their products to your audience.

You may have reviewed these products on your followers’ request anyway, but now you get paid to do so.

Build Brand Collaborations

Facebook likes it when brands are able to work together for their mutual benefit. Which is why it makes it easier for them to do so using the tool Brand Collabs Manager.

We’ll talk more about the tool below.

Here are the benefits you gain by working out deals with brands on Facebook.

Diversify Your Audience

The first thing collaborating with other businesses will do for you is that it will expand your reach to a great extent.

Your visibility will no longer be limited to your followers – your content will also be viewed by the fans of the other business. More visibility often means more business, so that is a plus point right there.

But there is more to it than that.

Earn Money from Paid Partnerships

Collaborating with relevant businesses not only allows you to tap into the relationship they have with their target audience, it also allows you to build a whole other revenue stream.

And Facebook makes it easy for you to do with Brand Collabs Manager in Creator Studio.

With the tool, you can

• Create a portfolio that outlines all the important information you want to share about your brands with other businesses. This allows you to be easily discovered by brands who need someone just like you to promote their products or services.

• Begin collaborations with brands that are the perfect fit for you and get paid in the process.

The Latest Updates Regarding Facebook Monetization Potential

Facebook is always improving its existing tools while also adding new ones that help you run your business more successfully.

Here are some latest updates/ways to facilitate for you the process of making money on Facebook:

• Fan Subscriptions: Your fans can pay a monthly amount for some perks in return

• Stars: Your followers can buy and send you stars in live videos, against which you earn money

• In-stream ads – An addition to the types of videos that can monetized (which we have already discussed above)

You can find details about each of these tools on their respective pages in Creator Studio. Here, you will also be able to check the eligibility of your page for using each of the tools.

For more details on how to make money from Facebook in new and enhanced ways, visit the following page:

New Ways to Monetize

Discover What Strategies Work Best for YOUR Brand

This is what makes the digital marketing industry a fun and exciting one to be a part of – what works very well for one business may do nothing for another.

This is why you need to analyze the goals of your business and where you currently stand in order to choose which of these strategies may work best for you.

But there are no rules set in stone about how to make money with a Facebook page. If one method doesn’t work for you, you can always move on to another. And another. Until you find the perfect mix!

Do you have any Facebook monetization strategies that you think we have missed?

Let us know in the comments below!

The post Facebook Monetization – How to Make Money on Facebook appeared first on Canz Marketing.

But, hey! Do you remember the days when we started using smartphones?

Those days were pure addiction.

Facebook on our palms was all we wanted to open our eyes to.

Then in 2010, came the visual counterpart of our virtual social carry-ons.

Yes! The current photo and video sharing giant platform Instagram, it was!

Grown to a gigantic user-base of 1 billion monthly active users, Instagram management is surely the new mantra for marketers.

Source

Many of us didn’t realize the potential of this platform until some smart brands started making their business accounts on Instagram.

It is easy to get everything snapped and documented in one place.

People can follow you through stories, your snaps, through hashtags and Instagram ads.

Isn’t it super cool to get connected through a visual medium?

The users can see exactly what your offerings look like.

You get them interested in your product, and they’d come running to your brand story for more details.

Here’s the best part:

The users on Instagram keep coming back. They want to see what’s new.

Let’s explore how we can leverage Instagram to grow your business.

Instagram Management: The Stats That Matter:

Here’s an interesting fact: 71% of Instagram users are under 35 years of age.

Now, how does this matter? 

Because that presents an opportunity for the aspiring business owners.

So, why is there an opportunity?

Because the stats say so!

According to a blog post at Hubspot:

“More than 72% of Instagram users have purchased something they have seen on the platform.”

Do you see it? 

A ripe market of shoppers who are mostly under 35 years is awaiting your entry with a product.

So, why not sell them something they need and want? 

The next important question, But how will they know that you’re selling something? 

Here’s the confusing yet the right answer:

It is better to be a bit secretive here. You don’t always need to tell them that you’re selling something.

You need to snap or make a video to sell something.

Easy peasy, right? 

Wrong!

Here’re the details to run a successful Instagram business account:

Many brands outsource their management to an Instagram management service provider. These Instagram management services include almost all aspects of business account management. What we intend here to do here is to guide you to DIY your Instagram management. 

Let’s have a look at how to develop an intriguing Instagram business account.

Start With Making A Business Account On Instagram:

Most of us use Instagram to follow our fields of interest. 

From connecting to see our favorite stars’ daily life insights to make food choices and preferences by going through the restaurant Instagram marketing efforts, almost all of us use this highly engaging platform. 

However, as a social media user, our visual connection choices are different from a business that wants to take customers on board. 

So, a consumer’s perspective is totally another thing while managing an Insta account from a marketer’s perspective is another.

Not to forget that Instagram management as a business could be your jackpot.

So, if you own a business page on Facebook, but you haven’t started your Insta handle, the upcoming text is a gold mine for you.

 Let’s see how:

According to the Instagram blog, this social network had 25 million business profiles by 2017.

Why not climb up the bandwagon?

Let’s see how to do it – creating an Instagram Business Account.

How to Make an Instagram Business Account

The first step is to switch your personal account to a business account. For that:

1. Open the Instagram app on your phone. Go to the Edit profile section.
2. Going through the settings, you can find the option ‘ Switch to Professional account.’  

3. Once you select the mentioned option, the next step is to choose the type of profile you want.  Pick the business profile option.

4. After that, you can update the business category and contact information.

It enables you to use Instagram’s business tools, such as:

• Instagram analytics 
• Using Instagram posts as ads
• Using links in stories
• Scheduling your posts to get auto-published

These Instagram Marketing tools help you to measure how engaging your visual content is and develop a greater reach.

Watch the attached video to have a better understanding:

5. After setting up an Instagram business account, the next step is to create an engaging bio for your business.

An engaging bio:

• Gives the basic description of the business
• Uses relevant hashtags
• Includes links to promotional content.
• Makes use of appropriate emoji
• Can be updated whenever needed

Some Important Questions About Instagram Management And Marketing

Let’s discuss some important questions you are sure to have in your mind.

What Is A Competitive Engagement Rate On Instagram?

 Before answering this question, we first need to understand ‘what is engagement rate?’ 

 According to instazood.com:

 Engagement rate = (Number of likes or comments / Number of followers) X 100

 Makes sense? It should!

There can be a considerable number of followers on an Instagram account. However, having an equal number of followers on 2 different accounts does not ensure the same engagement rate.

Let’s get to the original question now, what is a good engagement rate on Instagram?

Instazood points out that an engagement rate between 1.5%-3.5 is considered average while above that limit, it is considered high.

The next probing question on the list is here:

How Can You Organically Grow Your Instagram Followership?

You know the business.game.

People pay to get likes and comments.

Some companies provide increasing followership services.

It’s a nasty game, though.

You can get banned anytime if you keep using bots to achieve Instagram followership.

Here’s another way which may be a bit tedious, but it’s worth the effort.

You can always grow your social media presence organically.

But how to organically grow your Instagram account?

Let’s have a look:

Good Instagram Management Starts with Running A Thorough Research To Know Who Your Audience Is:

Irrespective of how fast-growing and competitive digital marketing becomes, the basics stay intact. You need to go to the demographic and preferential research of who your audience is? 

Identifying their pain points is a marketing task that still remains at the core of this cut-throat digital marketing world. 

Keep An Eye On Your Competitor’s Moves And Plan Accordingly:

Your competitors sure are checking what you’re doing. So, before they move fast, take the lead, plan your move to engage those highly receptive Instagram users.

Collaborate With Accounts Similar To Yours:

*Collaborate to dominate* is the next big thing in the world of Instagram. 

Finding out similar accounts and reaching out to them for collaborations is the need of the hour. All your efforts converge on the only point of creating engaging content.

Now that the foundation is laid, let’s see how to create engaging content for business profiles:

5 Ways To Create Engaging Business Content For Instagram Business Profile:

We have gathered five practical solutions to creating engaging visual content that creates brand awareness on Instagram.

Good Instagram Management Starts With Choosing A Theme Which Resonates With Your Brand Personality

Every brand has a unique personality. Your business must have it too.

If you haven’t started working on the personality of your product, start with the basics.

Choose a color theme that stays consistent throughout your content and creates a brand connection in your follower’s minds.

Here’s a real-life example from the Instagram handle of Charles and Keith.

Source

All you see are the shades of whites and browns in the backgrounds of most of all the products.

Whenever followers view a new post, they immediately spot out which brand’s photos they are watching.

Whatever you do as a marketing initiative, make sure to make that effort consistent.

The color scheme is one such factor to focus on. 

Some brands create brand associations with different themes and use them in their marketing campaigns.

Here’s an example from the Instagram handle of Nike:

Source

What did you observe?

Nike associates itself with sports. You can clearly see the usage of this association in the image of their Insta feed above.

It is a time-consuming process, but you can definitely design themes for your account’s uniformity on Instagram.

Use Template Photos From Free Photo Editing Tools:

There are three ways to go about Photo editing.

1. You can go the old school way of hiring a professional to edit your photos, but to be honest, it is a wastage of resources in this digital era.
2. The second way is using Instagram’s in-built photo editing tools. You can use them to edit your photos.

 Pick those filters to edit your photos for a more professional look. 

3. The final way is to use graphic designing platforms such as Canva or Venngage to create stunning photos that awe your followers.

Popular Instagram Photo Editing Tools To Get Better Instagram Feed:

Here’s a list of photo editing tools that are popular among Instagram users:

• Later: Instagram users face the difficulty of previewing their feeds. Instagram Later – the amazing photo editing app – has resolved the problem for them. It allows the user to see how their photos will appear to a third person viewing their profile.
• VSCO: This app has been so popular on Instagram that the hashtag VSCO is one of the most shared hashtags on Instagram.
• Storeo: It is an IOS app that allows the user to record stories longer than 15 seconds. 
• Foodie: As the name suggests, this app is best for clicking food photos. Anyone interested in their restaurant Instagram marketing can use it to create appealing images

These tools provide thousands of templates that you can use to support your visual content. 

Use The Photo Captions To Provide Relevant Information:

A caption speaks volumes about a picture. It is pivotal to the understanding of a picture you have posted.

An appealing photograph becomes memorable if the caption resonates with its viewer.

As a marketer, you need to invest your energies in finding what is actually relevant for your audience.

There are different strategies to craft a fantastic caption of your intriguing photo.

Let’s just have a look:

• Give An Accurate Description Of What The Picture Is All About:

Think about it for a while.

You’re trying to run an Instagram image search on your personal account, and you don’t see a single picture relevant to your search.

You will definitely be frustrated.

But, guess what is more frustrating?

Finding irrelevant images for your highly relevant search query.

That is why as a marketer, you need to give an accurate description of a product image in its caption.- to increase its visibility in the Instagram image search.

• Using Emojis To Give A Sense Of Association To The Viewer:

Emojis are cute.

They make you express better during boring text sessions.

Similarly, when you put emojis in your text on your photo captions, it creates a positive association in the viewer’s mind.

• Do Not Make The Viewer Think That You’re Pushing Hard To Sell Your Product:

Keep it natural. 

Do not overload the caption with information. Stuffing hurts!

However, if you can’t make do without putting a lot of information, keep it structured and non- salesy.

• Design An Error Free Copy Of Your Caption:

Keep revising your captions, especially if you spot errors in the drafts.

It’s easier than you think and rewards beyond your expectations.

An error-free caption copy is what hooks your customers.

Tag Relevant Accounts In Stories For Collaboration:

Stories make the latest Instagram trend. 

You can create stories and tag similar accounts on your stories so that your content gets better visible to larger audiences.

You can tag your industry influencers in your stories for better reach.

Other collaborative efforts include taking Instagram bloggers of your niche into your marketing circuit.

Use IGTV To Create Engaging Videos:

Instagram stories allow only 15 seconds long videos. But less can’t always be more!

There’s another tool associated with Instagram, named IGTV.

IGTV allows Instagram users to upload stories as long as 15 minutes from mobile devices and 60 minutes from the web.

The minimum duration for an IGTV video is 1 minute.

There’s an optimum image size for an IGTV thumbnail, which is 420px by 654 pixels.

Now, how do you utilize this time and space?

• One idea is to create behind the scenes videos for your brand.

 Customers have a curiosity to find out what their favorite brands do during the process.

• Another thing that is on the go on Instagram is celebrity endorsement. 

You can reach out to a celebrity or Instagram influencer of your niche to create brand awareness with influencer marketing.

Now, after all the information to set up Instagram for business, here’s what we have learned so far:

A Quick Recap:

What we have covered in the post:

• Why is Instagram the next marketing tool for businesses?
• How to set up an Instagram business account?
• What is the optimum engagement rate for Instagram?
• How to organically grow an Instagram business account?
• 5 strategies to create engaging content for Instagram, which are:
  • Creating a thematic account
  • Using tools for good quality pictures
  • Strategizing the captions smartly
  • Tagging relevant accounts on stories
  • Using IGTV for lengthier stories.

Concluding Remarks:

Owning a business is one thing, but giving it deeper-dimensions through consistent effort is another. It is a multi-faceted competition which needs precision and consistency to keep up the pace. 

Therefore, for a social media platform that is growing at a considerable speed, Instagram management for marketers becomes extremely crucial. 

However, if Instagram management and Marketing for your business seems to be a burden, you can always turn to professional help.

So, are you ready to give a go to switching your personal Instagram account to a Business account?

The post 5 Ways For Better Instagram Management Of Businesses appeared first on Canz Marketing.

Here’s the thing:

A recent report shows that the number of active Facebook advertisers grew to 8 billion in the first quarter of 2020. 

