Client Intro: A Dentist Facebook Ads Case Study. The client based in the United States needed help with Facebook Ads to generate Leads.

The Challenges

? Our dentist client did not have the kind of time to focus on his Google rank and SEO.

? He needed a simple solution for a quick fix as he was in a high-competition zone and was likely to lose business to competitors soon.

? The Facebook advertisement was the best fix we could offer in that situation.

? However, to compete well, we needed a free-hand with budget but the client had his concerns because of his past experience with another agency.

? We had to settle for a nominal budget for the first month. That puts more responsibility on our experts.

Our Strategy

☝️ The only thing we had to get done was to bring leads for the client in a months’ time.

☝️ We worked with the client to produce an audience persona to create new audiences.

☝️ We vigorously tested these audiences against the website visitors.

☝️ We created a lead magnet with a tempting *Limited time FREE CHECKUP* offer for the new and website-visitors-based audience.

☝️ We coupled our advertising with email retargeting.

☝️ We created a 7-day value-based lead nurturing email sequence for regular Leads before showing them the new offer ad.

☝️ The website visitors of *Need an appointment page?* were addressed separately in another retargeting ad sequence.

☝️ The results were overwhelming. The simple steps did not disappoint us and excited the client.

The Results

✔️ Our team tried to balance out the small budget with highly accurate targeting and email marketing efforts.

✔️ Their hard work surely paid off well and brought the client back with a big investment.

✔️ We brought the dentist client 193 leads only in the first month.

✔️ The conversion rate was way above his expectations i.e. 37%.

✔️ The offer we used in the lead magnet gave him a bit of extra work to handle for free but the conversion rate nullified that.

✔️ The Email Marketing nurture sequence AFTER the signup pushed people to convert even before the FREE CHECKUP.

✔️ We had a high CTR, CPC was $2.78 and CPL was $17.

✔️ The account was all in good shape now for our future use.

✔️ The client extended the contract, this time with additional services.

Client Intro: A real-estate agency based in the United States needed help with Facebook Ads and overall marketing.

The Challenges

? The client had a booming real estate business for 15+ years.

? They were using traditional marketing methods and had very strong referral systems in place.

? But in the last 6 months, before joining CANZ Marketing, they had experienced a sudden drop in leads, customers and overall business.

? They still had a good name in the industry but they did not have a strong digital presence.

? The website looked dated.

? There was no lead generation funnel in place on the site.

? They had very little to no content on the website.

? The site structure wasn’t SEO friendly at all.

? Their daily traffic was below 50

? They had been burnt by a so-called digital marketing consultant who basically did not do anything except for getting his paycheque.

? Getting them to invest in Facebook advertising was also a huge challenge

Our Strategy

☝️ From the initial audit insights, we realized that the digital presence and brand awareness are going to be the starting points for this client.

☝️ We started off with helping the client create tons of video content for social media

☝️ Then we ran the Golden Ads Strategy to start the brand awareness and engagement campaigns

☝️ The plan was to pair that with the Lead gen campaign at a later point
We wanted to give the client some quick-wins so he feels more confident working with us

☝️ Successfully helped the client to come up with 4 different Lead Magnets

☝️ With our help, the client created a whole Lead-flow and the funnel

☝️ Using their BIG offline name, we started running the Leadgen campaigns in the third week

☝️ We started off the Leadgen Campaigns with the Rapid Fire Testing Method

The Results

✔️ Within the next 3 weeks, we had garnered 349 new leads,

✔️ 7 new paid deals

✔️ 5 Winning ad creative assets and a winning audience formula

✔️ The CPL was less than $4

✔️ CPA was below $200

✔️ The client had 340+ leads in the funnel

✔️ All this happened within the first 8 weeks.

✔️ The Golden Ads Strategy produced huge engagement and retargeting audience on the side

Client Intro: A Subscription-based business Facebook Ads Case Study. Learn how we managed to bring in more than 1,200 leads for this subscription-based business using the Facebook Ads.

The Challenges

? The client had spent over £5K with no real data or results

? We only had 3 months initially to produce real results

? The client did not have any lead magnets

? There were no landing pages in place

? All the previous campaigns were turned off in a way that we couldn’t leverage those results

Our Strategy

☝️ We started off with an in-depth audit of the ad account and the website

☝️ Identified that in order to achieve real results we need to have a lead magnet

☝️ We worked with the client to come up with a suitable lead magnet

☝️ Then we started running that lead magnet using Lead Ads

☝️ Despite tremendous results in the first month, we were not satisfied with the Lead Quality

☝️ We build 2 different landing pages and started testing them

☝️ Using new ads creatives were also part of our strategy

The Results

✔️ The results skyrocketed in the very first month

✔️ CPL from Lead Ads was below £0.50

✔️ The conversion rate of leads to subscriptions wasn’t that great initially

✔️ The client was still happy as new customers were coming in from Email marketing

✔️ After we launched the landing pages, the CPL went up a little

✔️ However, the conversion rate skyrocketed this time and the client was converting at a better rate

✔️ Within the first 2.5 months, we generated over 1,200 leads

✔️ And the client was able to convert 192 leads into subscription-based customers.

Client Intro: A Crypto Event Digital marketing Case Study.

The Challenges

? This client had no prior experience of organizing events and didn’t have enough information for us to use in our marketing campaigns

? Facebook & Google had banned Crypto advertising right after onboarding this client making it a challenge to still run the ads and get the results

? The major speakers for the conference were not confirmed and we couldn’t use their names in the marketing campaigns

? The client wasn’t accepting Crypto payments to buy a ticket for a crypto conference