Facebook Ads for eCommerce: 7 Tips to Increase Sales
Keep reading to find out!
Not long ago, we all were accustomed to seeking commercial information through Television and print media only. The past decade has been a game-changer with respect to digital marketing and the evolution of social media platforms.
Facebook is one such social platform.
With over 2.8 billion active users across the globe, Facebook has become the right platform to get the most for businesses as well.
The question however is, how does that make Facebook relevant for businesses today? Well, that’s because two-thirds of all the users visit a Facebook business page every week.
This is a great chance for businesses to target their audience with the best possible strategies. After all, they can have the attention of 1.86 billion people on a single platform.
Would you call it wise not to invest the time and efforts in such a thriving business environment?
Of course not!
But, before a business directly jumps into creating a Facebook ad campaign, there’s a lot to learn. Therefore, in today’s blog post, we are targeting to straighten out the foundations of e-Commerce Facebook ads. In this post, you’ll read a bit about the types of eCommerce Facebook ads first, and then the tips to get business through them.
Here’s an exact breakdown of what we are talking about:
Let’s take a look at the types of Facebook ads first for eCommerce businesses.
Types of eCommerce Facebook Ads
Here are the most common Facebook eCommerce ads:
An image-based ad that defines the brand or product objective in the most catchy ways.
Video ads are dynamic ads that use videography to send the message across.
Through a carousel Facebook ad, you can add up to ten images or video ads with individual links for your target audience.
By selecting this type of ad, you choose to promote your brand visually. It opens the ad directly in the full-screen format.
The collection ads showcase multiple products in the instant experience format. The only difference between the two is the number of showcased products.
Now that we know the types of Facebook ads we can use for the eCommerce businesses, the next question is how to use these ads for our business.
For all the eCommerce Facebook ad types, there are certain tips to follow. Let’s see how we can get better sales through wisely implementing the tips:
7 Tips to Increase Sales Through eCommerce Facebook Ads
1. Choose images that get immediate attention
While you may be attracted to create text-based ads, the fact is that Facebook is a social platform where people like to see images. For this reason, it is crucial to use images that can get a better click-through rate.
Remember that you’re going to pay Facebook to run your ads. If you can’t get the desired attention, you are wasting money.
Here’s what you need to keep in mind when you’re making an image-based ad:
High-Quality Genuine Pictures
If you choose to capture real people with real feelings in a high-quality image, chances are higher that your target audience can connect with you better.
Now imagine seeing an ad that has no personal relevance. Will you click it?
Of course not!
The same rule applies to the Facebook eCommerce ads.
You need to give your audience a relevant image to click on.
Make sure to use high quality images that are not blurry or deceptive.
Demographic Image Targeting
You have to be keen on presenting the images.
If you’re targeting a Facebook customer segment that is only interested in baby products, you should not choose to present a male hunk model. That just doesn’t make sense. You see?
You need to pick images that make sense to the demographic segment you’re targeting.
Keep the images clutter-free
Make sure to keep the images clutter-free.
If you’re using images jammed with too many messages at a time, the possibility is that none of them will get through.
Besides that, always see a preview of what you’re going to present in front of your audience. If it is hard for you to understand, the chances are it will be hard for your targets to understand that as well.
Now that we know how to make effective use of pictures, let’s take a look at the effective use of catalogs:
2. Create Facebook Catalogs for Organizing Your Products Better
Facebook product catalogs are similar to the real-life catalogs you see in a brick-and-mortar world.
What else do they offer?
They organize the products better and give them a chance to skim through them for a better understanding of business offerings.
If you already have a Facebook business page, and you’re new to the Facebook advertisement, start with setting up your business manager.
Once you’re done with these two steps, the next step is going to the Commerce Manager and selecting the Create Catalogue option.
After that, you need to see the following things:
- If this is your first product catalogue, you’ll have to select the product category you’re going to sell in.
- If you’re a direct seller, you have to input all the product info into the catalogue.
- In case you’re partnering with another source, you’ll have to select Connect eCommerce Platform.
- Choose the type of account, either Business Manager Account or Personal account to establish which account the product catalogue belongs to.
- Add a name to the Product Catalogue.
- Create the Catalogue.
Read more about Commerce Manager here.
Let’s shift gears now and see how to target your current customers for repeat purchases:
3. Try to Sell More To Your Existing Customers
You must be operating your business in a certain category.
There are high chances of having more than one product in your business profile. However, even when you don’t have many products to sell, it is always a great idea to expand your business profile with time.
Facebook ads nurture businesses to sell more through cross-selling and up-selling.
Let’s first see what these terms mean:
Cross-selling is a marketing term that is used to describe selling additional items to a single customer. For example, many times you’ll come across related products when you make a purchase. That’s an attempt of marketers to make you purchase more in a category – or say, to systematize it.
Up-selling is similar to cross-selling, but here you sell more expensive items to your existing customers. It can also include selling add-ons for a sale you have already made.