Do you think this could have been possible if Facebook ads weren’t that effective anymore?

(Don’t ask us. We already said NO! As for the proof part, you’d see and read that here and there throughout the post.)

Is Facebook Advertising really worth it?

Unfortunately, businesses have a long known history of trying harder to survive when the going gets tough.

We at Canz marketing, however, have a different perspective.

We think, why wait for such a time to wake you up? Why not take the right actions at the right time, so the going never gets tough? I mean, to come up with a crisis management plan, should you really have been waiting for a pandemic?

Based on our personal experience with Facebook Ads for businesses and the above-quoted stats, we firmly believe that Facebook is the ultimate solution for most businesses (told you earlier that we even told you earlier). When done right, we can almost guarantee that Facebook marketing is fail-proof and gets you where you plan to go; sometimes, farther than that too. 

Here’s the best part:

The most effective Facebook advertising strategies would always lead the way for you and won’t ever get you stuck.

It gets even better.

Most of the best advertising practices on Facebook and the strategy that might convert for you are no rocket science. Just combine a bit of understanding with a bit of research, and see yourself well on your way to success already.

But the question is, what makes a Facebook ad effective for businesses? What are the factors that convert your targets fast?

To find some of these answers, we researched a limited number of businesses online and shortlisted these 7 businesses to show you what effective ads look like. You’d also learn some of the practical ideas that are sure to bring results. 

Here’s a sneak peek into what businesses you are going to see today:

So, let’s delay no more.

Here come our model businesses with their effective Facebook ads examples. All the learners are welcome to join the club.

Effective Facebook Ads for 7 successful online businesses (and what makes them effective)!

Let’s start with everyone’s go-to place for coffee with a doughnut to go:

Starbucks

Starbucks is generally known for its stellar Facebook management. Their Facebook ads campaigns are no different.

On top of their generous support to many social issues, their Facebook marketing campaigns for direct sales have always been on-point.

An Effective Facebook Ad by Starbucks

Picking one ad out of all the engaging (and model) campaigns from their list was no less of a problematic physics numerical (that no one knows how to solve). But we had to do it, as we promised.

Here, have a look at this very simple GIF ad:

Why does this Ad work?

Several reasons contribute to the effectiveness of this ad. The way it is designed is sure to capture (especially) youth’s attention. For instance:

• It is a GIF ad. GIFs and videos have a good standing in the target age for this ad. If you didn’t already know, GIFs and Videos also help build new, useful audiences.
• They have used many positive stimulants to have a psychological impact on the target viewers:
  • The way subjects in the ad are dressed up all screams “the right fit for the target group”. That’s how it would resonate with and would appeal to the targets.
• They have very effectively depicted a variety of their products. This is how they’d appeal to a variety of audiences with different choices. 
• The quick strides represent action, which would positively draw the required action.
• The GIF ends at reaching stars – depicting success, achievement, and happiness. The more positive the message, the better psychological impact it draws and better converting the results are.

But that’s not all!

• The copy itself describes the best copy-writing practices:
  • It is short and concise and speaks directly to the targets with the right selection of words, i.e., Stars, Rewards, and FREE!

If only there were a way to have the app in your cell twice, we would have definitely done it after watching the ad.

(Nops, deleting and reinstalling doesn’t count)

A big hand for Starbucks and all our virtual hats off to them for just this one ad! 

As for the rest, we’d have to come up with a dedicated blog post, or that would be unjust to their Facebook marketing campaign.

Let’s now delve into some makeup, you ladies (and your counterparts who purchase for you):

Sephora

There is no looking back for all our lady-readers when shopping for their beauty essentials (and non-essentials) at Sephora. The only thing that can stop you from this shopping is reaching your credit card limit. 

Well, that speaks volumes about your love for Sephora.

Did you ever stop to think about why you (or your ladies) love Sephora so much?

Because they carefully instilled that love in you with years of campaigning.

An Effective Facebook Ad by Sephora

Part of that love comes from their effective Facebook ad campaigning. For instance, check out this ad:

Why does this Ad work?

Did we all not enjoy the #DontRush challenge that went viral in no time?

Let’s be honest here.

Those of us who did not take part in the challenge secretly wished they did!

The way our model is closing up on the camera with a product and taking another one out has a striking resemblance to the viral trend. Recalling the challenge would have an impact on the viewers without even realizing that it does.

Also, the visual representation of the effectiveness of the products makes the ad all the more converting. 

I mean, don’t we all know the psychological impact of social proof?

Let’s now collect some psychological proof from other businesses.

Enough of the love of makeup. Let’s talk about the love of nature now:

National geographic

Those of us who grew with National Geographic can’t give a specific name or reason for our unconditional love and fondness.

Interestingly, if we did, we wouldn’t have ever been out of reasons.

Both the National Geographic Society and the magazine are working to preserve planet earth, our non-renewable resources, and the endangered species.

Effective Facebook Ads by National Geographic

Have a look at this Facebook ad by the National Geographic Society:

Why does this Ad work?

Several reasons make this ad super-effective.

It is short, concise, and downright simple. With the short attention span people have these days, this ad is very likely to draw attention and convert (get donation). 

However, it has to go to the right targets concerned about the situation and interested in donations to save their planet and these species.

If you paid attention, you would have noticed how it is fighting us for our cause.

Does that make you feel a certain way?

‘Obligated,’ we thought.

Ready to reciprocate the favor by donating. 

And there’s more for you:

Not that national geographic was short of ideas to convert us, but we could not help falling for another ad with the same intensity (we did for the first one).

Therefore, here’s another ad by the National Geographic Magazine:

Why does this Ad work?

This ad would likely connect with a large variety of people:

• The people interested in nature, the environment, conservation, and the other relevant earthly matters would lend their full attention to the image. 
• The image, combined with the short and sweet Ad text, would grab the nature-photography lovers until they click the link below.
• Even a layman who is only interested in photography in general and has an interest in mobile-shoots (to see if he could be an effective mobile camera user) would likely be interested in the ad.

Did you get to notice an interesting fact?

It is not the promotion for one but two brands simultaneously – Nat GEO and OPPO.

Oh man, and would it have converted?

Let’s see if the services-based businesses know how to sell?

Shopify

Shopify is a well-known eCommerce platform built to help you sell your products online.  

An Effective Facebook Ad by Shopify

Look at this ad by Shopify:

Why does this Ad work?

The expression ‘Well-known’ never means ‘known to all.’ Or does it?

Absolutely not!

So, Shopify has to introduce itself to the new potentials.

It has done a brilliant job introducing itself in the most explicit yet straightforward way.

“Our business is to help you start your business.”

Who wouldn’t be intrigued? This appears to be the best shortest ad that is bound to have a very high conversion rate.

A big round of applause for Shopify! They’ve earned it.

Let’s take a slight shift to arts – the absolute need of literally every kind of business. 

In the digital world, Canva has an excellent standing in its industry. What do we have from them today?

Let’s take a look:

Canva

Canva is beyond doubt an amazingly simple, extraordinarily professional (or casual, if that’s how you plan to keep it) design studio that everybody can use. 

No.training.required. Period!

Let’s see how they are doing with the ads:

An Effective Facebook Ad by Canva

Let’s enjoy this ad together:

Do you need reasons to believe this is probably the most effective video ad you saw today?

Why does this Ad work?

This is not just any video ad, but one that has made a graphic design creation a cinch for you. You could use a half an hour video to learn to use the platform at the same level of ease. Alternatively, you could use this 12-second long video to reach the same goal. 

Your call!

Also, did you feel the “feel” they wanted you to feel? 

That’s the best thing about this ad.

Alright, more sales, anyone?

Let’s do it with Amazon.

Amazon

Don’t we all already know Amazon? 

Yes, we do!

Doesn’t that get them sales?

Not necessarily!

They, too, have to advertise all the time to keep us thinking about them. They have to retarget us if we ever have shown interest in the products they showcase.

THAT is what gets them sales.

An Effective Facebook Ad by Amazon

Here’s an appealing Amazon ad on Facebook that appears to be a complete visual depiction of sophistication.

Why does this work?

It is exciting to see how Amazon is targeting so many audiences right with one Ad.

• A considerable number of different audiences must be interested in each product (or someone could be considering all of them.). 

Using the same generic ad, they have captured the attention of all the people.

Oh, and those rating stars? A confirmed purchase by almost every other person who gets to see them.

But, there’s more:

• They have also got all the shopping enthusiasts interested in their ad with the choice words in their copy – shop, deal of the day, lightning deals, limited-time offers – with several psychological tricks.

Let’s get something for the literature lovers, writers, and everyone else who needs to make an impression with writing.

(Oh, well, I guess we just included ‘US ALL’ in the targets now).

Grammarly

Grammarly is the writing assistance platform that helps people improve the effectiveness of their every-day or formal writing.

An Effective Facebook Ad Grammarly

Check out one of the many effective ads by Grammarly.

Why does this work?

Telling someone something is one thing; showing it is another. 

If you ever heard or experienced “seeing is believing”, you have a reason to believe now. 

Not only is this ad telling, but showing you the platform’s powers and the pleasure and ease those powers bring.

What are the key takeaways for you?

This is not all!

Each of these and many other businesses have so much more that helped them progress.

That leaves you with so many more takeaways.

But, we’ll take just one lesson from this all for now.

You might have noticed how the strategies for each of these businesses are hugely different. So, we believe that getting inspiration is an excellent idea, but completely mimicking someone else’s strategy takes you nowhere.

To create effective Facebook ads for businesses and find success with them, you’d have to undergo your own trial and error process. 

Plunge into the world of Facebook advertising. The most effective Facebook advertising strategies won’t just reveal themselves upon you. Experiment with cool varieties and types of Facebook ads for your local and non-local businesses. Discover new grounds for your business growth. A/B test different creative elements. Work out the best converting options for you.

Your ideas and efforts combined might also make your name to the top of one such list, one day! You could be a source to inspire marketers and businesses someday.

However, if this all overwhelms you, why would you worry?

If you need help with your Facebook advertising or marketing, our Facebook marketing Ninjas are crowned with dividing your worries by multiplying your ROAS. Directed by these ninjas, our Facebook campaign manager is optimized to make your bank accounts your happiest growing possessions.

We once heard a wise man say, “it’s the desire to do better that helps you do better.” I thought you might like to hear!

So, ARE YOU READY FOR GROWTH? 

Whatever plan of action you decide, share with us in the comments.

Happy growing with Facebook Advertising for all sorts of businesses

Top 21 Facebook Marketing Mistakes [That Might Be Draining Your Business]

What is Creative Hub? Does your business need it?

What Are Facebook Business Manager Assets And How To Cash Them?

5 Ways For Better Instagram Management Of Businesses

The post 7 Businesses That Absolutely Nailed Facebook Ads appeared first on Canz Marketing.

What is the first thing they do? They devise a cost-cutting strategy and start to implement it straight away.

That’s great! So, what’s the problem? A lot of the time, that temporary low budget business strategy cuts down on marketing and advertising efforts immensely because the business just can’t afford it.

But guess what? You can still promote your business inexpensively. All you need is to have knowledge of the tools and channels at your disposal and how you can use them to your advantage.

Whether you want to learn how to use Facebook to promote your business, do it in person, or through email, we have you covered.

Here are just a few strategies to get you started. Read on!

Run a Useful Blog

You don’t need any money to run a blog – unless you’re outsourcing the work to an agency. But more often than not, your marketing team is fully capable of creating excellent content for your blog.

But how does a blog help you promote your business?

Do you try to sell your products through salesy blog posts?

Or does the blog just list your services and their details for people to view?

Neither, actually.

The point of a blog is to engage your customers and potential consumers with content they find useful, interesting, or plain entertaining.

Once they’re on your blog on a regular basis, you can redirect them to other parts of the site through internal links.

But that’s not all. You can also establish yourself as an authority in the field, resulting in the reader having more confidence in the brand.

You can also occasionally talk about your products or services but not in too much of a salesy manner.

The bottom line? An active and engaging blog will help you promote your business at little or no cost at all!

Not sure what you can write about? Maybe you can pick up a few tips here:

9 content writing topic ideas that will never fail you

Before we move on, here are some pointers on creating content that will go viral:

The 3 ‘F’s that Will Make Your Content Go Viral

Enhance Old Content

Content is king – but sometimes you don’t have money for royalty. So what can you do instead?

You can enhance content that you have already created in the past.

And this applies whether you are trying to figure out how to promote a catering business, how to promote a cleaning business, or anything in between.

While this is no match compared to actually creating new content, by reviving old content by making it more informative and relevant to the current time and audiences, you can get some visibility without investing a substantial amount of time and cash.

So what exactly do we mean by reviving old content? How can you make it relevant? It isn’t hard – here are some of the things you can do:

Add additional information

In the world of digital marketing, things change every single day. Which means you have plenty of new and useful information you can share with your readers.

Instead of creating new blog posts from scratch which will obviously take more time and effort, you can just add this information to current content.

Update the numbers

Let’s say you wrote a blog post in 2019 titled “Top content marketing hacks for your business in 2019.” While most or all the strategies you talked about may still be relevant in 2020, the title of this blog post will make it seem like outdated information.

All you need to do is to update the title, potentially add some new information, and share the blog post once again.

Share old content again

As long as the content is still relevant and useful to your readers, you can share it with them once again. There is absolutely no harm in that.

In fact, people who benefited from the content once are likely to remember it and give it another shot.

Taking these steps will help you put out content without a break, even when you can’t afford to create new stuff.

Aim for Perfection with Your Social Media Strategy

Does it cost you anything to post on Facebook?

