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Facebook Business Manager – Ads Reporting: A Complete Guide

Facebook Ads Manager, or Facebook advertising; even Business Manager Ads Reporting!

Why care?

Because you get positive results, only choosing the right platform (and Facebook is the right advertising platform for most businesses). No matter how great a marketer you become, you are always in need to test and learn. And to test and learn the right way, you need to monitor.

Monitor what?

Monitor all your Ads; all their progress. Monitor all of whatever is going on, on the page, and in the ads manager.

But again, why does it all matter?

Because proper monitoring gives you a complete and clear picture, only with a clear image, can you have better control of the results with an advertising strategy for strategic optimization.

Today’s blog is all about Facebook Ads Manager and the Reporting features in Business Manager. Facebook Business Manager Settings

If you are a learner wondering what these two important sections deal with, stay with us. Because by the end of the post, you would already have mastered the Facebook Ads Manager and the Reporting tool in Facebook Business Manager.

Facebook Business Manager allows you to reach roughly the same amount of data and features in several ways.

Let us get started with the Reporting feature in the business manager first:

Ads Reporting

What Is The Ads-Reporting Feature in Facebook Business Manager? What Does It Do?

Reporting is an essential part of the process of optimization. A Facebook ads strategy for future ads is considered on point when it is based on the results of previous reports.

The Facebook business manager Ads reporting tool allows you to:

Create auto and manual reports
Customize your reports based on your goals, parameters and based on how deep you want to dig
Schedule reports
Export reporting data
Share with one to multiple recipients

In short, the business manager’s ad reporting section allows advertising analysis as well as reporting and sharing.

Where is Ads Reporting Tool In The Business Manager?

If it’s your first time you are into Facebook ads reporting, here’s how you get to the reporting tool:

Sign in to your Business Manager Account (Assuming you have one; if not, here’s how our guide to creating one.)
Head to the *Business Manager* tab on the top left, right next to the Facebook sign.
Click to view five columns and the variety of functions each one performs.
Head to the third column. Your destination is the first option.
Click *Ads reporting*. As you set your feet in the reporting area for the first time, this is what your window would look like:

Let’s dig deeper into the Reporting tool and see what is it capable of:

Digging into Ads Reporting Window

Let us look into each of the options on the (last) screen. We’d see what each of these means, and how to read data using each.

If you look closely into the (same, last) screen, here’s how you can fix your report (starting from the left side):

Name

Say you are running ads for a client, and your ads are showing results.

What do you want to do next?

It is that time around when you want to load them up and send them to the client.

First thing first, give your report an identifiable name (so you can easily pick it up even from a pool of reports).

Until you name it, it remains *untitled*.

Filter

Under the naming section, you’d see columns (calling for collapsing the side pane) and group breakdowns, as well as the filter option.

You can select an appropriate option to pick and apply the filter and find the appropriate information.

Ad Account
Name/ID
- Add account name
- Campaign name
- Ad set name
- Ad name
- Campaign ID
- Ad set ID
Objective

Columns

While you can search for columns with a search option under the *Columns* button, the dots offer three other options:

Arrange columns (where all the breakdowns and metrics are set by default so far and are removable.)
- Breakdowns
  - Account name
Compare attribution windows
- Metrics
  - Reach
  - Impressions
  - Frequency
  - Amount Spent
Remove all columns

Breakdowns

At the breakdowns, you can pick the level you need the information for. The offered options are:

Account Name
Campaign name
Ad set name
Ad name
Account ID
Campaign ID
Ad set ID
Ad ID

You can pick the period you need the report for:

Day
Week
Two weeks
Month

Facebook can break down your ad results into the following delivery options:

Age
Gender
Country
Region
Impression device
Platform
Placement
Device platform
Time of the day

You can choose as many reporting delivery options as deeper you want to dig into the analytics.

Under the *Action* button, you can pick *conversion device* to see the best device option for your ads.

Metrics

To manage what you see in the report, you can switch to metrics from the breakdown. Facebook offers you several metrics to measure each of the following goals:

Performance
Engagement
Conversions
Custom Conversions (Read Jon Loomer’s guide on what on earth is that)
Settings

You can also create custom metrics to measure your own goals.

Keyboard Shortcuts

You’d notice three dots on the extreme right top. Click on the dots, and you’d see *Keyboard Shortcuts*. Click.

On the pop-up menu, you’d view all the shortcuts. We just gave you the shortcut to download your report (in the future).

Save

Next to the dots, you’d see the *Save* button. Clicking it enables you to save your report at the desired destination in your system with the desired name (referring to *Save as*).

Export

Next to that, you’d see the download symbol, saying *Export*. Click on export to see the allowed versions of the exportable report. Choose your desired format and hit *Export*.

The desired format report would be downloaded with a title you chose for it (or untitled), followed by the download date. Open and view your data.

Share link

Next to the export symbol is the linking symbol, saying *Share Link*. Click on that to view the shareable link. Anyone with the link would have access to the report in the business manager.

Reporting Date

Right under the options mentioned above is the date. The date option in the reporting section works the same as it does in Ads Manager.

In case you are wondering, all the options are useful when you have the ads running and have some data to be classified.

Once you have some data to share in a report, all the points would seem to fall in place.

Example

If you were running the ads (say, lead generation ads), your ads report would look something like this:

This is not a sample report, and the metrics shown in the report are the ones we picked ourselves.

That’s all about the reporting section.

But that’s not all about reporting.

There is one more way to access the same information for creating and viewing reports:

Facebook Ads Manager

What can you do in Facebook Ads Manager?

There are three core functions you can perform within the Facebook Ads Manager:

Creating Ads
View Stats
Create Reports

And these are the most important tasks that you have to perform in advertising.

What are the core components of the Facebook Ads Manager?

The core components are all built around the core functions of the Ads manager i.e., ads creation and ads reporting:

Search

The search bar at the top left is where you can search any campaign, adset, or ad.

Say you want to search a campaign with its name, your filter would go to the Campaign name. Type the part of the campaign name in *contains* bar, and hit enter. Your results would be displayed right below.