You can choose cross-selling and up-selling ad campaigns on Facebook through Facebook Business Manager. What you need to do is to create catalogs that have high-relevance products categorized together.
Remember, you have to convince your target audience to invest more in your business, and that objective will only be met by offering products that your audience needs.
Let’s now make use of the lookalike audiences to increase sales.
4. Focus on the Audience that is Similar to Your Audience
The audience that is similar to your own target audience is known as the lookalike audience in the digital marketing world. The lookalike audience is specifically a crucial set of people to target because they can easily convert to your business.
Think about it.
You are a baby product seller who wants to extend Facebook’s reach. What is the easiest path to go? In the real world, you go for finding customers who have similar buying preferences as your existing customers.
You can do it through word of mouth marketing, referrals, or any such activity.
In the world of Facebook, you have an opportunity to directly set up a lookalike audience through the business manager account.
That option not only targets the local lookalike audiences, but also similar sets of people residing in different parts of the world.
You only need to target them carefully though.
Here’s another important tip to draw mass-sales:
5. Use Carousel and Collection Ads to Target More People At Once
As defined earlier, carousel and collection ads are a format of eCommerce Facebook ads that use many products to be displayed at the same time.
The carousel ads can either be in the image form, videos, or even text format ads. There are some aspects to take into consideration when you’re making a carousel ad.
Create a story through all the cards:
The carousel ads can either have a display of a single product in all the available ten cards or for multiple products. It is better to go for multiple products in a single ad to increase the reach of your business.
In order to maximize the conversion results, always make a story within the cards you’re displaying in the carousel ad. This will hook your customers to, keeping them looking at more.
Do not put similar images or videos in a carousel ad:
While image production and videography can be a tedious task, always go for variety when you’re displaying your product. If you showcase your product with different images (showing different product angles), there are more chances of the clicking customer to make a purchase.
Use only the number of cards you need to display:
Facebook gives an option of displaying ten images or videos in a single carousel ad, but it is not necessary to use all of the cards. You can always go for fewer cards if you’re sure of conveying the message in them.
Collection ads are quite similar to carousel ads, but they are specific to phones. Make sure to consider the image aspect ratio when you’re going for collection ads (they’re mostly used for eCommerce businesses, so you’re good to give them a try).
Other than the above-stated considerations, you’ll always need to entice your audience through catchy CTAs and descriptions that make sense to your customers.
No matter how well you perform in all areas, your copy can still make or break what you are doing.
So, how can you make your Ad copy highly converting?
6. Focus on the Ad Copy to Hook Your Audience
No matter how much we avoid it, in the business world, the content remains the king. You may have everything in place, but your ad copies are not catchy. The content you’re putting forward isn’t relevant for your audience. In this case, it will be extremely hard for you to garner sales.
Remember one thing:
You cannot sell everything to everyone, so you need to make sure that the copy is unique for every set of audience you’re targeting.
Here are some tips to have better Facebook ad copies:
Make a connection of your text copy with the visuals you create:
You cannot randomly put text across in your Facebook ad copies. It is essential to create a connection between the visuals and the text you’re putting together.
Do not clutter your copy with CTAs:
While it may seem very enticing to add more than one call to action in your ad copies, it is not recommended at all. You need to give a clear direction to your customer to make a purchase decision.
Do not confuse him!
Never go overboard with the text length:
Character limits are there for a reason. People do not like to read everything that displays on their screens.
So, always try to convey your message in the most concise way.
Be clear with how much your product costs:
There’s no need to hide the price of your product. Instead, clearly announce how much your product costs in the ad copy you create.
We have saved the best for the last.
Time for the most important tip for your Facebook’s eCommerce Ads: Vigorous A/B testing:
7. Always go for A/B Testing of eCommerce Facebook Ads
Facebook advertising provides the facility of A/B testing to a business owner like you. What exactly is A/B testing? It is a marketing method where you can test different variables of your business at different times.
We can easily say that this testing is another form of trial and error. How does it work? Suppose you’re running a Facebook ad campaign. You must have some variables in place such as the ad creative, the ad spend, or the target segment.
You have put all your efforts to get the results, but unfortunately, the mix is not working for you.
What will you do? Stop the campaign?
You will try another mix of variables.
You can change the demographic segment you’re targeting or you can allocate funds to another part of your campaign.
There are various possibilities with A/B testing, and it can eventually lead you to find the best possible mix of variables to run your eCommerce Facebook ads.
And, that’s all the 7 tried and tested Facebook Ad tips that are sure to skyrocket the sales of your eCommerce store. Try them and see the difference they’ll make to your campaign results.
With social media platforms going savage with the influx of users, all the businesses need to get on the bandwagon.
But, is it wise to opt for anything without preparation?
No, it is not!
And, that’s exactly why we have given the tips on eCommerce Facebook ads that can actually gather conversions.
What is important here is to research everything thoroughly before you start.
So, which of these Facebook Ad tips have you already tried for eCommerce business? Share your experience with the world, here.