Or has Instagram ever demanded any money from you when you post a picture of your latest product?

Social media platforms are the perfect way to promote your business for absolutely free!

And what do you get in return?

More than 3.7 billion people use social media on a daily basis worldwide. This is nearly half of the entire population of the world! Crazy, right?

You will agree with us, therefore, when we say with absolute confidence that you will find your target audience also uses social media. And you can reach them through platforms such as Facebook, Instagram, Twitter, Snapchat, and so on, depending on your target demographic and other factors.

Through social media, among other things, you can:

• Share information about your products and services
• Post informational content
• Focus on image building
• Interact with your consumers
• Encourage feedback and respond to it
• Directly sell your products and/or services

Through all these activities, you get to – directly or indirectly – promote your business. Whether you choose to promote your business on Facebook or another platform, as we said before, depends on who you want to reach.

Unsure about how to create your social media strategy and implement it? CANZ Marketing can help – get in touch today!

Utilize the Power of LinkedIn

Wait – what? We just talked about using social media platforms to give your business an advertising boost. But here’s the thing: LinkedIn deserves a special mention.

LinkedIn is a great place to interact with other professionals, not just your end consumers. And you can get seen by other businesses, which is especially useful for you if you are a B2B service provider.

All you need to do is to maintain an active profile, join groups, engage in discussions that are relevant to your niche, and just be seen as a reliable professional in the digital community.

You can also use the platform to share news about your company, as well as to share your informational content, so that you remain in the feed of those who will potentially need your products or services in the future.

Enter Business Partnerships

Entering into a partnership with another business in your niche is a sure shot way of getting more work, as well as an increase in visibility.

How does that work? Let’s look at this with an example. Let’s say you are a small business that provides all kinds of content writing services. You begin noticing that more and more of your clients ask for content writing AND design services. While you cannot afford to hire an entire team for graphic design, what you can do is to collaborate with a designing agency.

Together, you can take on projects for clients that require both content and design services.

This does three things:

• First of all, you get to enjoy double the visibility – from your marketing efforts, as well as those of your partner.
• Secondly, you get clients you couldn’t previously target because you couldn’t provide them an all-round service.
• Collaborating with a trustworthy company that is known to provide high-quality products and services can boost your business image because a company with a great reputation agreed to work with you.

All in all, entering beneficial business partnerships can help you with your business image, as well as build an additional cashflow, which is exactly what you need.

Brand ALL Your Correspondence

One very easy way to promote your business and make sure people know about you is to make sure you are visible.

This is especially important if you are a new business (read, low budget business that can’t afford to spend a fortune on marketing and advertising).

So how do you do it?

It’s pretty simple. All communication from your end should be branded with your company name, your logo, and other branding elements.

Sending out an email? Include the name of the brand, as well as the logo in the signature.

Creating flyers or promotional content for social media? Follow your color theme, add your name and logo, and make it visible at first sight.

Important side note: This also means that your logo and other branding elements should be so catchy that they stick with people once they see them.

Don’t believe us? Check out these blog posts to see why you should:

Understanding the Adidas Slogan and Its Powerful Impact

Ever changing Wendy’s Slogans and Mottos: How’s Wendy’s making headway?

But that’s not all – you also need to brand yourself and the company when you speak to people.

Which brings us to our next point:

Network As Much As You Can

What can I do to become better known? How to advertise my business locally?

If you have been asking yourself these questions, here is the answer:

Attend conferences, seminars, and other relevant events that help you connect with people who can benefit your business in one way or the other.

Heck, connect with people who don’t benefit you in any way but would potentially prove to be a useful connection in the future.

Converse with other professionals in your niche through Facebook Live if you have to (such as is the need now due to shelter in place).

You do you. But remember the end goal: you have to bring up the business and put it across in a way that it sticks with the person at the other end.

After all, local business advertising can only work if people actually remember you when they need a product or service you sell.

This is one of the easiest ways to promote your business without – wait for it – spending ANY money at all!

Note: Do NOT forget to hand out your business card to whoever you meet. On that note, make sure you have nicely designed, creative cards (especially if you belong to a creative industry) that will leave an impression and cause people to remember you.

Create a Listing for Your Business on Google My Business

If you’re wondering how to promote your business on Google locally, you need to set up a Google My Business (GMB) listing.

This is essential for you when you set up your new business.

There was a time when businesses used to list their information in phone directories, hoping consumers would find them if the need arose.

Can you imagine doing that today? Of course not! Online is where search is, and that is where your business listing needs to be.

So, what is a Google My Business (GMB) listing? Think back to the last time you searched for a business on Google. Remember a box that appeared on the right-hand side of the results page, with the brand’s name, maybe a picture of the store, and contact details among some other things?

Bingo – that is a GMB listing and that is just what you need to promote your local business.

By adding your listing and making sure it is always up to date, you can keep your consumers informed at all times. You can even get in touch with them through Google My Business messaging.

Here is a great resource by the king himself, Neil Patel, on how you can make the best use of a GMB listing:

How to Optimize Google My Business and Leverage It For More Sales

Engage!

The more you engage with other people, the more information about your business will spread through word of mouth.

We just talked about that, right?

But here, we’re referring to engaging with your target audience – who would actually have use for your products and services.

Interacting with them, showing them you care about them, welcoming and incorporating their feedback, and answering any questions they may have will do you as much good as it will do them.

And there are many ways in which you can do this. The best part? They’re free!

Here is an example of a few:

• Create a group to promote your business on Facebook – always keep the conversation going.
• Join other groups and be an active participant.
• Use the Facebook Live feature to have real-time conversations with your followers.
• Conduct contests and other fun activities.

In other words, you should be the first name that pops into a consumer’s mind when they need a product or service in your niche.

Become known as an authority in the niche

We know we have covered the gist of this in the previous points but it deserves a quick separate mention.

When you choose a brand over all other similar ones, what is your reasoning behind that decision?

More often than not, it will be because that brand is better than all the rest in the niche. Or you think that particular company knows exactly what they’re doing.

Now think about it: do you not want to be the exact same thing for the people you’re serving?

When your target starts to see you as an authority in the niche, as someone who knows the ins and outs of their business, they will trust you enough to buy your products and services.

And that is just what you need.

Here are some things you can do to establish this authority:

• Create magnificent content and add value to people’s lives through your blog posts.
• Write guest posts (we talk about this in detail later).
• Be visible whenever and wherever there is a discussion relevant to your business.
• Accept invitations to interviews and podcasts.
• Use social media to answer questions and concerns.
• Collaborate/correspond with other top names in the industry.
• Be an inspiration to and help newbies in the field.

There are many other things you can do but this is a start.

Give Freebies and Samples

You can talk and market and sell and do everything else in your power but sometimes, your target audience is just not ready to come on board.

They may have any number of reasons for this. Their loyalties may lie with your competitor. They don’t want to spend any extra money at the present time. They may simply not trust you.

At a time like this, you can start to give people samples to show them how spectacular your products and services are.

And this doesn’t have to be as expensive as you think.

Launched a new line of frozen chicken products? Set up fry stations at the local supermarket and give out samples to passersby. Came out with a new perfume? Offer people a smell at the mall on a busy day.

Once they experience the actual product or service and like it, they will be more inclined toward buying it.

And while we’re talking about giving out samples to promote your business, you can do this indirectly too by sharing informational or training content to show off your level of expertise.

Let’s say, for example, you are a digital marketer. You put out a free video that teaches small business owners how they can do basic keyword research.

They then optimize their content for those keywords and see instant changes to their website traffic.

What have you done?

1. Well, first of all, you’ve shown a potential customer that you know what you’re doing. But that’s not all – you’ve shown them that your strategies work for THEIR business in particular. What does this do? It proves to them that you are of special value to them. While today this is in the form of the information you share, tomorrow it can be in the form of your services.
2. Secondly, you’ve created a situation in which the person feels indebted to you because they benefited due to you. This may be on a subconscious level and something that doesn’t manifest itself immediately. However, it stays with them in the long run.

So, what’s going to happen as a result of these two things? The next time this person needs any sort of digital marketing services, they’re going to come to you!

Invest in Small Business SEO to Rank Higher in the SERPs

Are you wondering how to promote your business on Google and make sure it appears higher up in the search engine results pages?

Your answer is SEO. Search engine optimization (SEO) is the holy grail of digital marketing in today’s day and age. There’s no denying it.

The only reason we’ve included it this far down the list is because it can be a little more expensive than the other strategies we have talked about.

(You can hire an in-house team to take care of your SEO needs or you can outsource to an agency that specializes in that area.)

Search engine optimization ensures that your website appears at the top of the search engine results pages (SERPs) as a result of a relevant search. So what you are trying to do is basically to promote your business on Google.

There is much more to SEO than can be explained here but here are some blog posts that will give you a good idea of what it involves – do check them out!

Do you Really Need SEO?

Local SEO For Small Businesses: How Good Is That?

SEO & Content Marketing: What’s the link?

How to Rock Website SEO Audit in 2020? [Step-by-Step Guide]

How Should You Start Your On-page SEO and Optimize Your Website

5 SEO tips from 5 top content marketing influencers

How a local business can use SEO to tackle Covid-19 effects

Think you need a top SEO agency to take care of your optimization needs? Get in touch with one of our experts and learn all about our SEO services!

Use HARO for Free Publicity

One of the best ways to market yourself is to increase your visibility. There are a number of ways in which you can do that, some of which we’ve already discussed above.

One of the best ways you can get more people to know about your business is by responding to queries on HARO.

HARO, or Help a Reporter Out, is a platform where journalists post queries that can then be answered by experts in that particular niche. In other words, the journalists quote the experts in their articles – which is a win-win.

All you need to do is create a free HARO account, following which you are emailed newsletters every day. These newsletters contain queries from journalists who need help with stories they’re working on.

You can pick the queries that match your areas of expertise and pitch a response. If chosen, your response will be published, along with your name and a backlink!

Guest Post on Popular Sites

Guest blogging is basically blogging, but on somebody else’s site. You may think, I’m putting in all this effort to create informative, engaging content, but all the traffic it generates won’t even come to my site. What is the point?

But there is something in it for you – visibility!

And that isn’t all. When you guest post on an authority site in your niche, you:

• Increase traffic to your site too. If the guest site you are posting to has a substantial audience, you can tap into that pool too. If readers of the site like your content, they will want to learn more about you – hence, they will visit your site too.
• Become seen as an expert in the niche because you have valuable information to share.
• Build credibility because a popular, trustworthy site allowed you to post your content on their platform.

Do note, though, that your content needs to provide value for this to work at all.

In a similar way to guest posting, you can gain visibility by commenting on other people’s blog posts. This, of course, doesn’t have the kind of impact guest posting does, but you do get seen.

Come Up with a Customer Referral Program

If you are unable to market your products and services, you must be struggling to find new clients.

In other words, you are stuck in a vicious cycle where you don’t have cash to market yourself, hence you can’t find clients. Because you can’t find clients, you have little or no inflow of cash.

You need to find ways to get more and more clients. While that is possible through a lot of the strategies we have discussed above, there is one more thing you can do – come up with and implement a customer referral program.

It is wishful thinking that all your clients will refer you to their friends and family, even if you have provided them with the best services possible. You need to give them an inventive to refer clients to you.

Some incentives you can offer include:

• A free product, service or cash inventive for the referer
• Competitions that have great rewards but require your followers to submit high-quality leads in order to enter
• Customer loyalty tiers to encourage people to continue to refer leads. Offer a greater incentive every time a referrer moves to a higher tier.

Learn more about customer referral programs and all the different kinds of incentives you can offer here.

Make use of Guerilla Marketing

Guerilla marketing is the perfect tool for businesses that have little to no budget but lots of creative potential. And that is the kind of advertising boost you need to get your brand noticed and have your brand name stick in the minds of people.

Your aim with guerilla marketing is to catch people off guard in a pleasant way with an interactive advertisement they were not expecting.

Guerilla marketing strategies can be implemented indoors, outdoors, and at events in particular, actually making use of the people at the events.

Once you’ve caught people’s attention, you can rest assured that some of them will remember you when they need a product or service that you sell.

Here are some great guerilla marketing examples you can get inspiration from:

15 Examples of Guerrilla Marketing

So, What Did You Learn?

We’re hoping that the first thing you learned is that you CAN promote your business, even if you are a little tight on budget.

All that’s left now is for you to implement these strategies and promote your business like you never knew was possible.

And as always, if you get stuck, get in touch and we will work it out together!

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The post 16 Ways to Give Your Business an Advertising Boost on a Low Budget appeared first on Canz Marketing.

There are some attributes that only extraordinary digital media agencies have. This blog post investigates key parameters that can help you select the most relevant digital marketing agency.

Want to hire a creative development company? Proceed and learn more.

Check The Following In Your marketing Agency

Earning a good reputation is not an easy task in the digital marketing world. Only those guys succeed here that have advanced promotion techniques, creative ideas, and passion for digital marketing.

If your agency has the following, they are the best:

Reviews From Past Customer

Do try to know what their past customers have to say about them.

Website Development Portfolio

The websites they have made recently matter a lot. Do check them.

Creative Minds With Novel Ideas

Creative ideas can make a website fast, extraordinary, and highly converting.

Helpful Customer Support Team

Communication with them will become much easier due to friendly customer support.

Expertise Of Website Design Team

Design is of utmost importance for a website and an expert designer can make a good design.

Short Project Completion Time

If they are too busy or their resources are not productive, they can take too much time to deliver.

Skills Of Website Development Team

The team must have in-house developers that have a grip on the latest frameworks and languages.

