Beauty Products

Client Intro: A Beauty Products Ecommerce Store Facebook Ads Case Study. A beauty products E-com store in NYC needed Digital Marketing Services to increase Sales. Learn how we turned around things for them.

The Challenges

? The client had been burned by another agency

? The previous agency spent $10K on Facebook ads without real results

? We did not have any landing pages or offers to work with

? The pixel data was all messed up as the agency was using their own pixel instead of client’s pixel

? We had 45 days to prove ourselves – the client was cautious after having burned in the past

Our Strategy

☝️ Complete pixel installation – we couldn’t afford losing data

☝️ We worked with the client to come up with a Freemium Model

☝️ We identified 2 products to test for the freemium model

☝️ Created 4 different landing pages for Freemium strategy

☝️ Email marketing strategy for follow up

☝️ Retargeting funnel strategy

☝️ Audience strategy was based on competitors, interests, job titles and Lookalikes.

The Results

✔️ The results skyrocketed in the very first month

✔️ Free plus shipping cost per result was as low as $5.40

✔️ ROAS even for freemium products was in positive because of the shipping charges

✔️ 900+ purchases recorded after the first month

✔️ Cost per purchase for core products was below $8

✔️ ROAS for core products jumped to 10.64% just from Facebook ads

✔️ Email marketing conversion from a free product to core product was 37%

✔️ AOV was increased using bundle offers