Category: Branding & Identity

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5 Content Marketing Myths That Are Taking You Down

A content marketing strategy is what makes the difference between a successful business and a mediocre one. There is no denying that. But what if certain beliefs you hold about content marketing are hurting your marketing efforts AND your business? Content is king and queen and everything in between. What does this mean for a […]

A white tabletop with glasses, coffee cup, a part of the keyboard, a part of the diary, a pen with its lid open and a plantlet on it. The main free space contains the letters for words *Content Marketing* placed on it.

How does sharing Free Content work for marketers? [Content Marketing]

Your content is your king (and has future importance more than your imagination). This king requires Herculean efforts to be created, and you go all out to create the best of it. If this language sounds alien to you, either you are not doing it right or have worked your way around with a better […]

The Ultimate Guide to Facebook Ads (Demographics & Ages Ranges)

Brace yourselves! You are about to find out powerful information on Facebook demographics, especially different age groups, age categories, and ranges – to overturn the way you reach the right Facebook target audience. But, why do demographic age ranges and targeting the right audience age groups matter when you market your business? The long answer: […]

In-House Vs Agency – Choosing Your Content Marketing Route

Who can create the best content strategy for my brand? If this question has kept you up for nights on end, you’re not alone – we totally understand. The mental “in-house vs agency” battle is enough to keep anyone awake. Every business owner, at some point, has been there and asked themselves the very same […]

House of Quality [Quality Matrix] & Quality Function Deployment [QFD]: A simple guide

In this rapidly changing world of choices, the only way for businesses to thrive is to have their products/services designed around their customer’s needs and desires. You’d agree that your business gets nowhere if your clients don’t get what they are looking for. Marketers use a process called Quality Function Deployment [QFD] to ensure meeting […]

Ever-Changing Wendy’s Slogans And Wendy’s Mottos (1969 – 2020)

Let’s talk about Wendy’s slogans today. You must have observed Wendy’s reshaping their mottos and catchphrases quite a lot. Haven’t you? The brave and the courageous Wendy’s have always been experimenting with their slogans to find the ones which are tacky enough to stick. And you have found one good read on all of Wendys […]