Before Your Start Your Search For An Agency

If you want to hire a digital marketing agency in USA to promote your products or services, you hire an agency that has all or most of the attributes discussed above.

CANZ Marketing is one of the leading San Diego internet marketing agency. We have helped businesses, streamline their marketing processes and increase sales.

We are an SEO agency offering different SEO services. We can also help you with email marketing, social media marketing, more. Get in touch if you want to know how we can help you grow your business.

The post What’s The Best Digital Marketing Agency in San Diego appeared first on Canz Marketing.

While brands do use Facebook to connect and interact with their consumers, advertising is not far down the list of aims they want to achieve through the platform.

After all, Facebook ads can potentially reach 1.9 million people, according to Hootsuite.

But can you really leverage the full potential of advertising on Facebook if you don’t know the ins and outs of the tools Facebook has created for the purpose?

Facebook Ads Manager and Facebook Business Manager let you take charge of all your advertising and digital marketing efforts on the social media platform.

Whether you are a small business owner or a digital marketing agency, you should know every function of these tools backwards.

And once you are done with this blog post, you will!

We have split the blog post into four modules so you know just what to expect:

Let’s begin!

Module 1 – Creating and running a Facebook Business Manager Account

You can run ads as an individual, absolutely, but let us ask you a question:

When you see Sponsored posts on Facebook or Instagram, are they usually posted by individuals or business pages?

That’s right – it is business pages that run campaigns in their name.

And that is what you need to do.

To make your life a little easier, we will start off by showing you how you can create a Facebook Business Account, as well as a Facebook page for your business.

Then we will move on to the core elements of Facebook ads manager.

a. Creating a Business Manager account

Setting up a Facebook Business Manager Account is no rocket science.

But people find themselves a little apprehensive when it comes to giving it a go because it seems to them like it will be too technical.

Quite the opposite, in fact. A Facebook Business Manager account helps you take charge of your business pages, ad accounts, and all other marketing efforts from one place – as easy as 1, 2, 3!

Here’s how you create the account.

Step 1: Search for business.facebook.com in your browser.

On the page that appears, click on the Create Account button.

Add your Facebook Login details to move the process further.

Step 2: In the following few steps, you will be asked to add certain important information in the pop ups that appear.

This includes the following:

• Your business account name

• Your name

• Email address

• Address

• Website

When you click the Submit button after having added all this information, you will be given the option to add a cover photo to the account.

Next, you can add your pages and ad accounts among other things to the Business Manager account to get it up and running.

But before that, let’s look at how you can modify the Facebook Business Manager settings at a later time, if you choose to do so.

b. Staying on top of Facebook Business Manager Settings

The account is all set up and you’ve added all the information that works for you right now.

But what if you want to edit some information in the coming days?

What if you want to add or remove people from the team and modify their permissions?

There are a number of things you may want to change in the account. And you can do all that from the Facebook Business Settings page.

To go to the Business Settings page, go to Facebook Ads Manager or Business Manager and click on the drop-down menu in the top left-hand corner of the page. From here, click on Business Settings.

The settings page menu basically has four sections, which are then divided into multiple other categories you can play around with. We list them all here for you:

1. User permissions
   1. People – Add or remove team members, assign assets, and change roles
   2. Partners – Add or remove partners
   3. Requests – Manage requests that have been sent and received, as well as the invitations your team has sent to people to give them access to certain of your assets
2. Business assets
   1. Accounts – Edit settings for pages, ad accounts, apps, Instagram, accounts, and lines of business
   2. Data Sources – Add and delete data sources, and modify permissions associated with them
   3. Integrations – Control who can download your leads
   4. Business Asset Groups – Organize the assets of your business by creating group
3. Business account
   1. Info – Edit all core business information
   2. Payment Methods – Add or modify billing information
   3. Security Center – Set up two-factor authentication, add a back-up admin, and verify your business
   4. Notification settings – Select which notifications you want to see
4. More
   1. Brand Safety – Manage your domain and block lists
   2. Registrations – Register affiliated news pages

If you want more detailed insight into how you can play around with the settings in Facebook Business Manager, we have just the blog post for you!

Give it a read now:

Business Manager Settings – Taking charge of Facebook Business Manager

c. Making sure Business Manager stays up-to-date

Technology is always changing. Whether it is an app on your phone or tools within Facebook Ads Manager, you’ll notice something new every other day.

And if you want to get the most out of the tool, you need to be on top of these changes – only then will you be able to leverage its full potential.

At the bottom of the menu on the left-hand side of your Business Manager homepage, you will see an icon (a question mark inside a circle) for the Help Center.

Click on this button and you will be led to the Help Center. Here, under the Additional Resources section, you will find Ads Manager Updates.

Within these updates, you will find feature releases, updates, and announcements. They will be in chronological order, and divided into weeks so you can easily keep track of them.

Clicking on the Older and Newer button will help you navigate the updates.

Be sure to focus on the updates that have an effect on your operations.

Well, that was quite the detour!

Coming back to the point…

Once you have created a Business Manager account, you will see a screen that looks something like this:

The page can also look like this if you have updated the settings:

You can now get started with your Facebook Ads activities by adding an ad account under the Ad Accounts section.

We will discuss that with you in detail so all your questions are answered.

But before that – above the Ad accounts section, you will see a section titled Pages.

Here, you can do two things – you can:

• Add a page

• Create a page

There is a reason why these options are presented to you first thing after you’ve created a Business Manager account.

Having a Facebook page for your business isn’t merely a choice in these uber competitive times when an online presence is a must – it’s a necessity.

90 million small businesses are already on Facebook, making using of the platform to reach their customers. Can you imagine being left behind in such a scenario?

So it’s decided – you need a page.

And it just so happens that adding a page is quite simple – just click on the Add Page button and follow the on-screen instructions.

Creating a Facebook page for business isn’t a difficult process either, but there are some best practices you can follow.

d. Creating a Facebook Page

All you have to do is follow these simple steps:

a. Choose whether you fall into the Business or Brand or the Community or Public Figure category, and click on Get Started.

b. Next, add your business’ name, category, and other core information.

c. Add a profile picture that best represents your brand (your logo is your best bet here).

d. Add a cover photo that gives your audience some additional information about the brand.

With this, you have created the core template for your Facebook page.

Now is the time to add more information that will help your customers and potential consumers learn more about you and understand the brand better.

Remember, the point of the page is to inform your customers, communicate with them, and make it easier for them to interact with your brand.

Keeping that in mind, add this information to the page:

• A description of what it is that you do, your Story, and your About Us section

• Where you are located

• The hours you are operational

• Where and how people can contact you

• An easy-to-remember username

You can then modify the settings of the page and add people to the team among many other things.

For a complete guide on how you can do all these things in the best way, check out this blog post!

Creating a Facebook Page for Business – An A-Z Guide

Now that we have that covered, let’s head on over to creating Facebook ad accounts and exploring Facebook ads Manager.

Module 2 – Creating Ad Accounts and getting them to work

Before you can start getting the most out of Facebook Ads Manager by running top-notch ad campaigns, you need to create an Ad account.

While this may seem daunting, it really isn’t.

The main reason for that is that it’s not set in stone. While you do want to choose the most ideal settings, you can easily change them later if you find that they are not working for you.

But we’ll come to that later.

First, how do you create an ad account?

Let us walk you through it.

a. How to create a Facebook Ad account

Step 1 – Initiate the Creation Process:

Let’s go back to the page you come to when you have finished creating a Facebook Business Manager account.

Here, click on the Create Ad Account button in the Ad Accounts section.

Consequently, you can click on the Business Settings button at the top right-hand corner of the Facebook Business Manager page, head on over to Ad Accounts in the menu on the left and add an account from there.

Step 2 – Add Important Information:

As part of the creation process, you will be asked to add the following details:

• Account Name

• Time zone

• Currency

• Who you are creating the account for (yourself or another business)

Step 3 – Add People and Permissions:

You will be also be asked to add people to the team (this, of course, is entirely up to you) and assign them permissions.

If they have Standard Access, they will be able to Manage Campaigns and View Performance.

Consequently, if they have Admin Access, they can manage the entire ad account. Needless to say, if you are going to be running the Ad account primarily, give yourself admin access.

Once you have added the permissions, your ad account is essentially set up.

But you’re not done just yet! Which brings us to our next step:

Step 4 – Add Payment Details:

Seeing as this is an ad account, you can’t really get anything done unless you have a payment system set up.

That is why the next step – which you can’t really progress without – is adding the billing information to the account.

a. Coming back to the Business settings page, click on Payment Methods in the menu on the left-hand side of the page.

b. Click on the Add Payment Method button.

c. In the pop up that appears, add all the information that is required.

(You can find a second method to do the same thing here!)

Next, you will have to add a spending limit, which is the amount you do not want to cross before an ad stops running. This can, of course, be changed later if your budget or preferences change.

b. Adding a Page to an Ad Account

Before you can start running ads for your business, you need to add your business page to the ad account.

In Business Settings, under the Accounts section in the menu on the left, click on Pages.

Click on Add Page (you will be given the option to add an existing page, request access to a page, and create a new page – which we have discussed above).

Click on Add a Page, insert the URL of the page you want to add, and you’re done.

c. Giving a third party access to the ad account

You aren’t always going to be running your ad campaigns yourself – as you grow, you may decide to outsource to a digital marketing agency, for example.

To give someone else access to the account, go the Business Settings menu once again and click on People.

From here, you can follow the on-screen instructions and add the individual, as well as assign them the relevant permissions.

We discuss the entire process of creating an Ad Account in detail in this blog post – give it a read!

Creating Facebook Ad Accounts & getting them to work

d. Taking charge of Facebook Ad Account settings

We’ve already discussed Facebook Business Manager settings with you and how you can select your preferences in a way that suits you best.

Now let’s come to Facebook Ads Manager settings.

In the drop down menu in the top left of your Facebook Ads Manager homepage, select Ad Account settings.

You can also go to the page by clicking on the Settings icon in the top menu in Facebook Ads Manager.

Now, on the settings page, you can select the ad account for which you want to modify the settings from a dropdown menu in the top right corner of the page.

You will come to a page that looks something like this:

Here, you will have four categories:

a. Ad Accounts – Change ad account name, time zone and currency, business information, and ad account roles; you can also deactivate the ad account from here

b. Pages – View and manage your pages

c. Payment Settings – Add or modify a payment method, as well as your account spending limit, and view your billing and receipts history

d. Notifications – Select which notifications you want to be able to view

For more details on how you can modify the settings and get the most out of the tool, check out this blog post:

Taking charge of your Facebook Ads Manager account settings

e. Core Components of the Facebook Ads Manager Dashboard

This is what the dashboard of your Facebook Ads Manager account looks like:

So what are the core components of the Ads Manager? Well, we have discussed them throughout this document in the form of the most useful tools and features you can get the most out of when advertising on the social media platform.

But here are a few of the major components of the Ads Manager dashboard that will help you understand the tool better:

• Account Overview – This tab gives you a glimpse of the overall picture when it comes to your ad accounts, campaigns, and performance. It basically provides you with a summary of everything that is happening.

• Campaigns – The campaigns tab has a list of all of your campaigns, as well as the specifics relevant to each such as Reach, Cost per Results, Amount Spent, and so on.

• Ad Sets – Here, you have a list of ad sets, as well as data that informs you of how each one is performing.

• Ad – In this tab, you have a list of each individual ad, as well as data specific to how it is performing.

You have the ability to create ad campaigns from the dashboard by clicking on the Create button on the left side of the page.

Module 3 – Facebook Ads Reporting, Analytics, and Attribution

Reporting and Analytics are a must when you carry out any business activity.

Why?

Because you want to have a handle on the results your activities are having – all the more so when you are investing a good amount of money in carrying out those activities.

Seeing as we are talking about Facebook Ads Manager, let’s take an ad campaign as an example.

You spend a certain amount of money to run an ad campaign, whether you outsource it to an agency or run it yourself.

You now need to monitor the campaign and determine whether your ROAS (return on ad spend) is sufficient.

When you know what is performing well and what is not, you will be in a better position to decide future plans of action. You can tailor your strategies and campaigns based on that information.

So how does Facebook Ads Manager come into all of this?

Let’s discuss that in detail.

a. Facebook Ads Reporting

The Facebook Ads Reporting tool is part of Ads and Business Manager.

Here is what it allows you to do:

• Creation of reports (auto and manual)

• Customization of reports

• Scheduling of reports

• Export of reporting data

• Sharing of reports with various recipients

But where do you find it?

In Facebook Ads Manager or Business Manager, go to the main dropdown menu present in the top left corner of the page.

In the list of features and tools that will be displayed, you will find Ads Reporting. That is where you need to be headed.

In the left column, you can see certain breakdowns, based on which you can have the report displayed to you. These include:

• Level

• Time

• Delivery

• Action

The metrics you can choose from are:

• Performance

• Engagement

• Conversions

• Custom conversions

• Settings

You can also add filters from the drop down menu in the column just above the reports window. The filters include:

• Ad Account

• Name/ID

• Objective

• Creative

• Audience

You need to use all these options and go for the selections relevant to the report you are trying to generate. They basically narrow down the criteria and set parameters so that Facebook can show you just the data you need.

Once you’ve made the selection, the relevant report will be generated.

You can then study the data that is presented to you and derive meaningful conclusions about the performance of your ad campaigns.

Once you have the report in front of you, these are the actions you can take:

• Export any table report by the date

• Create a custom report

• Share a report using an online link

• Save the report in the Reporting section

• Choose and view data about a standard report

We understand that this is not nearly enough information for you to get the hang of the Ads Reporting tool and how you can use it.

