Client Intro: Email Marketing Case Study for a Services Business in Arizona. Learn how we generated hundreds of 5-star reviews for a services business via email marketing.

The Email Marketing Challenges

? We had two un-engaged email lists

? The customer email list had 13K contacts and Leads email list had only 1,500 contacts.

? People on both the lists had not received an email in 10 months.

? There was no email automation set up in the place

? The client wanted immediate results.

Our Strategy

☝️ Based on the number of contacts in the customer email list, we decided to use that first.

☝️ Now, these people had already used our client’s services, and most of the time, it is a one-time service. So these people couldn’t be repeat buyers

☝️ With this in mind, we decided to use the customer email list to get more reviews for our client on Google, Yelp, and Trustpilot.

☝️ We created a Review Email Sequence and started sending it out in batches.

The Results

✔️ We launched the Review Email Sequence to 5,000 contacts initially.

✔️ Within the first 24 hours, we got 54 new, unsolicited, genuine reviews on Google alone!

✔️ We bagged 19 reviews on Yelp and Trustpilot in the first 24 hours. Boom!

✔️ The results didn’t slow down until the 3rd day, and we got over a hundred reviews in total with just one email.

✔️ Email open rate on the first email was 35% along with a CTR of 7.21%

✔️ We didn’t stop there and had automation in place.

✔️ People who had opened the email but didn’t review were sent a follow-up email

✔️ The contacts who had not opened the email at all were sent a separate email follow up.

✔️ The email open rate on the 2nd email was 68.09% with 8.04% CTR.

✔️ People who had opened the email clicked the links, and didn’t submit the review were followed up with a separate email

✔️ By the end of our Review Email Sequence, we bagged 159 reviews in total on Google, Yelp, and Trustpilot.

Client Intro: A Beauty Products Ecommerce Store Facebook Ads Case Study. A beauty products E-com store in NYC needed Digital Marketing Services to increase Sales. Learn how we turned around things for them.

The Challenges

? The client had been burned by another agency

? The previous agency spent $10K on Facebook ads without real results

? We did not have any landing pages or offers to work with

? The pixel data was all messed up as the agency was using their own pixel instead of client’s pixel

? We had 45 days to prove ourselves – the client was cautious after having burned in the past

Our Strategy

☝️ Complete pixel installation – we couldn’t afford losing data

☝️ We worked with the client to come up with a Freemium Model

☝️ We identified 2 products to test for the freemium model

☝️ Created 4 different landing pages for Freemium strategy

☝️ Email marketing strategy for follow up

☝️ Retargeting funnel strategy

☝️ Audience strategy was based on competitors, interests, job titles and Lookalikes.

The Results

✔️ The results skyrocketed in the very first month

✔️ Free plus shipping cost per result was as low as $5.40

✔️ ROAS even for freemium products was in positive because of the shipping charges

✔️ 900+ purchases recorded after the first month

✔️ Cost per purchase for core products was below $8

✔️ ROAS for core products jumped to 10.64% just from Facebook ads

✔️ Email marketing conversion from a free product to core product was 37%

✔️ AOV was increased using bundle offers

Client Intro: A lawyer coach Email Marketing Case Study. A lawyer coach in San Jose, CA needed help with Email Marketing to grow leads, see below how we did it.

The Email Marketing Challenges

? The email list we had for this client was at least 8 months old

? The list was unengaged and the client had not sent an email to the list in six months

? The client did not have any valuable content that could have been used to nurture the leads

? The open rate for the past emails averaged less than one percent