But we have discussed it at length in this blog post – do check it out!

Facebook Business Manager – Ads Reporting: A Complete Guide

b. Experiments

Experiments is a great tool within Facebook Ads and Business Manager that helps you literally run experiments to see what works for you and what doesn’t.

Also know as Test and Learn to users who prefer the older version of Facebook Ads Manager, it lets you gain insights, which you then apply to grow your business.

There are four main options that Facebook provides you when it comes to the Experiments tool (you’ll see the fourth one by clicking on the More button under the A/B Test section).

• A/B Test

A/B testing, also known as Split Testing, is what you go for when you have two ad campaigns that have the same objective.

Let’s suppose you want to sell a new service but you want to experiment (see what we did there?) with different audiences to see which one responds to it better. A/B testing is the way to go – you can try modified versions of your ad to see which one performs best.

• Holdout Test

As part of the Holdout test, your audience is divided into a test group (is shown your ads) and a 10% control group (is not shown your ads).

As a result, you can monitor and measure your conversions for better insights.

• Brand Survey

This, as suggested by the name, is – wait for it – a survey!

You basically conduct a survey and ask your audience what they thought of your ad. In this way, you can determine the kind of impact your ad is having on your brand.

• Campaign Budget Optimization Test

This test basically lets you observe whether budget optimization has an effect on your campaigns by way of comparison.

Intrigued to know more about how the Experiment tool can help you take your ad campaigns to the next level? Give this blog post a read – we discuss testing and learning in great detail here:

How To Test And Learn In Facebook Business Manager?

c. Facebook Analytics

Analytics is yet another spectacular tool within Facebook Business Manager.

What it basically does is to make you aware of the people who are using your event source (such as your Facebook page, website, or app) and learn more about them.

It also lets you view the actions they are taking on your website, Facebook page, or app to understand how they interact with these platforms.

The best thing about this tool as that it allows you to set filters and parameters so that you can get highly specific metrics you can then analyze.

So how do you begin using the tool and understanding your audience better?

First off, you need to access it by going to the main drop down menu in the top banner of Business Manager and choosing Analytics from the list.

Here are the top actions you can take once you land on the Analytics homepage.

See an Overview of the Data

In the Overview section of the tool, you have the analytics for the following metrics laid out for you visually:

• Highlights – New users, unique users, revenue, purchase conversion rate, and so on

• Growth Metrics – Active users (last 24 hours), user activity, and so on

• Engagement Metrics – Active users (by hour), user retention, top reacted posts, and so on

• Page Metrics – Post reactions, post shares, and so on.

View Funnels

Your Facebook ad funnel is basically a system of campaigns that takes your consumer on a journey that ends in a desired end point or action (for you, of course).

Facebook Analytics helps you understand the effectiveness of these campaigns by analyzing the actions of your audience at every level.

View other trackable activity

You can see and analyze the results of various marketing efforts you are indulging in and use that data to determine your future course of action.

d. Facebook Attribution

When we’re talking about analytics and reporting, we have one major aim: to understand the way our processes have performed.

We want to see what has worked for us and what hasn’t – that is the best way to modify and optimize our campaigns in the future.

The Facebook Attribution tool is another tool that helps us with this.

Attribution allows you to observe and understand the path your consumers took on their journey of conversion, as well as the various steps or touchpoints (the interactions of the customer with the ad, for example) along the way.

What does this do?

It gives you data to help you track and determine the precise touchpoint that can be credited for the conversion.

You future marketing and strategic decisions, thus, can be based on these observations about consumer behavior.

The two tracking methods Facebook uses are:

• Cookie-based tracking

• Multi-touch tracking

So where can you find the Attribution tool?

Simply go to the main dropdown menu in the top banner of Business Manager (you must be familiar with this menu by now).

The elaborate on-screen instructions will guide you through setting up the tool by creating a Line of Business, and selecting the relevant Ad Account, Pixel, People, Time Zone and Currency, and Line of Business Name.

You can then use one of the various Attribution models that Facebook offers to get started:

• Last Click

• Last Touch

• Equal Credit

• Promotional 30%

• Promotional 40%

• Time decay (1 day)

• Time decay (7 day half-life)

Do you want to learn more about each of these models and how you can put them into play?

This is the perfect read for you:

Facebook Attribution Tool – A Complete Guide

Module 4 – Additional tools and features worth a mention

There are many tools within Facebook Ads Manager that you can use to benefit you in one way or the other.

Depending on what your business goals are, as well as other elements such as your professional description, business and advertising strategy, and more, you can choose which of these tools can bring you the most value.

As far as we’re concerned, we think a few of these tools definitely deserve a mention because of what they can do for your business.

Let’s take a look at them!

a. Facebook Business Manager Assets

If you use the newer version of Facebook Ads and Business Manager, you are likely confused right now.

What are Assets? Where can I find them?

Fret not – we will clear your confusion in a jiffy.

The older version of Facebook Business Manager groups some tools together and names them Assets. These are:

• Audiences

• Images

• Catalogs

• Shop Locations

• Brand Safety

• Videos

You can find each of these tools in the newer version, just as standalone tools that, respectively, go by the names:

• Audiences

• Images and Videos

• Catalog Manager

• Store Locations

• Brand Safety

Let’s discuss each one in detail! We will use the terms present in the newer version of Facebook Business Manager but you can use the alternative name if you use the older version.

Audiences

The main purpose of this tool is to help you reach the ideal audience for your brand. You can create audiences that you want to reach and save them for use later.

The three types of audiences you can create are:

• Custom Audiences

• Lookalike Audiences

• Saved Audience

Images and Videos

This feature is basically a library for all the photographs and videos you have uploaded to the account, used and unused, along with their specifications.

You can add and delete videos to this library as and when you please.

The benefit of the tool? When you are creating an ad campaign, you don’t have to struggle to find the perfect image – you already have a bunch of relevant images stored and waiting to be used.

Catalog Manager

In this section, you can create and manage catalogs for your business.

In simpler terms, it is basically an inventory platform where you add the products that you want to sell.

Once it has been set up, your catalog can be connected to ads, Page shops, Instagram Shopping, and so on.

Store Locations

Online is not the only place you may be conducting business – you may have a brick and mortar setup too.

If you do, this tool is for you. You can promote your shop (or other relevant place of business) and get people to give it a visit.

To get started, you need to:

• Add the details of your store

• Draft ads for the store

• Optimize your ad campaigns for a greater number of visits and sales

Brand Safety

The Brand Safety section of the Facebook Business Manager is where you can control where your content is posted.

In other words, businesses can stop their ads from “appearing within or alongside content that is not conducive to their brand.”

With Inventory Fillers, you can select which kind of content you want your ads to appear near. On the other hand, with Block Lists, you can choose places where do not want your ads to appear.

Overall, Publisher Lists give you an idea of where your ads may pop up, whereas Publisher Delivery Reports tell you where they HAVE appeared in the past 30 days.

We discuss each one of these tools and how to operate them in a lot more detail here – check it out:

What Are Facebook Business Manager Assets And How To Cash Them?

b. Commerce Manager

Facebook is primarily seen as a social media network that can be used by businesses to connect with their consumers and let them interact with the brand in real-time.

But that’s not all you can restrict Facebook to anymore.

More and more businesses are using the social network to sell their products and services online.

And that is the right approach to take, seeing as, in 2018, there were 1.8 billion digital buyers (Source: Statista)! Buyers are making the shift toward online buying – and that is where you need to be.

Facebook wants to make it easier for you to manage your e-commerce activities on the social media platform.

Which is why it has created a tool just for that purpose: Commerce Manager!

It lets you take care of the ins and out of online selling, including finding and reaching customers, as well as managing inventory, payment, and delivery.

Do you need the tool?

You can be someone who uses a Facebook business page shop to sell to customers online as a small business or a massive enterprise that uses Shopify stores for the management of their inventory and orders on Marketplace, Instagram, or Facebook page shops – the tool can benefit everyone selling online.

With it, you can:

• Gain insight into your customers.

• Let your customers browse your products or services and purchase them from Facebook.

• Give your consumers confidence by providing them with Purchase Protection.

• Manage your orders.

• Take control of your finances.

• Contact your customers directly for efficient communication and potential problem resolution.

• Make it a team effort and let your employees pitch in.

Now that you’re convinced this is the way to go for you, how do you start using the tool?

Here’s how:

1 – Set up the tool

2 – Choose your channel

3 – Set up your checkout options

4 – Assign roles and permissions to your teams

Looking for information on all the features Commerce Manager offers and how you can use it to your advantage? Give this blog post a read!

Win at Facebook E Commerce with Commerce Manager

c. Events Manager

Facebook Events Manager is one of the most important tools you can make use of in Facebook Business Manager.

In Facebook’s own words, you can use it to:

“Connect, view, manage and troubleshoot data from your website or app or offline interactions.”

Among other things, it uses data from the Facebook Pixel and allows you to track the activity on your website so that you can use it to define your re marketing lists and ensure optimum conversions for your Facebook ad campaigns.

As evident from the description, it can also track data from app and offline conversions – data which you can then use to enhance your targeting and conversion.

So, what does the Events Manager tool look like?

How can you use it to your advantage?

Well, the tool essentially has these sections:

• Data Sources – In this section, pick where your data is coming from. View, manage, and add data sources.
  • Pixels – The pixel tracks your website activity and tells you whether your ads resulted in conversion on your site, as well as the actions people take on your site among other things.
  • Offline Events – Track your offline results; i.e., whether your ads resulted in traffic (literally!) to your brick and mortar store.
  • App Events –Monitor and track the actions people are taking on your site and use the data to drive more conversions.

• Custom Conversions – Create custom events by adding unique rules and parameters to track consumers’ behavior and activity.

• Partner Integrations – Integrate partners for customer purchases, interactions, and management.

Luckily for you, we have discussed each of these sections in a great deal of detail to address any questions you may have.

Check out the following blog posts and learn everything there is to know about Facebook Events Manager:

Getting Started With The Events In Facebook Events Manager

The most powerful section in Facebook Business Manager: Events Manager

d. Audience Insights

If you have even a little bit of experience with advertising, you know that you can get nowhere without a perfectly defined audience.

You can have the best message, the most creative copy to get it across, and graphics that would wow the entire world – but if you aren’t targeting the right demographic with these messages, there really is no point.

And that is where Audience Insights comes into the picture.

But what exactly does this tool do?

Well, to put it in simple terms, it is an analytics tool within Facebook Ads Manager that helps you better understand your audience, in turn assisting you with the targeting of your ads.

Before you start off, you likely know your ideal customer’s age, their gender, marital status, education, career interests, and so on. In other words, you’ve got the basics covered.

But do you really know what their interests are?

Do you know what they like or dislike?

Do you know what kind of pages they like on Facebook and the kinds of interactions they have with posts on the platform?

All these elements play a massive role in you:

1. Understanding who your audience is, and
2. Tailoring your message to reach them more effectively.

So, how does the tool work?

Well, you specify and study your target audience on the basis of some characteristics, namely:

• Demographics

• Location

• Age and gender

• Interests

• Connections

• Advance characteristics (e.g. education, work, life events, etc.)

You can understand their likes, gain an understanding of language and location specifics, and the activities they enjoy.

The best part?

You can save the audience you end up creating in Facebook Ads Manager and use them when you actually start creating your ads.

Learn all about the tool and how to use it in this blog post:

Leveraging Facebook Audience Insights in 2020 and beyond

e. Creative Hub

Creative Hub is an extremely helpful tool that lets you play around with how your ad looks before you even run it.

Why do need that?

Let’s break this down.

What are the most important elements of a Facebook ad (from a visual point of view)?

• Graphics (whether these are in the form of a photo or many, GIF, video, or any other options under the Sun)

• Ad copy (the headline, description, and caption)

• Format (are you going for a simple ad with one image or a carousel or collection ad?)

Creative Hub lets you put all these elements together and get a preview of the end product.

Here’s an example:

Once you see what the target audience will see, you will be able to decide whether the ad is likely to be effective.

You could change the image, edit the copy, even go for a completely different format – it is a dream come true for anyone responsible for running effective Facebook ads.

Here are some of the benefits of using the tool:

• Create Facebook ad mockups (which we just discussed in detail).

• View what the ad would look like on Desktop and Mobile.

• Create ad mockups for Instagram (and view them in the app too!).

• Ensure you are using images that will run AND be effective.

• Try out a number of different ad formats (namely: photo, video, carousel, collection, among many others).

• Work with other teammates for creative galore.

• Share ad mockups with higher-ups, clients, etc., and get feedback.

• Learn from big businesses and how they ran successful ad campaigns in the past.

Who needs it?

• Creative manager

• Marketing manager

• Digital marketing agency owner

• Small- to medium-sized business owner

This list can go on, but you get the point.

A great resource for your social advertising needs, Creative Manager is a must try.

Wrapping it Up

Running ad campaigns and managing all your marketing efforts on Facebook (and Instagram) as a newbie can be challenging.

We aren’t going to deny that.

But you don’t need to make it harder on yourself than it already is.

And we want to help make it easier for you to find your way around the Facebook Ads Manager and Facebook Business Manager tools.

If you are unclear about something or have any questions, let us know in the comments and we will get back to you.

In the meantime – here’s to you making your mark in the world of Facebook advertising and marketing! Best of luck!

The post Navigating Facebook Ads Manager and Business Manager – A Complete Guide appeared first on Canz Marketing.

What is the most happening thing in the Marketing world?

Talk about right now, and the most obvious answer would be CORONAVIRUS.

Too bad, we had to deal with such a cunning virus that affected every walk of life, including businesses, all types of them!

However, once the pandemic is a remote story (heck yes! we’re hopeful we’d make it through, soon), some marketers might suggest Facebook Events Manager.

Happening or not – we figured, most people find it exceptionally challenging to grasp the whole concept or get it to work for them.

For all of such learning enthusiasts out there, we have got good news:

Here’s everything about the Facebook Events Manager – easified.

Lets go.

Everything about Facebook Events Manager, you need to know!

What is Facebook Events Manager?

This is Events Manager at a glance:

As Facebook explains within the Business Manager, here’s what you are capable of doing with your Events Manager:

Connect, view, manage and troubleshoot data from your website or app or offline interactions.

There are 5 versatile sections under the events manager (and in it), viz:

1. Pixels
2. Offline Events
3. App Events
4. Custom Conversions
5. Partner Integrations

And we’d touch each one of, covering what each one is capable of. 

Let’s start with where and how to start:

How Do I Reach the tool?

There are 2 simple ways to leverage the Events Manager tool in the Facebook Business Manager:

1. The longer route.

• To get to the Facebook Business Events Manager, sign in to your Facebook Business Manager account.
• Click on the *Business Manager* right next to the Facebook symbol on the top left. 
• As you’d see the drop-down menu, you’d find the *Events Manager* right in the third column. 

2. The shorter route.Alternatively, use the following link to land at the Events Manager directly:

 business.facebook.com/events_manager

What does Facebook Events Manager do?

The list is not short.

So, bear with us and keep learning every step of the way (challenge?)

Once you are inside the Business Manager, here’s what your screen should look like if you are doing it for the first time.

Let us dig into what is this all, and what does it really do?

1- Ad Account selection:

On the extreme left side, on the top, you can pick your ad account.

2- Ad Creation

On your extreme right of the screen, you are offered the shortcut to ads manager by clicking on the *Create Ad* button.

3- Data Source Selection

Right under the ad accounts, you have the *Data Sources* option. As self-explanatory as it could be, pick where your data is coming from.

Following are your options:

Facebook Pixel: Track Website Activities

• • With the help of Facebook pixel, you can track if any of your ads are resulting in conversion on the website or not. 
  • You can track what actions are your ads resulting in the most after your ad’s targets land on the website.
  • With the help of that data, you can optimize your ads and thus have your acquisitions at a lower cost.
  • You can also create the *lookalikes* of the tracked conversions.

Facebook Pixel is equally useful and applicable to your desktop and mobile-optimized websites.

Learn more about testing for optimized performance here.

Offline Events: measure real-world results

• • When you have a brick and mortar store, you need to track how many people come to your store and purchase something seeing any of your Facebook Ads. Offline events tracking helps you measure the offline results from your ads.

Now, that’s one cool feature you just read about.

• • Now that you have a custom audience of the people who purchased from your offline store, you can create a lookalike of this audience to reach a broader yet more accurate audience.
  • All it requires is to upload your offline data on Facebook. The Facebook Business Manager can take it from there in a few clicks.
    

Win at audience creation with our stellar guide on the Audience Insights tool in the business manager.

Offline Events tracking works with CRMs, points of sales, and internal systems.

App events: Measure app events and outcomes

• • With the help of App events, you can track what actions are the visitors taking on your website. 
  • With that information, you can measure if your results are revenue-drivers or revenue sinkers.
  • Now that you know the results, you can make changes to adjust the actions being taken on the website.
  • Also, with the conversions data, you know exactly who are the people that are converting.
  • Also, you can create lookalikes of the people that are converting to reach more extensive grounds and convert even more in a cost-effective manner.

Offline events are workable with iOS Apps and Android apps, both. 

To get started with any of these features, click on *Get started*. Alternatively, you have these three and two more sections right under *Events Manager* on the Business Manager drop-down menu.

Search data Sources

• If you already have these events ready to produce results, head to the search section right next to the *Data Sources* column.
  • You can use an event’s search name or ID to find more details.
  • Alternatively, you can pick an event from the drop-down menu right next to the search bar. The options are none other than:
    • Facebook pixels
    • Offline Events set
    • App events
    • And of course All data sources 

Stats by Time duration

Right under that green button is the drop-down menu to pick the time window you want to view the ads for.

The default value is set to one week while you can extend it to as much as 14 days or 30 days or shrink the window to as little as one day (today or yesterday).

Add new data source

Right under the column on the extreme left, featuring Data sources, custom conversion, and partner integrations, you have the option to create and add the new data source directly.

4- Custom Conversions

Before looking at the screen and awaiting details, we must first understand what an event is and the difference between the custom and standard events.

The event is any action taken on your website. Facebook divides the events mainly as:

• Custom conversion and 
• Standard event.

Here’s how Facebook explains both the type of events:

Here’s what you can do once you are at the custom conversion in the Events Manager:

You can create a custom event by adding rules and parameters to it.

We’ll shortly go over how to do that!

• You can learn from these conversions about the customer’s behavior and what products on the website, app, or offline store are drawing that behavior.
• Once you track the conversions and related details, you can optimize your results further.
• Once you have a custom conversion set up, you can use this conversion data for other ads.

Filter

There are several filters that you can apply to look for the custom conversion that you are interested in. These include:

• By name or ID
• By data source
  • Facebook pixels
  • Offline events sets
  • App events
  • All data sources
• By account
  • All accounts
  • An Individual account you choose to pick 

Share

The events manager also allows you to share a custom conversion. To do so, you’d have to go to the *business settings* and allow permissions to whomever you choose.

Read more about Business Manager settings here and Ads Manager settings here.

Create a Custom Conversion

When you have everything it takes to create a custom conversion, click on *Create Custom Conversion* to get started. 

We’d touch that part shortly, so bear with us.

Custom Audience

If you already have some data (converting audience), create a custom audience right here if you do not want to go to the audience section.

5- Partner Integrations

Here’s the thing:

Facebook has a long list of partners that do not require pixel editing. Instead, you can directly integrate these partners for customer’s purchases, interactions, and management. 

Here’s are the categories for the partner integrations:

• E-commerce
• Website platform
• Offline conversions
• CRM and marketing software
• Tag management
• Mobile platforms

Here’s a brief introduction to the Facebook Partner integrations.

Read more about winning at E-commerce with Facebook Commerce Manager, here.

Search

• You can directly search for a partner platform in the search bar at the top.
• Or you can search by the (above mentioned) categories.

If you do not find the partner you are looking for in the above lists, you request Facebook to add that in the lists.

Events Manager Down (DONE!). What next?

Now you know the features and the function so the Facebook Events Manager.

Is that enough to rock the world of marketing?

Unfortunately, not quite!

The real work is coming up next – getting Facebook events manager to work

So, next in line should be practical…

Yeah, the most powerful section in Facebook business Manager, would not pair well with weak understanding or little use. And good results call for better practice.

And we’d be helping you set up the table for your practical and guide you through the way in the next post on getting the Events Manager to work for you.

Oh, and if you are into learning more of the Business Manager tools, you definitely need to check the following:

A complete guide on Facebook Attribution Tool

Facebook Business Manager Analytics

Does your business need the Creative Hub?

Facebook Business Manager – Ads Reporting

What are Facebook Business Manager Assets? 

Feel free to drop us a line and get in contact with experts from Canz Marketing – the leading Digital Marketing Agency in California.

Happy reading

The post The Most Powerful Section in Facebook Business Manager: Events Manager appeared first on Canz Marketing.

The Business settings menu has four major sections:

• User permissions
• Business assets
• Business account
• More

We will talk about all of these in detail – let’s get started!

But before that, how do you get to the Business Manager Settings page?

That’s quite simple.

Firstly, go to your Facebook Business Manager Account.

Next, you can simply click on Business Settings in the menu of the left-hand side of the page. You can also click on the drop-down menu in the top left-hand corner of the page and go to Business Settings from there.

You will then be led to a page that looks something like this:

The menu on the left gives you access to all the settings you can play around with to get the perfect fit for you.

Let’s begin!

Business Manager Settings – User Permissions

We start off with the first section in the Business Settings menu on the left.

There are three tabs in this section:

• People
• Partners
• Requests

Let’s take a look at each of them in detail

People

In this section, you will a list of all the team members that help run the business manager account.

When you click on a particular person’s name, details about the assets they can access, as well as their permissions appear on the right side of the page.

The first thing you can do on this page is to add or remove people from the team.

To add someone, simply click on the Add button above the list of people. The following menu will appear.

Simply add the email address of the person in question and assign them your desired roles and permissions. Once you’re done, click on Next to save the changes.

To remove a team member, on the other hand, click on their name. Then click on the Remove button on the top right-hand side of the page and confirm your choice in the pop-up that will appear.

If you want to change view or change the permissions a team member has with regard to a particular asset, click on the asset. Make the changes in the menu that appears.

If you want to give them access to another asset, click on the Add Asset button. In the pop-up that appears, add the asset you want them to help manage.

This can be a page, an ad account, a catalog, or an app. Make a wise choice and only add people to these accounts that you trust and that you believe will bring value to the business.

Similarly, if you want to change the Business Manager role and Financial Role of a team mate, you can do it by clicking on the edit button and making the changes.

Partners

Often, you don’t work solo – you work with a team of people from different organizations such as an ad agency.

If you have a third party running a Facebook ad campaign for you, for example, you need to give then access to that ad account. This section is where you do that.

To add a representative of the ad agency, for example, click on the Add button under Partner to share assets with.

In the pop-up that appears, you will be able to add the partners, give them access to an asset, and assign them permissions.

Note:

Only an admin can add a partner. Also, the individual being added needs to have a business account, and you need to have their Business ID.

If, instead, you are an agency that need access to the assets of a business you are providing your services to, for example, you can click on the Add button under Partner to request assets from.

Get more information about how to do that here.

Requests

This section is basically as extension of the previous one.

Here is what you can find in each of the three tabs on this page:

• Received: When someone requests access to your page or any other assets of your business, the request appear on this page.

You can then

• • Approve the request – give them access
  • Deny the request – refuse to give them access
  • Modify the request – give them access but only to some assets, not all of the ones requested.
• Sent: This section contains a list of the assets to which you have requested access. You can check the status by clicking on the asset. You also have the option of cancelling the request.
• Invitations: This section contains a list of all invitations your team members have sent to other people for them to gain access to certain assets of your business. All details, including who sent the invitation, who it was sent to, the kinds of permissions they would have, and so on are mentioned here.

Business Manager Settings – Business Assets

Now we come to the actual assets of the Facebook Business Manager Account.

In this section of Business Settings page, you can look into:

• Accounts
• Data Sources
• Integrations
• Business Asset Groups

Accounts

Within the Accounts section, there are various kind of assets you can choose appropriate settings for. Let’s go through them one by one.

Pages

Here, you can see a list of all the pages your business owns.

When you click on a certain page, you can view information about the team members who run the page, as well as the partners who have access to it. Clicking on a team member’s name allows you to modify their permissions, as well as remove them from the team.

You can add more teammate by clicking on the Add People and Assign Partners buttons visible in the image.

The process to do this is the same as we have discussed above.

You can also delete a page by clicking on the Remove button in the top right-hand corner of the page.

Ad Accounts

Next is a list of the ad accounts your business has.

This list contains accounts your business owns, as well as accounts owned by other people that your business has access to, among others.

You can choose which category of accounts you want to see by clicking on the Filter By… drop-down menu and selecting the preferred option (from among Advertising for self, Advertising for partner, Owned by self, Owned by partner, Active Disabled, Closed)

When you click on a particular ad account, you can view the people of your team who have access to that account, partners who have the same access, as well as their permissions.

Clicking on a particular person’s name allows you to change their permissions or take away their access as far as that ad account is concerned.

You can also view other assets that the account is connected to.

To add a team member, partner, or asset, simply click on the Add People, Assign Partners, Add Assets buttons respectively. The process to do that is the same as we have already discussed.

You also have the option to Deactivate or Edit information about an account by clicking on the respective button in the top right-hand corner of the page.

Lastly, you can open up the ad account in Facebook Ads Manager to study it in detail by clicking on the Open in Ads Manager button.

Apps

If you had added any Facebook apps to your business manager, they will appear here. You can add and manage all apps in this section.

You can also request access to an app that your business doesn’t own.

For each app, you can view, modify, add, and remove:

• Roles (Administrators, Developers, Testers, Insight Users)
• People
• Test Users

Instagram Accounts

Any Instagram accounts that your business owns are visible here.

Clicking on an Instagram account shows you any Partners who have access to the Instagram account, as well as any other assets that are linked to the account.

For each account, you can Assign Partners or Add Assets by clicking on the respective buttons and following the on-screen instructions.

In this section, you can add an Instagram account to Business Manager by clicking on the Add button in the left column.

You can also delete an Instagram account by clicking on the Remove button in the top right-hand corner of the page.

Line of Business

All of your Lines of Business, which you created in Attribution, are then listed on the left side of the page.

By clicking on a particular line of business, you can view all the related information, as well as take specific action. This could include adding people, assigning partners, or adding assets by clicking on the relevant buttons on the page and following the on-screen instructions.

By clicking on a particular person or asset, you can modify their details, as well as remove them if that is what is required.

Data Sources

This section contains various data sources that are a part of your business account. These data sources basically track the action of visitors to your website, as well as your mobile app and store.

In the data sources section, of the Business Settings page, you can see a number of data sources:

Within each of these categories, you can

• Add a data source
• Delete a data source
• Modify the permissions associated with a Data Source

Leads Access

From this section of the Facebook Business Settings menu, you can control which team members, partners, or CRM have access to download your leads.

Before you can do that, however, you will need to enable Leads Access Manager. To do that, simply click on Leads Access under Integrations, and then select Customize Access in the pop-up that appears.

As a result, leads access permission will be given to all the admins and CRMs currently associated with the page. Any people or CRMS added later will have to manually be assigned permissions.

You will also be able to assign and remove access as far as your leads are concerned from this section. Just click on the “funnel” icon for Leads Access.

Under Assigned People and Partners, you will be able to view lists of people, partners, and CRMs who have access to your leads. In each of these lists, you will have the option to Assign Access and Remove Access as you wish.

If you want to go back to your original settings, all you need to do is to click on the “funnel” icon and click Restore Default Access for the desired page. In this way, all the admins of the page (people and partners) will get access once again and the other roles will lose access.

You can find detailed information about this section here.

Business Asset Group

You have the option of organizing the assets of your business by creating groups for them.

Creating this asset group is easy.

Just click on the Create Business Asset Group and follow the instructions on the screen.

You will be asked to insert a Project Name. Next, add the Assets you’d like to make part of the group (you can choose from among Ad Accounts, Pages, Instagram Accounts, Pixels, Offline Events, Apps, Catalogs, and Custom conversions).

After that, you will add members of your team to the group and assign them the relevant permissions.

Once the group is created, you can add and remove people and assets as and when needed, as well as modify permissions based on your needs.

Business Manager Settings – Business Account

Now we come to the third core section of the Business Settings page – Business Account.

Business Info

The first sub-section here is Business Info.

It is here that you can change the core information related to your Facebook Business Account.

• To change the Business Account name and primary page, click on the Edit button next to the business name. Make the changes in the pop-up that appears.

• To edit the address and contact information, click on the subsequent Edit button and make the changes before you click Save.

• In Business Options, you select who requires Two-Factor Authentication when signing into their accounts. Simply select your preferred option from the drop-down menu.

You can also allow people to take actions and receive notifications from the page AND from Business Manager (or not allow it)!

• The last section, My Info, is where you can change your personal information, including your name and your email address. This is also where you can your role and the page by clicking on the “Leave ___” button on the top of the section.

You can also choose whether you can take actions and receive notifications from the page AND from Business Manager or not.

Payment Methods

This is pretty much self-explanatory – here, you can add the payment methods you would like to use when carrying out the operations of your business.

Just click on Add Payment Method and add the details in the pop-up that appears.

Security Center

In the Security Center, you can do three things:

• • You can set up two-factor authentication for your Business Manager account. Just click on Set Up and choose who you would like to set up authentication for. You can also edit the settings, here, related to which security features you want to implement (e.g., getting an SMS or getting a code).
  • You can add a Back-up Admin who can help you get back into your account if you ever get locked out. Just click on the Add button and follow the instructions on the screen to add the admin, assign permissions, and so on.
  • You can verify your business so that people can trust you, knowing they’re interacting with a registered, legal business. The details of verifying your business can be found here.

Notification settings

Under Notification settings, you basically have the ability to choose which notifications you want to receive and which ones you don’t.

The settings you choose here do not affect anyone other than yourself in the business.

You can choose your notification settings related to the following categories:

• Business updates
• Pages
• Ad accounts
• WhatsApp accounts
• Catalogs
• Pixels
• Apps

Business Manager Settings – More

Brand Safety

From the Brand Safety section, you can manage your domains, as well as your block lists. This helps you choose the platforms where your content appears, and in what forms.

You can

• Add your Domains for domain verification. Learn more about brand safety and domain verification here.
• Manage Block Lists – add and edit block lists, see where ads could appear, and see where ads have appeared. Read more about block lists here.

Registrations

This section only applies to you if you have any news pages affiliated with your business that you would like to register.

Facebook provides detailed guidelines for the registration of these pages – they can be found here.

Wrapping up

By this point, you must have a much clearer understanding of all the different factors you can control from the Facebook Business Manager Settings page.

The individual decisions regarding the settings you choose are in your hands – you understand your business best and can make decisions that are likely to help you best meet your end goals.

Godspeed!

The post Business Manager Settings – Taking charge of Facebook Business Manager appeared first on Canz Marketing.

But that’s not all it does – Facebook also helps ecommerce businesses sell their products and services online.

Here is a list of How and Why you should use Facebook Commerce Manager for your e commerce business.

Let’s look at the WHY first:

Why Should I Use Facebook For My E Commerce Business Activities?

Online selling has become an essential part of the game for business owners. 2018 saw a whopping 1.8 billion digital buyers around the world, according to Statista. That is approximately 21.6% of the world’s population.

And this number is only likely to increase.

Selling online, thus, is bound to turn things around for your business. And just having an e commerce website won’t cut it – you need to explore additional avenues to reach your audience too.

And one such avenue is Facebook.

This social media giant wants businesses to fully leverage the power of the platform when it comes to e commerce.

Whether it is Facebook advertising through highly targeted Facebook ads for ecommerce business or Instagram promotion through Instagram ads, the platform helps you reach people who may be interested in your products.

But with the Commerce Manager tool within the Facebook Business Manager app, you can go beyond a Facebook ad campaign and use the platform to effectively sell to your customers – literally!

So, what is Facebook Commerce Manager?

More importantly,

Why Do You Need Commerce Manager?

The short story: The Commerce Manager tool lets you manage all your Facebook e commerce efforts with ease.

The long story:

If you are an online e commerce business, you know that there is a lot more hassle than meets the eye originally.

From finding and reaching customers to managing inventory, payment, and delivery, there are many aspects that need to be taken care of.

The set of tools that you will come to know as Commerce Manager allow you to stay on top of all of these operations in one place.

Who Needs Commerce Manager For E Commerce?

Are you a large e commerce business that uses Shopify stores for the management of your inventory and orders on Marketplace, Instagram, or Facebook page shops?

Or are you a small local business owner who runs a Facebook business page shop to reach your customers?

Whether you fall into these categories or anything between them and beyond, Commerce Manager can help you streamline your operations. You can go from a haphazard array of activities to well-managed operations for your business that will only benefit you in the long run.

What Exactly Can An ECommerce Business do with Facebook Commerce Manager?

This tool within Facebook Ads Manager is a dream for an online merchant.

As we have mentioned before, it helps you carry out all your Facebook business activities that involve selling your products and services from one place.

Want more specific details?

Here is a list of all the things you have control over when you have Commerce Manager on your side:

• Learn all about your customers and how useful your products or services are for them. (You can also use Facebook Audience Insights to learn more about your target audience)

• Just having a Facebook Business Account isn’t enough. Even the most seasoned of business owners need help every now and then to enhance their sales. Facebook Commerce Manager lets you do that and more

• Allow your customers to browse your range of products and/or services so they can learn all about what you have to offer them

• Give your consumers not only the ability to learn all about your products, but the option to buy them directly from Facebook

• View and manage all your past and current orders in one place, without any hassle

• Buying online can sometimes be daunting. With Commerce Manager, however, you can provide consumers with what Facebook refers to as Purchase Protection. This gives them peace of mind by making sure they are protected in case they don’t receive their order, their order is damaged, they receive something different from what they ordered, or they want a refund. Learn all about Facebook’s Purchase Policies here

• Run your e commerce operations with your entire team. In Commerce Manager within Facebook Business Manager, you can assign various roles and permissions to different members of your team. After all, a team effort is what gets the job done

• You don’t need a separate tool to manage your finances – you can get all such information and reports within Commerce Manager so that you always remain on top of your finances

• Get in touch with your customers directly through the Commerce Manager tool for more streamlined operations

How Does Facebook Commerce Manager Work?

Now that we have the what’s and the why’s out of the way, let’s move on to the HOW of this Facebook Commerce guide so you can learn how to use the tool.

Before you can get started, you need to set up a Facebook Commerce Manager account for your business. Do note that the tool is currently only available for businesses in the US.

Step 1:

First of all, go to Commerce Manager by clicking on this link:

www.facebook.com/commerce_manager

Click on the Start Selling button and follow the step-by-step instructions on the screen to set up your account.

NOTE:

• If you want to sell on your Facebook page, you have to make sure that your business operations comply with Facebook’s Merchant Policies, as well as their Commerce Policies

• Selling on Instagram is a little different. Before you can start doing that, you need to make sure your Instagram account is approved. For more details on that, click here. You will also have to add the relevant Instagram account in Facebook Business Manager if you run more than one

• If you want to sell on Marketplace, you need to ensure your eligibility to list retail inventory

Step 2:

Once you have set the tool up, the next step is to choose the channel where you want to sell.

Step 3:

Next, you have to set up the checkout options.

1. First off, you need to link your business accounts.

To do this, on the Sell on Facebook page, you will need to click on the Set Up button. Now you will have to follow the instructions on the screen to add all the required details.

These steps include:

• Specifying whether you have a US bank account or you are based in the US

• Naming your commerce account

• Linking your sales channel (if you chose Facebook as the channel you want to sell on in the previous step, link your Facebook page; if you chose Instagram, link your Instagram account)

• Linking a catalog, although this step can be skipped; you can always add a catalog later if you don’t currently have one

2. Add your shipping options and return policies. Details about the requirements you must follow can be found here

3. Set up your payout information

Here, you have to:

• Add the business address you use for payouts

• Choose which states you want to carry out your sales operations in. You will also need to specify tax registration numbers for each of these states

• Add information about your business, as well as tax information

• Add information about your bank account

Step 4:

Assign roles and permissions to your teammates who will help you leverage the power of Commerce Manager for your operations.

These are the permissions that are available to you:

• View basic details
• Manage chargebacks
• View performance
• Manage orders
• Edit settings
• View finances
• Edit finances
• Manage commerce account

Learn all about what each of these permissions entails here.

And that’s it – with that, your Facebook Commerce Manager is set up!

When you’re done setting up the tool for use, Facebook will ask you to prove your identity for security purposes. You will not receive any payouts until you complete this step.

Details of how you can confirm your identity can be found here.

Now that you’re all set up, let’s go through the tabs you will see in the tool.

Navigating Facebook Commerce Manager For E Commerce Operations

There are a number of tabs that will let you do different things in Commerce Manager.

Let’s take a look at them.

• Home

Just like in Facebook Ads Manager app home, you will be able to see an overview of all your activities in Commerce Manager in this tab.

• Orders

All of the orders will be present in this tab. This includes orders that are pending, those that are awaiting shipping, and the ones that have been completely processed. You can view and manage the orders in bulk, or you can deal with them individually.

Click here for more information regarding dealing with the orders you receive.

• Inventory

You will be able to stay on top of your inventory through Catalog Manager. You will also have the option of adding or removing products here.

• Payouts

This is where you will be able to view all your finance- and tax-related information, including that of payouts.

• Tax

You will find your tax information here, as well as some shipping information. Facebook also provides you with a tax calculator that can be accessed from this tab.

• Disputes

Customers may occasionally have complaints or other issues concerning orders may arise – you can see and deal with them in this tab.

• Insights

Remember how we said Commerce Manager not only helps you sell but also enhance the way in which you sell? This is the tab where you make that happen. Using the overview of activities and sales visible in this section, as well as the tips Facebook provides to improve your operations, you can increase your sales.

• Settings

The settings tab, as is evident by the name, lets you adjust your preferences when it comes to using the tools. You can add and edit information here, as and when you need.

• Account Health

Your account health is determined by the way customers view you – this can be seen here in the form of reviews, performance, and the way in which consumers rate your products.

• Education

The sole purpose of this tab is to educate you about your responsibilities as a seller, as well as help you run the tool better. You can also access answers to FAQs so that you are fully aware of the ins and outs of the tool.

On top of that, you can also get direct help from Facebook. In this tab, click on the Contact Us button, explain your concerns, and send the message. A Facebook representative will reach out to you through your business email address.

Fulfilling E-commerce Orders Through Commerce Manager

Fulfilling the orders you receive is, in essence, a journey that takes you around the tool. The basic flow of this process goes something like this:

1. View and ship the order (Orders tab)
2. Mark it as shipped (Orders tab)
3. View payout information (Payouts tab)
4. Solve Disputes (Disputes tab)

Start Selling the Smart Way

You’ve used the Facebook/Instagram ads manager and Facebook ad accounts to advertise on the social media platforms.

You have used Creative Hub to draft the perfect Facebook ads for ecommerce.

Facebook page manager and Facebook Pixel are two of your most used tools.

Now it’s time to expand your horizons.

Use the Facebook Commerce Manager tool and ace social media selling like you didn’t know was possible.

With a few minor changes to your strategy for Facebook marketing, ecommerce can become your strength on the social platform in no time at all.

And as always, reach out to us if you have any trouble getting started!

The post How To Sell With Facebook Commerce Manager In 2020 appeared first on Canz Marketing.

Fb stocks recently fell.

Facebook MarketWatch confirms more than a 4% drop a few days back.

And the drop is attributed to a more surprising reason – the spread of the Corona Virus.

As disturbing as it is, it is startling how the virus is taking a toll on the technology now.

But one day, we hope that the news would be no more relevant, and Facebook assets would also be on the rise again.

Cheers to a Corona-virus free world!

However, while Facebook assets would be back on track for sure, these are not the assets we have gathered here to learn about.

Our point of concern springs and grows from Facebook Business Manager; Facebook Business manager Assets they are!

Where are Assets in Business Manager?

If you are following the series on Facebook Business Manager, you know where to head first.

If not, no rocket science here.

Just head to the left corner as you sign in to your business manager account. 

Click on the Business Manager Tab, and your treasure is right there; 4th column from the start, 2nd last if you start from the end.

What are Facebook Business Manager Assets?

Indeed a treasure, if you look closely into it. 

To learn the usage of this *Assets* tab in Business Manager, you need first to understand what the term refers to. 

Assets in Facebook’s jargon refer to the Facebook business accounts that you are handling, their ads, and ad components – such as images, any apps, pixels, product catalogs, and even your audiences.

When dealing with the assets tab in the business manager (from the main menu), you might find it slightly different.

Here’s what you can access directly and handle from the *Assets* tab in the Business Manager?

1- Audiences

2- Images

3- Catalogues

4- Shop Locations

5- Brand Safety

6- Videos

What does Facebook Business Manager offer in Assets?

Let’s dig into each of the assets and see the possibilities of growth they offer.

1- Audiences

What are the audiences in Facebook Business Manager?

When you are an advertiser, you advertise. Hopefully, we are all clear about this.

But the question is – to whom do you advertise?

To a small or large bunch of highly related people.

That small or large group of related people that care about your product or service and are interested in hearing more about it is your audience.

Exactly, the regular definition of the term *Audience* applies here too.

What are the Audience Options in Business Manager?

Facebook, like other Marketing platforms, has advanced in audiences because this is where the platform and the advertisers doom or boom for the most part.

So, on Facebook, you have the following audiences:

I- Custom Audience

What are Custom Audiences?

A custom audience on Facebook is basically a list of your existing customers that you feed to the platform.

Alternatively, you install Facebook Pixel on your website to track each sale.

Or, you use your own or Facebook’s resources to create a list of audiences that have taken a particular action. 

When you are creating Custom Audience from the list, for each customer, the list contains some information – such as name, email, address or phone number, etc. These are called identifiers.

When you provide the information to the platform, it converts it to code and saves it for future usage. This process is called *Hashing*.

But the question is – Why does the system need to feed on your audience list? What does it do with the list anyway? Why do you track sales and keep a record?

Keep reading to find out.

Why use Custom Audience?

There are many uses of custom audiences. For instance:

• While promoting a product, you don’t want to advertise it to your existing customers when they have already purchased it. With a list of existing customers for a product, you can ask Facebook not to show the ads to these customers from your list.
• When you want to upsell only to the customers that have purchased a particular product, the custom lists of the purchasers of that product come in handy.
• And you get to use them in attracting new audiences – keep reading to find out more.

And that’s not all. Options to use Custom Audiences are boundless.

How to Access an Existing Custom Audience?

*Audience* is the first in the list of your *Assets* in the Business Manager. Here’s how you can access your existing Custom Audiences.

It is a simple One-Step process. 

Click on *Audience* in the assets. You’d find yourself looking at ALL the audiences you have created so far.

To view all your existing custom, lookalike, and saved audiences, just scroll down the list. 

How to Create a Custom Audience?

1- If you want to create a new audience, click on the *Audiences* under the Assets. 

2- On the left of the screen on the same page (you saw in *accessing custom audience* step), you’d see *Create Audience*. Click on that.

3- You’d see a drop-down menu of different audiences. Click on *Custom Audience*

4- You’d see a list of options you can create a custom audience from. The options are to create a list of your own resources or from Facebook’s resources. For each case, Facebook would guide you on how to go about creating the audience.

If you are a new Business Manager user, you will find yourself looking at this screen instead:

Click on *Create A Custom Audience*, and you’d find yourself on the same track as the previous step. And again, Facebook would take care of you whether you want to create a custom audience from your own resources, including:

• Website
• Customer List
• App Activity
• Offline Activity

Even, if you want Facebook’s resources to create the custom audience, Facebook is there to get it done with:

• Video
• Instagram business profile
• Lead form
• Events
• Instant Experience
• Facebook Page

All you have to do is to choose the custom audience type, and Facebook would guide you exactly what to do. Enter the details Facebook asks you for, and you are already there.

II- Lookalike Audience

What is a Lookalike Audience?

A lookalike audience is an audience that is like an existing audience of yours that has taken a specific step or has shown interest in your product or services. 

Lookalikes are more likely to be interested in your products or services in that they have matching data points to your existing audiences who have shown interest in services/products.

Therefore, for creating a lookalike audience, you have to have a custom audience to create a new audience off of.

Why use a Lookalike Audience?

Custom Audiences can come in handy in several ways. For instance:

• You can use the lookalikes of the people who have added a product to the cart in the last 30 days. That way, you are likely to find people that Facebook considers an excellent match to take the same action (or more i.e., purchase).
• Lookalikes of the audience that have engaged with your Videos would be a vast audience to target for your video or engagement audience.
• You might want to create lookalikes of the existing customers for Facebook to find the people with matching attributes

How to Create a Lookalike Audience?

1- To create Lookalikes for the first time, click on *Audience* under the assets tab and click *Create a Lookalike Audience* on the next screen. 

If this is not your first time, clicking on the audiences tab would lead you to the list of existing audiences (view the images from Create a Custom Audience Section). Click on the scroll down menu saying *Create audience* and click on *Lookalike audience*.

2- Select a source Custom audience you want to create the lookalikes of.

3- Ad a location you want to limit the audience too.

4- Choose the audience size from 1% to 10% – with 1% having the highest number of matching data points while 10% with the least matching points.

At this point, you can create multiple lookalikes with different percentages for each (and split test them with the same offer and creatives to compare the results). For that, click on the drop-down saying *1* and pick up to *6* for creating lookalikes from the same source.

III- Saved Audience

What are Saved Audiences?

The saved audience is when you create a new audience – using Facebook’s location, age, gender, interest, behaviors, and other targeting options.

Why use Saved Audience?

When you are a new business or new to Facebook advertising, you might not have any custom audience (and lookalikes) in the beginning.

In this case, you’d have to create a new audience based on your understanding of your audience. The only option you have is to create a Saved audience.

How to Create a Saved Audience?

1- To create a Saved Audience, click on the Audience Section under the Assets Section.

2- Click on *Create a Saved Audience*. You’d find a pop-up menu in front of you that demands some information.

3- Give your audience a unique name that is easily identifiable in a long list of audiences.

4- You can add a Custom audience to your Saved audience as a part of your Saved audience as well as to exclude from it. 

To do that, create a new custom audience right from here or pick an existing one.

5- Add a location (or multiple) and pick the status of people concerning the location. Your options are people:

• living in or recently in this location
• recently in this location
• living in this location
• traveling in this location

You can also add locations in bulk.

6- Pick age, gender, and language/s based on your audience research.

Here is the best part. 

7- Detailed targeting is where you decide to make good use of your precious dollars or to run them down the drain – quite literally (though other targeting options are no less important here). 

That means you do not just randomly pick interests, demographics, and behavior but base your picks on your audience research. 

8- Pick your connection type. Here are your options:

• Facebook pages
  • People who like your page
  • Friends of people who like your page
  • Exclude people who like your page
• Apps
  • People who have used your app
  • Friends of people who have used your app
  • Exclude people who have used your app
• Events
  • People who have responded to your event
  • Exclude people who have already responded to your event
• Advanced Combination

9- Click on *Create Audience*. 

Alternatively, you can create this audience while creating an ad (at the adset level) and save it right there for future usage.  

2- Images

What does Image Section in Assets deal with?

When you click on *Business Manager* tab on the extreme left, click on the *Images* on the second position under assets, you land in the Assets Library.

If you are an old player of business manager, your images library looks something like this: 

You see, the library would keep all your uploaded, used, or unused images here – with the name you saved it with, image size, and the date of uploading the image. 

The Asset Library has two more tabs – shops and videos.

And we’ll discuss them both at the right time.

How to upload New images in the Images Library?

When you are new (that the odds are, if you are reading this), you need to know how to upload new images. 

While a direct way is to upload the image at the ad level during the campaign creation, there is another way too.

Upload the images here in the assets library.

Here’s how you do that:

1- Click on the *Images* in the assets. You’d land on this screen:

2- Click on *Upload Images* to see a pop-up asking you to upload the image.

3- Click on the *Select Image* and wait while the image is being uploaded.

As you see *Done* written on the pop-up, you’d see an image uploaded in the background. 

Congratulations on uploading your first image.

Now, while you are creating an ad campaign, you can directly use this image ad the ad-level from the images library.

So, you have prepared for a campaign beforehand and do not need to panic at the time of creating the ad as to what images to use and where to get them from.

How to add a label to your image?

1- If you check an image, you’d see previously dead buttons coming to life. One of them says ad *Add Label*. Click.

2- Ad a label (or many) each time by clicking *Create a new business label* that appears each time to begin to write.

3- Hit *Save*.

How to delete an Image?

1- Check the box before the image you want to delete.

2- Click on *Delete Image* right next to the *Add Label* button.

3- Tell Facebook that you know what you are doing and the repercussions. That calls for hitting *Continue*. If you are not ready to let go off the image right now, hit *Cancel*.

Congratulations! You have successfully seen us delete the first image we uploaded for you.

3- Catalogues

What is a Catalogue?

Facebook defines a Catalogue as the inventory of your sales products, along with the pricing and other product information.

“A Facebook catalog is a container that holds information about your inventory, such as images, prices, descriptions, and more.”

How do you create a Catalogue in Business Manager?

To create a catalog for your business, here’s what you need to do.

1- Log in to the Business Manager and click on the business manager tab on the extreme left.

2- Click on * catalogs* under the *Assets* section – third place if you are wondering.

3- You’ll enter Catalogue Manager, where you’d be asked to pick your business type to proceed.

Your options are:

• Ecommerce:
  • products.
• Travel: 
  • hotels and holiday properties
  • flights
  • destinations. 
• Property: 
  • home listings
• Auto: 
  • Vehicles

What this means is that either your business falls in one of these categories or you can not create the catalog. In the case of travel, you get to choose between 3 categories.

4- Next, you are asked to *configure your catalog settings*.

• Either you add your Product details or connect with your E-commerce platform (website, online store, etc.).
• Add your business (this might sound insane if you are doing the stuff for the first time and planning to handle your own business, only. But in the bigger perspective, when you are a marketing student planning to offer digital marketing services to multiple businesses, this would make complete sense).
• Give your catalog a relevant, relatable name.
• Hit *Create*.

You can always go to the previous page to change your category or cancel right here if you are not ready to create the catalog yet.

You can now view your catalog you just created (or all the other ones).

How to use catalogues?

Facebook recommends following uses of a catalog:

• Dynamic Ads
• Instagram Shopping
• Facebook Page Shop
• Ads to drive traffic

On the left column, there are options for you to:

• Diagnose and fix errors in your catalogs
• Ad more products
• View sources of your catalog
• Set up tracking
• Create ads to use catalogs in
• And handle all the other settings

4- Shop Locations

You might be running a chain of stores, restaurants, or any business that has multiple brick and mortar stores. 

If that is you, or you know one or want to run ads for one such business, this is the place for you.

The shop location is the option you find under the assets section in the business manager tab. 

Assuming you have a business page associated with the business manager already, you’d be looking at the following screen when clicking on *Shop Locations*:

1- To add multiple locations, you’d have to have one Facebook page that would be the online representative of your offline business. So, Facebook doesn’t want your business page to hold any location (and gives errors if you do). Give Facebook permission to remove the location and hit *Next*.

2- Now you are ready to start adding shops when you enter *Add Shops*.

3- Facebook asks you to add accurate information and start adding the stores. Hit *Add Stores* again.

4- Now, you have 3 options to pick from:

• Add the details of each shop manually
• Use a spreadsheet to extract the information of all the locations from automatically
• Connect to an existing page so Facebook can automatically extract all the information

Based on whatever option you pick, Facebook would take you from there on the journey of creating new shop locations in a short process.

And trust us, it is no brainer.

5- Brand Safety

In the brand’s safety overview, Facebook refers to community standards that every publisher is supposed to comply with.

With the brand safety tools that Facebook offers, you are offered more control over your ads.

How so?

Keep reading to find out.

Inventory filters offer you to choose the type of content that you want your ads to show along.

Blocklists permit you to block specific placements for your ads.

Publisher lists allow you to view the placements where your ads could appear – in a list form.

Publisher delivery reports are the reports of where your ads have been displayed in the last 30 days. The placements include Facebook in-stream videos, Instant Articles, and the Audience Network. 

6- Videos

The video section in the assets Library is the same as the images section (scroll up to number 2 again for a quick re-peek).

Just to sum up:

• You can add videos here to use them while creating an advert. 
• Each video is displayed with:
  • a video ID, 
  • name you saved it with with a video thumbnail, 
  • the views it has received in your ads, 
  • the total duration of the video 
  • and the date you added the video in the assets library (or directly to your ads) on.

And that is pretty much all from us for the ASSETS that Facebook Marketing offers with massive value.

What next? Your Turn!

So, when you know what the Business Manager Assets are capable of and valued at, get on your toes.

Make the best use of these assets to promote your business.

If you are stuck with the Marketing somewhere, book your FREE CONSULTATION with our experts now.

Are you ready to cash Facebook Assets? It is time to use the name of the platform for your business’s fame.

Up for further reading on Facebook Business Manager?

Here, we have a few useful resources:

Creating a Facebook Page for Business – An A-Z Guide

How To Create A Facebook Business Manager Account?

Creating Facebook Ad Accounts & getting them to work

How To Test And Learn In Facebook Business Manager?

Facebook Attribution Tool – A Complete Guide

What is Creative Hub? Does your business need it?

Leveraging Facebook Audience Insights in 2020 and beyond

Keeping Up with Facebook Business Manager Updates

Happy reading

The post What Are Facebook Business Manager Assets And How To Cash Them? appeared first on Canz Marketing.